Abraham – Way Ranks

Automotive Repair Marketing – The Key to a Successful Shop-1460

Abraham — Tue, 17 May 2022 08:20:00 +0000

Mid-Size Manufacturing Firms Need Better Marketing-1458

Abraham — Tue, 17 May 2022 08:17:26 +0000

If you’re a small to mid-size manufacturing or services firm which sells to other businesses (meaning, you’re a “business-to-business marketer”), you probably need to pay more attention to marketing and advertising because a lot has changed over the last several years.
Before we explain what has changed, let’s first define “marketing” in the business-to-business world.
Marketing defined
Many business owners think that “marketing” means “advertising”. Nothing could be further from the truth.
Advertising is easy to define: you put an ad in your industry’s trade magazines or in a journal or a directory or the yellow pages; maybe you do some direct mail; you get a booth at the trade show; maybe you try some banner ads online; you send stuff to customers. Audience plus an ad equals advertising.
You might also see your website as “advertising” but actually it’s not, because your site is not “targeted” to anyone; it’s just out there.
So, what is marketing?
Well, marketing does include advertising, but your advertising is only one ingredient of marketing – kind of like tomatoes being just one ingredient of a great pasta sauce.
Or, compare marketing and advertising to a football team: the quarterback may be the most visible (advertising) but the other players, both offense and defense, combine to make a winning team. And they work together, as they are trained and coached to do.
So, marketing is a mix of ingredients that helps you develop and sell your brand and your products, retain customers and build market share.
Look at it this way: if your team members such as management, engineering and product development, sales, customer service, parts and service, all work independently (which is very common in small and mid-size manufacturing firms), they do so as team members with no captain (marketing) – and then your brand and market share and lead generation all suffer because of it.
In other words, marketing is the discipline that brings it all together. In fact, in the strictest sense, marketing is a discipline.
The marketing expert
Successful business-to-business marketers, large and small, employ a marketing manager who ensures that sales, advertising, management, customer service and after-sales service are all on the same page in terms of their integrated marketing plan.
However, many firms can’t afford a full-time marketing manager. This is where a marketing-advertising agency comes into play, or at least, a consultant who can help you develop a marketing / advertising / communications plan.
Change
More later on hiring marketing talent… but now, back to “what has changed in the business-to-business marketing and advertising field” over the past several years. Well, a lot, with one factor leading the way: the Internet.
The Internet has changed the way we do business, period. And by “we”, we mean both sellers and buyers.
Buyers get their information differently then they did several years ago; a shift from trade journals and directories to online searches and opt ins and recommendations from their peers over social media networks.
And sellers have changed the way they market their products; from cold calls and telemarketing and direct mail to websites that are “optimized” for the search engines (SEO), combined with online pay per click advertising, online press and publicity, helpful “how to” white papers available for download, and a whole lot more.
New tools, methods
And the Internet has spawned dozens of methods and tools to help business-to-business marketers market their products faster and better – and at far lower cost – than “traditional” methods such as trade advertising, standard press releases and direct mail.
Not only are these new tools less costly; they also make marketing more measurable.
For example, e-mail marketing, which can be a significant tool for a new product launch, a customer retention plan and for ongoing customer relations and brand building, is not only low cost but comes with real-time analytics that allow you to see how your e-news or e-mail efforts are performing.
Website analytics, many of which are free, allow you to instantly analyze not only how many visitors come to your site (both new and returning visitors), but what they are most interested in, how they navigate, how long they spend on various pages, even what page they left your site from.
And getting your press release out to an audience of thousands or tens or thousands of prospects will cost you about the same as a new toner cartridge.
Web “optimization” (or SEO) is often ignored by marketers yet it’s a reality that must be part of your marketing plan. And optimizing your site does not have to cost an arm and a leg; you may not need a new (and costly) design – it may be that just need to refresh your content and make sure it’s aligned with what the search engines are doing with their ever-changing algorithms.
The plan is critical
First, you need a plan; a sound marketing plan that defines your business and branding and market share objectives, the strategies that will help you achieve those objectives, and the tactics that spell out how you will implement your strategies. And you need a budget. The tactical plan, if done right, will help you arrive at your budget.
Hire an expert to do this; someone who is knowledgeable on today’s business-to-business landscape. And make sure that you get buy-in from management, sales, customer service and other team members so you’re all on the same page.
If you sell through dealers, agents or distributors, include them in your planning and in the plan itself. Link to them and drive sales leads to them.
Make sure that you define what sets you apart; your USP, or unique selling proposition (sometimes called your value proposition) so your prospects know what makes you different.
Ensure that your whole team delivers the same message. Messaging – and living up to the “brand promise” – is a very important part of marketing.
You may need to re-visit your brand identity as part of your branding or re-branding strategy, but do this only if necessary, as it can be costly and time consuming.
The marketing action plan: a very wise investment
Then, put your plan into action. A sound marketing plan based on careful market analyses, with a tactical roadmap and timeframes and a budget, will be one of the best investments you can make in your company.
These tactics – which are the specific marketing to-do’s such as press, publicity, online banner ads or pay-per-click ads, e-mail marketing or e-news, customer retention, search engine optimization, dealer support, maybe social media, must be managed by people who have the expertise and the time to get you the traction you need.
So maybe it’s an internal person, or a marketing agency, or a combination.
The marketing-media budget
Well, this is always an “it depends” topic. The important thing, again, is the marketing plan: it tells you what you have to accomplish – so you have your homework laid out.
A solid plan will define the tactics (tasks) you need to employ to meet your strategies, and if you use something called the task budgeting method, then those tactics each have a cost, so there’s your initial budget outline. You can always adjust the intensity or frequency of the tasks if you need to adjust the budget, but stick to the plan: your objectives, strategies and tactics.
Some medium-size firms use a percentage of revenue as a guideline for their sales-marketing-advertising budget; it usually runs between.5% and 3.0% of sales depending on the size of the company. So a firm with $10 million in sales should budget, say, 2%, or $200,000, and a firm with $100 million may budget.5%, or $500,000. Note that this budget is not just for “advertising” but for the whole marketing mix, including various media, production, website work and fees paid to your agency or consultant.
However, the objectives-to-tactics budgeting approach is always more realistic than a percentage of sales since it’s based on your competitive situation, your branding goals, and quite probably the fact that you need to get caught up on many of the important marketing tasks that you have been neglecting.
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Is Measuring ROI a Major Constraint to Use Social Media As a Marketing Tool?-1456

