There are 3 easy ways to increase aesthetic revenues, and they don’t cost a fortune.
The first thing you think of to increase your aesthetic revenues might be to increase the number of patients coming to your practice, right?
But that poses a challenge…
Where do you put your advertising budget?
Is it better to invest in PPC, Organic SEO, FB Ads, Directories?
And let’s say your advertising is getting you leads.
The next challenge is converting them.
Are they serious or price-shopping? Do they have the money or good enough credit?
These challenges take up a ton of you and your staff’s time and mental capacity.
And while it’s necessary, there are easier ways to go about it.
HERE ARE 3 “EASIER” WAYS TO INCREASE REVENUES:
There is a saying that goes, “The Second Sale is Always Easier,” and it’s true for our industry as well.
Once you have spent the time, money, and effort attracting a patient to you, it takes minimal effort to keep them. Here’s how:
Increase the # of times your patients return to you
While there are vendor loyalty programs available, they can be complicated for the patients and the staff to figure out, so here’s another idea.
Have a loyalty program that is super easy for everyone to understand. Give each patient a simple customized card that gives them increased savings each time they visit. On their 4th visit, that card is used up, so they get a new one. Easy Breezy!
Increase the amount they spend at each visit
I call this, “Do you want fries with that?”. A majority of your patients don’t look at you as a retail outlet, so they spend hundreds and thousands of dollars per year at the department store cosmetic counters or Sephora and Ulta because they don’t know better.
But rather than pressure them into buying your products, make it easy and comfortable for them to choose to buy your products on their own. For example,
• Use your products on them during their treatments.
• Offer a beauty bar where they can sample your products.
• Have a bowl of skincare samples at the check-out counter so when they have their wallet out, it’s the perfect time to ask:
o Did you want to add sunscreen to your visit today? Or
o Do you need any skincare product refills today? Or
o Did you need a quick gift? While pointing to your eye-catching gift display.
Increase the # of referrals they give you
Each of your patients has, on average, a circle of 150-250 people they know (family, friends, neighbors, colleagues, gym buddies, and so on.)
Make it easy for them to talk about you AND refer you to them.
Have customized business-sized “Get To Know Us” cards printed with a special offer to experience your services for the first time.
These cards should be distributed everywhere possible:
• On your checkout counter
• On checkout counters of your alliances
• In nearby gyms, salons, retail shops
• Mailed to your current patients to pass along, and so on.
However, due to fee-splitting laws, you cannot tie a cash reward your patients get for referring new patients to you but you can thank them profusely.
BUT…..Don’t Bother Doing the Above Until You Read This:
No matter how many creative strategies you come up with, nothing beats customer service for patient satisfaction, retention, referrals, and 5-star reviews.
Cosmetic patients with credit cards want to feel cared for and cared about.
I am still surprised how often I spend thousands of dollars on injectables or lasers and never hear a peep out of anyone afterward.
Nobody checks in to see how I’m doing. It makes me feel like they don’t care.
Your patients feel the same way. If you don’t care enough about how their treatment went, they are not going to care about you when it’s time to spend more money on cosmetic rejuvenation or surgery.
Have a protocol in place to email/call/text the evening of treatment to be sure all is well.
There’s a chance you’re saying right now, “I’m not looking for trouble” but there’s a different way to look at it. Trouble would be the unhappy patient who silently disappears to your competitor and tells all of their friends. That’s the reverse of referrals… it’s the new patient deterrent problem.
