In this article, we’ll talk about some of the best lead generation methods used by healthcare companies today and give you tips on how to use them in your own business.
Here are seven ways to get good leads.
Finding new patient leads is one of the hardest parts of healthcare marketing, but it’s important for the business to keep doing well. Here are seven things you can do to find new patient leads.
CREATE COMPELLING HEALTHCARE CONTENT
Content marketing for healthcare providers is often harder than it is for businesses in other fields. This is because, in a field full of confusing scientific terms, procedures, and other things, it can be hard to find the right balance between content marketing that works and content that helps people.
Still, content needs to be ready for people who are actively looking for care. A key inbound lead generation strategy that healthcare organizations of any size can use to improve the patient journey is to make content that gives patients relevant, interesting information.
For instance, if you are proud of your orthopedic services, you should have online resources for people who have joint pain (for example, a blog, downloadable leaflets, or informative videos). So, when they look for information about their condition, they can find your content and use it to start their journey with your practice.
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Find customers and clients on social media.
It’s important to have a strong online presence, and social media is a great way to build your reputation with customers and patients. In fact, 77% of patients look for practices and doctors online, and most of them use online reviews to find out more about doctors before making an appointment.
To connect with patients through social media, you should regularly post content for patients, like blog posts and virtual events. These should be both educational and promotional. They should help your audience and show how knowledgeable and trustworthy your organization is.
Put your money into local display ads
A good advertising campaign has two parts. The first is paid search, where your name will show up at the top of search engine results pages. This is a great way to build on your inbound lead generation because it helps you reach patients quickly by getting around the search algorithms.
The second way is to buy display ads, such as banner and sidebar ads. Display ads are shown to specific visitors based on the content of the page or how that person has behaved online in the past. If a patient is considering getting care, you can encourage them by telling them how great you are on the websites they visit.
So, you can target patients who have looked for care, are from a certain demographic (like your area), or have lifestyle choices that make them more or less likely to seek care.
CREATE COMPELLING MARKETING VIDEOS
Marketing videos help people relate to your business and feel more empathy for it. They are a great way to show patients the best things about your health system and connect with them on an emotional level, especially when compared to still images and text.
The videos should have clear, convincing calls to action (CTAs) that make people want to do something with your organization, like make an appointment or download a booklet.
You can use video marketing in your strategy in a number of ways, including:
Patient testimonials. Success stories help you connect with your patients on an emotional level, which builds trust and shows how knowledgeable you are.
Welcome videos. Short welcome videos show potential patients your office, staff, or doctors and give them a sense of familiarity and warmth. These are especially helpful because more and more people look up information about doctors before making an appointment.
Content that teaches. This helps the patient learn more about his or her condition and how to take care of himself or herself or reduce risks. Content is a great way to connect with your patients and give them something of value.
DON’T NEGLECT OFFLINE MARKETING
In the age of digital marketing, it’s easy to forget about offline marketing strategies. However, they’re still very important, especially if you want to reach people who don’t spend much time online.
Here are a few examples of offline marketing:
Ads on TV, radio, and in print
Outdoor ads like billboards and signs
Sponsorships (e.g., blood drives or local events) (e.g., blood drives or local events)
Taking part in conventions and seminars
Postal mail and brochures
Putting on local events like a forum on health care
These offline marketing strategies will help you build a physical presence in your community and are great for getting local leads.
STREAMLINE APPOINTMENT SCHEDULING ON YOUR WEBSITE
Most of the time, a patient’s first interaction with your brand will be on your website, so it’s important to make that digital experience as easy as possible and help drive engagement and generate leads.
If your main goal is to get people to come to your clinic, you should include strong calls to action (CTAs) and easy-to-use forms that let people set up their own appointments. Also, your phone number should be easy to find for people who would rather call to make an appointment.
Also, think about adding a chatbot to your site to provide real-time, 24/7 support. Chatbots are a cheap way to answer frequently asked questions and make scheduling easy and conversational by telling patients to fill out a form or call during business hours.
PURCHASE GUARANTEED PATIENT LEADS
You can buy qualified leads from a reputable seller instead of wasting marketing time trying to find and check out qualified leads. So, you can focus on activities that will bring in new patients and keep the ones you already have. This is a great option for organizations that can’t compete with the budgets of the biggest players in healthcare but still have high-quality services to offer patients.
Think about our Doctor Marketing Services. Choose a service line and tell us how much you want to spend, and we’ll send you qualified patient leads right away. Then, you can decide if you want to convert these leads on your own or if you want to work with our healthcare marketing experts and have us add the lead to your martech stack.
With guaranteed patient leads, you can put more attention on the areas of your business that need to grow. For instance, some service lines will give you a return on your investment almost right away, while others may give you long-term growth. So, you can pick and choose based on how much capacity you have for different service lines. This lets you improve your operations and make more money.
Last things to say
No matter if you are part of a large health system, a specialty practice, or a group of physicians, you must have a good plan for getting new patients.
But not every provider has the same amount of money or the same technology, which makes acquisition harder for some parties. If your own plan to get more patient leads isn’t as effective as you’d like, don’t be afraid to reach out to a reputable provider of qualified patient leads like Doctor Marketing Healthcare.
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