Abraham — Tue, 17 May 2022 08:17:01 +0000

Despite social media’s overwhelming popularity as a major destination of Internet users, many marketers are still not sure whether this marketing can help them to achieve their targets or not. While recent studies have shown that up to 90 percent of consumers are using social media to make their purchasing decisions, it is still pointless and overhyped or too complicated to deal with for many marketing professionals. According to a survey by R2integrated, it is the lack of data to measure ROI that stands as biggest obstacle for implementing social media strategies.
B2B marketers staying away from social tools
According to B2B Marketing Skills Survey, about one-half of B2B marketers are staying away from social tools. Around 50 percent of respondents report not blogging, 49 percent are not using Twitter, and 25 percent don’t use LinkedIn. A survey from Business.com reveals that around 73% of B2B respondents have less than two years of social media marketing experience. This shows that a majority of the B2B marketers are still fairly new to this platform, and this may be the reason why they are still not being able to adopt social media in their marketing strategies.
Social media “invaluable” to business: US marketing professionals
A recent research from R2intergrated, only 35% of the US marketing professionals surveyed thought that they were profited using social media. A majority of marketing professionals (65%) did not believe that their company has profited or increased revenues from it. However, the same research has found that “not having enough data to measure ROI” as the biggest obstacle for implementing social business strategy. Getting buy-in from senior management stands as second biggest obstacle. It is obvious that without having a proper metric to measure this strategy it is hard to convince a buy-in from senior management.
Lack of mechanism to measure ROI
The 2010 Online Analytics Becnhmark Survey by Omniture reveals that marketers were not able to measure marketing effectiveness across the purchase funnel. While about 80% of the marketers surveyed said that measuring ROI from online activities is important, only 31% could do so effectively. Though a considerable number of repondents were using social media in their marketing efforts, about 41% of them lack a mechanism to measure social media conversion. Lack of staff with the required expertise necessary to get the most out of the available data, stands as major challenge for them. This shows that measuring ROI is not only important but also a major challenge for the marketers.
Measurment of ROI acts as a vector to tell a business whether its marketing strategy is a success or failure. It is this factor that is lacking in case of present day social media marketing. The growing popularity of this media shows that there is a tremendous oppurtunity for businesses to gain from it. However, figuring out a suitable mechanism to measure ROI is what requires attention by marketers in high priority.
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Network Marketing Success – The Inside Story-1454