It’s much cheaper and easier to make a patient happy than to replace them with another new patient, so take care of your patients, and they will take care of you.
digilib.phil.muni
frankenpost
mixcrate
carthage
uk.jura
sia
marmaladefoo
hwlongfellow
poolin
pattonboggs
watchnebula
lavendaire
kent.k12
portlandtimbers
thomer
ftp.jaist
oregon.public.law
uir.unisa
joinlapd
taylormarshall
des
content.foxsearchlight
wikimania2016.wikimedia
rst.gsfc.nasa
acc.af.mil
aidhp
greatistanbul
enviwa.ecology
gulfweb
openclover
bigsurcalifornia
clfs
churchmetrics
kitup.military
daviscountyutah
apple2fo
tel.red
cryptodev-linux
quotenil
posixtest.sourceforge
ericmika
riwoche
reactors
actionfigureinsider
uisources
openapoc
sjbrown
planetazdorovo
2016.djangocon
forem.julialang
testrun
embedjournal
disasterscharter
gemrb
newchic
scifidimensions
openalea.gforgeria
mypatriotsupply
retroconference
movies.apple
myticktalk
sunglasswarehouse
jornalnh
program-repair
datalounge
willowtreeapps
krecs
ainoblocks
forestmonastery
thatmomentin
btv
generativeart
library.unh
mediachannel
disturbed1
nypressnews
quinnemanuel
jfk.hood
help.hcltechsw
bstu.bund
jinghua.cn
jahshaka
entegy
autoliv
pagingsupermom
worldsbestbars
rinse.fm
agilitynut
bahai
methanesat
dz.wikipedia
i2c2t
nathanstrait
contraloriab.pa
outreachnf.csiro
thinkglobalschool
history
tekes
talloc.samba
tmnews
luna.folger
gc-forever
milkmagazine
nucnet
snake97
teachingspecialthinkers
flak.tedunangst
northern-scot
ultratop
codecs.multimedia.cx
manga-one
influencewatch
alfabeta
sanet.st
groen
azerbaycan24
frontsidethepodcast.simplecast.fm
collectable-records
lovefoodhatewaste
societyofwineeducators
u2wanderer
buildamodule
defensezone
16-bits
atariareaap
crgis.ndc.nasa
twitchplayspokemon
bugseng
tychoish
newandroidbook
thataway
amplifyd
asciidocfx
meatfreemondays
wiki.bitlbee
case-podcast
losslessaudio
reakktor
lostpackets
liri
cogcomp
pasmo.speccy
strotmann
learnbchs
amigabsmithdev
schedule2012.rmllfo
method-combination
openexr
schemeworkshop
libelium
vintage.winklerbros
croplife
cellidfinder
gologin
packtlib.packtpub
mfp.cu
forwardmx
attractivechaos.github
nim-by-example.github
dpgeorge
atlantides
64drive.retroactive
corpus-analysis
gwynedd.llyw.cymru
ldesorasee
xoroshiro.di.unimi
n-fluent
annodex
gr-framework
cute-test
gregbryant
int8
gekko.readthedocs
adapton
matthewhammer
xmlsh
angband
bats
dev.bleacherreport
freedomkeys
hellotechpros
spiderwebforums.ipbhost
mattst88
whyarecomputers
lispm
damask.mpie
pc.textmod
natice.noaa
cons
jsverify.github
eresi-project
stevensmeister
laravellive
wiki.bitbusters.club
analyticphysics
avalpa
csharp-extension
doxpara
fll-freak
joshbeam
zxcalculus
borlabs
nikita-volkov.github
maddes
source.openmpt
ftp.osmocom
zwizwa
bloomingtontutors
gamegardens
moonshine-ide
moparx
opensourcebikeshare
phoronix-media
runtimeconverter
vasonabranch
janmidtgaard
cyberside.ee
functory.lri
laravellive
xoops.gitbook
asankhaya.github
happi.github
