If you really think about the phrase “attraction marketing,” it’s not hard to surmise that this is a two-step process. First, you create value that people will be “attracted” to and demand. Then, you market that value to the world. After all, marketing is in fact, the process of bringing a brand to market. So let’s take a look at how attraction marketing and the internet has enabled millions of network marketing professionals worldwide with the ability to bring their personal brand to market and profit easily from a well-oiled marketing and lead generation machine.
As you know, attraction marketing has one goal above all else: attracting leads that will convert into sales or new distributors for your MLM home based business. The best way to execute this is through a proven marketing funnel that:
Exposes your personal brand and value to the world
Creates interest that turns traffic into leads
Guides those leads through an effective communication funnel
Once they are part of your communication stream, you can start the all-important process of building rapport and trust with your list. This, in actuality, is where the money is truly made. Let’s take a quick look at how this works from a 10,000 feet view.
It all starts with a capture page and an irresistible offer. This is the basic mechanism of attraction marketing. Offer something of value for free in exchange for contact information. Typically, this free offer can be in the form of a free generic report or eBook that appeals to your target audience. For instance, you could write a short report on Facebook marketing, or how to generate leads through solo ads. As long as you offer good value to your target visitors, you should be able to capture leads assuming your headline and copy pulls.
But how do you get people to your capture pages in the first place? Well that’s actually pretty simple. You simply choose from any number of internet marketing channels available to you and go to work. For instance, if you like writing, you can undertake article marketing which is a powerful traffic generation strategy that is proven to manufacture high quality free leads time and time again.
If you are comfortable in front of the camera, you can leverage video marketing and syndicate your videos through YouTube and other media distribution services. Or, if you enjoy trolling around social networks, you might choose to focus on social media marketing. With almost one billion users on Facebook and MySpace, this is a huge and untapped marketplace that is an absolute goldmine.
Once you capture contact information and your leads enter your communication funnel, you can start the value-added relationship building process. The simplest way to accomplish this is to set up an email autoresponder system. With this tool, you can disseminate scheduled email communications to your list or send live broadcasts to the entire database. These should be in the form of short, but informative emails that continue to offer undeniable value and appeal to your readers. For instance, you can talk about some of the tools you use to enhance your results and include affiliate links to their sales pages. This way, if your readers buy the product or service, you can earn affiliate commission on the sale.
The important thing is that you always want to give your list a reason to engage with you. Remember, this is the premise behind attraction marketing. You want them to feel like they will be missing out on something if they fail to open your emails. When you do this consistently and correctly, you will inevitably build a strong following that will practically beg to work directly with you.
At the end of the day, if you do a good job of defining your unique personal attributes and leverage those to build your personal brand, your marketing will bear plenty of fruit. After all, attraction marketing is a very simple concept at its core. Identify people’s problems. Learn how to solve those problems. Market yourself as an expert who knows how to solve those problems. Then sit back while distributors join and the proverbial register rings.
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