Abraham — Tue, 17 May 2022 08:16:40 +0000

The 4 Basic Pillars of a Successful Online Local Marketing Plan-1452

Abraham — Tue, 17 May 2022 08:16:20 +0000

I recently wrote about the many challenges small and medium sized business owners face while constructing and implementing a successful internet marketing plan. The often insurmountable challenges we pointed out were ‘time’ and ‘money’. Small business owners are consumed with what they do best; operating their business and making sure their customers are satisfied. In addition, many owner/operators also manage the marketing direction for their companies and do not have substantial budgets for advertising and outside marketing services.
There are still local businesses that have virtually no online presence, but most have tried at least a few forms of online marketing. For example many businesses have a website, built by a neighbor’s son or the local web design company and may have even set up a Facebook page. Perhaps they even have one of the large PPC (Pay-Per-Click) firms running a Google campaign for their company. Most small business owners have put together their online marketing strategy over a period of months or even years and have purchased a few services along the way from outside marketing companies. As any good business person would do, they try to keep the parts that are working and get rid of the parts that are not yielding results.
The inherent problem with this type of “hit or miss” strategy is that the success or failure of an individual online marketing strategy is often interdependent on the strengths or weakness of other parts of your online presence. Let’s discuss the four main components of a local online marketing plan.
The Four Pillars of Success: Marketing Plans for Local Business
Pillar One: Targeted Web Traffic
Having a business website posted on the web is not going to create traffic from prospective customers all by itself. Websites need to be marketed in order to generate a steady flow of traffic for your business. Many business owners have the common misconception that having the prettiest website is somehow going to translate into a successful website. If I had to choose between a gorgeous website not positioned to gather traffic versus a simple, perhaps even ‘ugly’ website, that is positioned properly to gather significant local web traffic, I would choose the latter.
What is Targeted Web Traffic?
Local business websites can receive targeted web traffic from a variety of sources and methods. Let’s first discuss what the term targeted traffic means. In the most basic sense, targeted web traffic could be defined as a web user who visits your site that possesses at least one criteria or characteristic that you believe would fit within your definition of a potential customer. An example could be as simple as their location. If your business sells pizza or dental services, you might be interested in any consumers that live within 5-10 miles of your business, but you would not be interested in consumers that live 1,000 miles from your business location. Another example of a targeted web user is someone that is specifically searching for your product or service or has previously expressed an interest. The point we are making is that your goal as a local business marketer, is to position your website to receive traffic from local consumers that have (or are likely to have) interest in your products or services.
Paid versus Free Web Traffic
Local web traffic comes from a variety of sources and all of them should play a role in driving targeted traffic to your business. There are some sources that you need to pay for on a per click basis or per impression basis and others that can be free, provided that you do the necessary legwork to position your website to take advantage. Developing an efficient mix of web traffic for your business will take time but this is the first part of a local marketing plan. The purpose of this article is not to delve too deep into the benefits or pitfalls associated with any specific source of targeted web traffic but rather to demonstrate that traffic is only one part of an overall marketing plan. Web traffic is only valuable to your business if your website has the ability to effectively engage with visitors and provide a mutually beneficial experience. If your web visitors reach your site and leave within 5 seconds, there isn’t much benefit to either party.
Pillar Two: Websites that Engage and Convert Your Customers
The manner in which your website presents your business to web visitors has a profound effect on how efficiently your site will help potential customers take the next step in engaging with your business. Website visitors will typically decide in a manner of seconds if they are on a page or site that can satisfy their needs. Most websites will fail this first test and lose potentially valuable traffic before ‘the game’ even begins. This is often referred to as ‘relevancy’. Simple, if your site doesn’t instantly appear to provide the information, services, products etc. that the web user is interested in, they will move on to a site that does. The second and equally important requirement for a successful local business website is ‘engagement’. Visitors must be enticed to take the ‘next steps’ with your business. This can be accomplished with a variety of simple techniques and is also a topic that will not be covered in great depth in this article. The point we are stressing is that the quality of your website design, from a marketing perspective, plays a significant role in the success a local business will have in converting web traffic into new customers.
Pillar Three: Tracking, Analytics and Tweaking
Internet marketing is part science and part art, but the results are pure math. Your business pays real money to engage in internet and offline marketing efforts and you are expecting new customers that pay you real money as a result. The entire marketing process needs to be measured, tracked and periodically studied. This is the only way to make adjustments to your marketing plan in order to make as cost effective as possible. A few basic procedures can be implemented on your website and in your business workflow to give business owners the tools to monitor how well marketing efforts are performing and where change can and should be made. Tools can be used to help determine how well your traffic is performing, how well your website is performing and even how well your staff is performing. When you spot a weak part, you at least know where to make some tweaks. In addition, if you are using an outside marketing professional, they should be able to provide assistance with this, as opposed to just selling you one piece of the puzzle. The cost of a click or an impression may not mean that much to your business, but the value of web lead, a customer phone call or a store visit that results in new business is meaningful. The bottom line is you must have some concrete method to measure your marketing outcomes in order to determine if you are spending your money wisely.
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Internet Marketing 101 – A Review of My Lead System Pro Training and Affiliate Program-1448