ibob.github
vunit.github
opentimeline
uclab.khu
boncode
jobdone
penguins-eggs
katiska
ocamljava
st-imier
concurnas
duikerresearch
joshknows
kenyonralph
software.legiasoft
blog.nobel-joergensen
bloggeriopvl
thespianpy
se2formatik.uni-wuerzburg
dgenies.toulousera
kaputt.x9c
dicook.github
vfpx.github
resources.1060research
softwareellera
awaytools
dev.mybb
sql2gremlin
tmpl
mth.github
orthecreedence.github
strata.opengamma
lsp.readthedocs
longturn
kilim.malhar
slions
sweetontology
lists.amavis
archmathsci
busyboxes
chantpali
translate.librecad
saraha
wiki.torque3d
transientskp
unintelligible
x80
201002nfidence
answerbag
tims-ideas.blogspot
zachsaw.blogspot
caverbob
daleguild
osmstudios
volkhin
tekonomist.wordpress
libpng.download
lycoming
segeval.cs.princeton
bioinfo.cristal.univ-lille
tools.niem
theoremprover-museum.github
pacbiofileformats.readthedocs
xvc
blog.miki
dengekibunko
bolo
divideconcept
ukparse.kforge
plasm
rvhouse.revoltzone
ircv3heme
dev.b1
clj-commons
xyzzyeeshell
halmd
logictools
mikrobusnet
om-language
traffic-flow-dynamics
turingcodec
docs.wwivbbs
rscada
radiodns
blog.northfield.ws
ruslan.ibragimov.by
ashtonc
dnanalyticsdeplex
fxmtech
gettingcirrius
oampo.github
forum.pulsecms
checkstyle-addonsomasjensen
vintageunivox
zenfractal
sebastianvettel
servicecutter.github
unetworking.github
jhdf
looking-glass.readthedocs
sly.readthedocs
minejima
kasumi.moe
mmberg
trustrouter
blog.agavi
callclooney
2015.icfpcontest
jaeckel
lassofusebox
libcsp
modeshape
openlyrics
picotm
stmx
littlest
code.falk-m
lis.ei.tum
sph.umn
jimporter.github
dispa-set.readthedocs
ultros
meltingpot
blog.jit
portalpopline
recoup
chimeraolstar
hertford.ox
shropshire
billi.app
bouroullec
kevinrose
philosophicalgourmet
blog.taboola
atalanta
euromedrights
circusatos
fontworks
nationalgeographic
jamesmadison
binance.zendesk
lib.sfu
agencyernmentjobs
wikibon
personal.rdg
twodollarradio
sociopatterns
thenotebook
ig.wikipedia
hkmj
cowboylyrics
rockcenter.nbcnews
maps.bpl
matwbn.icm
cerc.utexas
calgold
forummatrix
hitentertainment
workiz
policy-portal.truste
fddbfo
ikijime
getplanta
nexgamestudios
schwarzach-online
irs.sagepub
molluscabase
303rdbg
beautynerdbynight
k4health
parnu.ee
geniemd
pau
okayama-u
linuxundich
hydrol-earth-syst-sci-discuss
dallaspolice
dxzone
revistas.ucr.cr
public.lanl
aasldpubs.onlinelibrary.wiley
cros-omahaproxy.appspot
search.babylon
allsingaporestuff
funadvice
at91
documentation.my.games
akademika.no
bravedigital
dogfeathers
websadi
americannaziparty
seekershub
ntoukles.wordpress
pipedreams.publicradio
universitypressscholarship
climatehotmap
eltonjohnaidsfoundation
fluctuat
cocoaspell.leuski
lists.baseurl
pcomnrgk
lovefood
identifiers
internet-of-things-research
townhallproject
peerwell
guidepereva
wizards.rs
uil.unesco
wiki.vmssoftware
tigris
parlament.rs
ifaketextmessage
falconfly.3dfx
beta.wikiversity
co.crook.or
toonhound
dspace.cuni
soep-online
hotelurbano
sajaforum
lvc