Abraham — Tue, 17 May 2022 08:12:11 +0000

If you’re new to internet marketing, it’s going to be very easy to get lost in the online jungle without an experienced guide. In fact, as you may well know, there are a lot of dangerous predators out there lurking, just waiting for you to come across their path so that they can pounce on you.
And no wonder the predators lie in wait. Many people stumble into the forbidding jungle with little knowledge or preparation. Not even so much as a compass and map! To the predators, you’re just a light snack before dinner. In order to survive, to avoid the predators and pitfalls and make it through the jungle in one piece, it’s going to require the services of an experienced guide. Maybe not quite Indiana Jones. But you get the picture.
To be successful in internet marketing, you need someone who can pull the vines aside and show you the path that others have tread. While there are some dubious guides out there, there are those who have integrity and who know what they are talking about. What’s in it for them? For the good ones, there is satisfaction in knowing that they have helped you. That’s what attraction marketing is all about. And yet they also know that if you value what they have to offer, when you are ready to make your foray into the jungle, you’ll call on them to show you the way. And yes, at some point they may ask you to pay for their knowledge or services or offer a special shortcut ‘for a limited time.’ But let’s face it, would you rather go back to being lost? And by the way, if your guide is ‘free,’ well let’s just say you get what you pay for and that you should beware that they are not walking you in circles, or into quicksand or into a predator’s trap. So to speak.
My background is in traditional marketing and after years of making other people rich, I decided it was time that I created something for my self. That is how I discovered network marketing. I did what others have done and spent a couple of years building my network marketing business the old fashioned way, person by person, brick by brick. I always knew that I should be doing something online it’s just that I, like so many others, did not know where to start. And the deep, dark jungle with all of it’s lurking predators kept me away. All of that came to a head for me a few months ago when I woke up and decided I had to take my business to the next level and that leveraging myself through internet marketing was the way to do it.
Knowing that I had a lot to learn, I attended the No Excuses Summit in Las Vegas this past summer and there I met the people behind many of the most successful online training and business building systems. After talking with a number of these innovative entrepreneurs and getting a lay of the land (jungle) I knew that the first step for me to take was to plug into a system of training that would guide me and educate me. Though there are other great systems out there, I decided to work with My Lead System Pro because I like and trust the founders Brian Finale and Norbert Orlewicz.
And what I found when I ‘opened the box’ just blew me away! MLSP, as it’s commonly known, is the complete package for anyone at any level of their internet marketing career. And I do call it a career because if you truly want to make the big money, you have to treat this like a ‘real’ business and invest in yourself, your education and your marketing. If you’re just going to stick your toe in the water to see if it works, then I’ll save you the time and money now. Don’t do it. Go find a job or open a pizza shop or something.
To be successful in internet marketing is going to require focus and commitment. Now that’s not to say that you can’t do this part time. In fact, most people have full time jobs and responsibilities and have started an internet business on the side so that they can reach their personal and financial goals. Eventually. For many, starting part time and working flexible hours is what attracted them to network/internet marketing in the first place. Even if you give this 2 hours a day, to be successful, give it your full focus for the time you have to give it.
Before I get into the key points of MLSP, let me first give a quick review of internet marketing as it applies to building your network marketing business. Here it is in a nutshell:
Provide value
Attract Prospects
Deliver More Value
Convert Prospects to Customers and Business Builders
Continue to Deliver Value
Train Others to do the Same
With that out of the way, let me review the highlights of what MLSP provides to the smart and savvy internet marketing entrepreneur and jungle explorer.
TRAINING