1lejend
thecanadaline
nuwireinvestor
unionhomemortgage
cepchile.cl
dv.wikipedia
ju
buddybits
baltimorepolice
argunners
econwpa.wustl
jds
tacentral
redfieldandwiltonstrategies
publications.tnsosfiles
familytreenow
tinytap
msema
mansfield.tea.state.tx
npmcdn
uasb.ec
lms.gacco
survie
connachttribune
minutehack
helviojunior
vulcanhammer
reflectly.app
szl.wikipedia
smartwp
joinfortify
artelys
rsipvision
joe.sh
u3d.as
townsendcenterrkeley
diasend
fachmedien
campaigncc
cruiseamerica
schloesser-hessen
spanglefish
francoishollande
lafranceinsoumise
sile-typesetter
unitedplantsavers
wilcity
bitgivefoundation
praemiumimperiale
sportslikepro
lakelandgov
borealbirds
hta
video.on.nytimes
craftyladyabby
jjvirgin
onestripechai
ashipunovfo
mougins
psychology.uiowa
d-assets
ketupa
anduril
moveinsync
ilsalvagente
joncamfield
bach-leipzig
bouffalolab
jsonohmann.me
iconclass
mormontabernaclechoir
emmalovesweddings
blogstfest
artisantalent
oxidizeconf
tlienart.github
schilytools.sourceforge
bloben
wiki.specnextv
vertsluisants
kurinto
atari.miribilist
sports.khan
eec
librecad.readthedocs
qwipster
rulebasedintegration
ukrcc
thirtydollar.website
stenomod.blogspot
napizia
sky-visions
chcc.datadriven.health
juliainterop.github
100r
jpl7
flwi.ugent
malt3d
translate.napizia
libgen.life
openmamanos
cr.wikipedia
dashboard.nxtel
time-flow
pattieboyd
fma.gv
comic-art
aktuellhr-uni-bochum
brianmclaren
worldwatch-europe
airborne.kamgam
tribecatrib
rockybalbora0709.blogspot
issaquahwa
e-spacio.uned
rapidcrc.sourceforge
ltscee
smoothwall
cfc-swc.gc
visimag
sustainablebusinesstoolkit
ee
eeszt
mil
haut-brion
urigeller
israelemb
pathwaysrecovery
cuw
investor.pandora
thedalleschronicle
thecgo
slowmovement
gekkoquant
copperalliance
programonline
igive
theayurveda
royalvoluntaryservice
viaggiareinpuglia
nationalhighways
wsmonline
willis
levanteud
zu.wikipedia
homeschool.rebeccareid
cdli.ox
witchcraftedlife
domainconnect
artsandbudgets
youporn
newarkmuseum
nlc.cn
www3.baylor
catfishbluesgames
cablemapfo
community.yk
bhopal
opendatabot
studentrobotics
zolabooks
overscript
buildyourfuture.withgoogle
ladymedia
mnd.tw
bdz
lcshfo
kidtokid
islamreligion
risingtidenorthamerica
demandmetric
bookaid
hakani
wias-berlin
kandamyoujin.or
halberstadt
aspenchamber
stress.about
yesstreaming
wfft
battlebots
erickson
twtainan
kissfm969
registeredcommons
zingmagic
phrack
consorsbank
realms
snmmi
aclvb
co.ocean.nj
urbe.me
kitware
cppcon2017.sched
clone
arso
rusteam.permian
natureworksllc
qtips
ussa
mykeeper
i281.photobucket
internet.asn
upf
weddings.lovetoknow
env-econ
blogs.creativeloafing
pointninecap
city.fukushima.fukushima
erf
videos.pexels
ingeniumcanada
sculpture.gla
rachelphipps
turntonetworks
screengui
nota.md
glo.texas
cygnus-x1
skipton
seabreeze
ecolandscaping
thedrum
service.vic
alcatel-mobile
livingcolour
unicore
pucminas
oattletimes.nwsource
ounit.forge.ocamlcore
iggalaxy
matrak
bartender
appliedtopology.github
joyofplants
erasmusprijs
allaboutjerusalem
regioactive
graphulo.mit
arezzoweb
mythicalireland
coxautoinc
ikvaesolutions
new.wikipedia
nosql-database
singlegrain
ufx
froma
igairport
uscapitolpolice
alsaidi.ml
capitalotc
insights.csa-research
rn.wikipedia
momsdish
slovenia.si
esato
ammin.geoscienceworld
acps.k12.va
philips
fullstackeconomics
ghostinspector
radiochemistry
munseys
pixelenvision
acecloudhosting
dailyjanakantha
markerly
skyward
worldoftennis
deepthought.ttu.ee
sports.bovada.lv
laici.va
wnbc
patssjournals
forumsicbookresources
taxidermy
thebraintumourcharity
cseogle
rosewhitemusic
scifiinterfaces
blogs.piie
elektrobit
maltamedia
fiawtcc
aero-web
course.fast
ipcefo
yi.wikipedia
csv2geo
monitorulsc.md
seattle.bizjournals
parisinnovationreview
cassidyscraveablecreations
autoweek
hccfl
masp.art
hymn
media.al
royalark
irishabroad
ioleggoletichetta
esango.un
marshalls
cyclehelmets
komar
gephi.wordpress
read-comic
europeanfilmgateway
iarums-r1
genejuarez
faithandleadership
ikarus-scheme
kartbus
onemoretake
sonid.app
vettimes
hanoitimes.vn
cleo.ics.uci
rothsite
pymor
m.snopes
cure-concerts
mnopedia
reuters.screenocean
ybtracking
travelnews.lv
k1speed
filosofia
ling.ed
kosovapress
prairieberry
tilburgers
jojomoyes
oedigital
history.rcplondon
masteranylanguage
nationalonlinesafety
souvikbiswas
personal.ecu
oneclickorgs
dirzon
whileydave
wildsanctuary
blogthroberts
atlantictheater
dagensmedia
wiki.ryzomv
president-ksgov
aniboom
superfuture
ahdb
rpharms
screenwritersutopia
man
help.hootsuite
support.500px
cairnme
opennetinitiative
epsu
blur
kchanson
dicook
mayweatherpromotions
presse.ademe
air-and-space
desert-tropicals
genealogyweb
zone.ni
zacat.gesis
charlottechamber
secondgeargames
whatwapp
newseuminstitute
hit
playwithgames
cricketbuddies
appsfuerkids
mindware.mobi
akhilendra
modernstark
timthefox
e-healthnet.mhlw
mempool.space
ap-gfkpoll
knowledgeweighsnothing
git.tuxfamily
outsite
yelpeconomicaverage
sat1regional
img237.imageshack
kinolift
toldot
southasianvoices
goldmoney
otohits
teatrocolon.ar
mckeestory
strongfirst
kidney-international
nyise
mrsterhune.blogspot
musicalics
chengdu.cn
docs.openkm
press.etc.cmu
lennartb.home.xs4all
chefhero
elnorte
mnlamov
roseanneworld
ac-noumea.nc
rpi-imager-stats.raspberrypi
cdnncha
sfnovelists
cs.erasmo
xing
hennepinattorney
aup
web.uniroma1
kulanu
thepinupfiles
radixweb
codefellows
repositorio.unicamp
library.jhu
www1.bio.ku
practicinganthropology
kiruba
susanfaludi
valamar
mesharpe.metapress
monos
vccafe
fantasticbeasts
docushare.lsstcorp
pseudopodium
utrechtart
worldstadiums
recyclenation
genealogia
www2.foxsearchlight
idcpc.cn
agonist
mpc.zib
dcp.psc
liligo
velib.paris
institut-fuer-menschenrechte
satpy.readthedocs
hull
arentfox
gradeworkinggroup
ediblebrooklyn
gedenkstaette-flossenbuerg
examobile
drillisch-online
myapppolicy
brandnamepencils
rightmedia
spokaneschools
harrassowitz-verlag
jessesingalbstack
listado.mercadolibre.ar
shankennewsdaily
rocwiki
judahmahay
manhattanbp.nyc
dominomusic
shift.newco
getbound
pint.readthedocs
photographyblogger
profootballfocus
refractory.unimelb
caupp
labsnews
education.nh
repository.law.miami
opusmodus
fincantieri
evidentlycochrane
servicesnescape
ov2
projectacrn.github
debaser
interlisp
mnater.github
redrocknews
shedecides
gitlab.vtt
thepeoplesvoice
bh.wikipedia
karachi.metblogs
de.pr
kenyarumap
huondauvergne
laweconcenter
sssc
primebitgames
honeywellsafety
heightslibrary
twinleaf
lekseek
sonicscoop
wrestletalk
timeforge
labinator
tinarwhite
petdesk
bcl.wikipedia
cainsballroom
brainware
giraffe-games
celebratingsweets
personalausweisportal
m-belarusbank.by
gameinsight.helpshift
share.kaiserpermanente
yesatcan
mrsbeattiesclassroom
robobotstudio
threesgame
alzdiscovery
mot.cn
1cmobile
playcreek
english.president
appcdn.media
southasia.oneworld
svn.spraakdata.gu
mindgames.mobi
lr-studios
nbnco
evilgrog
privacy.socialquantum
spielstudios
xdevsd
cleverappssg
jdsoftwarellc
lazyland
pp.tappsgames
legal.tapps
litgirl
generator.appprivacy
babarsky
fabs-labs
majopi
wv
burracomaster
varietyinsight
newseylock
webauthn.guide
campus.udayton
googlewebmastercentral.blogspot
studentfilmmakers
christhilk
login.wikimedia
tfi
inghist
www-nrg.ee.lbl
primorske.si
en.for-ua
fxphd
support.mywot
thejackb
broughttolife.sciencemuseum
psp.ign
theflickcast
theshakespeareblog
unicrow
comunerenze
fusionogle
sonaar
museum-security
therooststand
us.ricoh-imaging
raiplaysound
about.gitlab.cn
veschwab.wordpress
nijigennomori
tdan
michiganhumane
http2.akamai
psl
castel
indexonline
quintly
rivieramm
ounass
bcaplan
chiptune
en-supportles.wordpress
fieldofdreamsmoviesite
kimsoft
news14
flightnetwork
bases-marquespi
towngito.lg
catalog.extension.oregonstate
rferl.mobi
townsville.qld
missosologyfo
madelinemiller
eliasoenal
panzifoundation
devm
heal.me
beersmith
dragome
ffh-lab
feedreader.github
australiandefence
toolwatch
web3.ncaa
geolib
vision.die.uchile.cl
captio
microchipsupport.force
bsa
franklinpainting
mellencamp
tibetanreview
researchighton
emailsoldiers
thecitizen
nic.icu
craveamerica
playmedusa
ijf.forecasters
rocksins
hukumonline
mbplayer
sammlung.pinakothek
lasillarota
finmin.lrv
anderswelt-import
funzionepubblica
danintheory
stepstone
fxpro
jamescohan
laguardiaairport
platformnation
lstu
playdigious
rococotheatre
scan
52north
careerinfonet
evi1cg.me
peoplemagazine
torpedofactory
austinist
mobile-clubbing
wink
portal.statistics
theirvingsociety
isprs2020-nice
thewhoot
people.wcsu
aka
durangotelegraph
mammaldiversity
cablinginstall
fandom.wikia
imna
pojavlauncherteam.github
cssdesignawards
mjbauer.biz
extremeicesurvey
news.tsinghua.cn
selective
x.st
nohrsc.noaa
eduserv
911metallurgist
commercegurus
mobile-text-alerts
english.sse.cn
knotfest
yeahyeahyeahs
pocketcalculatorshow
wall
cr0
surfcity.kund.dalnet
myaut.github
sfiprogram
signal-iduna
lib-art
suburbanchicagonews
jennybryan
adatitleiii
realtravel