This is where it all starts and MLSP has a very comprehensive training program available in all formats; video, webinars, conference calls and more. Any way that you want and need to plug into training, it’s here for you covering everything from the beginner stuff all the way through highly advanced strategies and techniques. Here’s some of the training that is included:
Setting up your marketing blueprint
Creating and purchasing your domain
How to set up your primary and affiliate income streams
How to set up your auto responder and list builder
Creating sales campaigns
Video marketing
Blog Marketing
Pay Per Click and SEO marketing
Article marketing
Facebook marketing
Keyword research
And much, much more
AFFILIATES
MLSP makes it easy to plug affiliate marketing into your campaigns which is a way to create additional (significant) income from the traffic you are generating. In fact, there are many internet marketers who make more money from affiliate marketing than from their primary business! Some of the affiliates that you can easily market using your MLSP system include:
Mike Dillard’s Magnetic Sponsoring
Go Daddy
Host Gator
Black Belt Recruiting
Market Samurai
PPC Domination
MLM Traffic Formula
SEO Networker
ListJoe
And many, many more
TEMPLATES
My Lead System pro is a rich resource for marketing templates and samples. This single tool alone pays for itself many times over. Most templates are customizable and they provide an easy and fast way to start marketing with minimal experience. Some of the templates and samples provided include:
Auto Responder Emails
Banners
Ezine and Email Marketing
Forum marketing
PPC and Classified Sample Ads
And more
And if you are thinking WOW, I have a lot to learn, there’s more. This truly is a comprehensive program. Where many people are spending loads of money and time pursuing new or advanced degrees in the hopes of getting a better job, consider this your MBA in Internet Marketing where the pay off is big money and a lifetime of freedom. Here’s a quick list of some of the additional features of the MLSP program:
Back office tracking of your leads
Click analysis of your campaigns
Upload and store video and audio files
Customizable Capture Pages, Welcome Pages, Sales Pages
Daily training and mind set calls with the founders
Weekly webinars with top people in the business
Plus support and management tools up the wazoo
No matter where you are in developing and building your network marketing business, if you are looking into the dark and dense jungle of internet marketing and questioning where to start, then I suggest you find the top people in the business and do what they do. And ALL of them have a system that they use or have developed. This is the magic of internet marketing, once you set it up, you have a system that is working for you 24/7 so that you can do other things and then simply post or update from wherever you are. Cool.
I plugged into the MLSP system from the moment I signed up for it and it has proven to provide me with the critical education I need to market in a new (internet) world order. I have made it across the jungle with my guide and I can tell you the view is great from here and that the path only gets easier. The next step, the first step, is up to you.
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Top 5 Marketing Strategies-1447

Abraham — Tue, 17 May 2022 08:11:51 +0000

Small business owners can now compete with big business by infusing technology into their marketing campaigns. The Internet has brought large and small companies to a leveled playing field, especially when it comes to using marketing strategies that reach customers anywhere and anytime. Marketing is everything you do to place your product or service in the hands of potential customers. In 2010 entrepreneurs will be expanding their use of the internet as part of their marketing plans.
What’s Hot?- Top 5 Marketing Strategies
I am sure you will agree that the Internet has changed the way we do business, especially our marketing strategy.Below are 5 marketing strategies that are currently used by the: Obama Administration, Oprah Winfrey Show, Internet Gurus, and many small business owners. Three of the five strategies include technology.
Blogging
Cause-Related Marketing
Fusion Marketing
Online Marketing
Social Network Marketing
Blogging
“Blog” is an abbreviated version of “weblog,” which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal website featuring diary-type commentary and links to articles on other Web sites. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects. Blogging for business is hot because you can: build a loyal community, increase your creditability, build your brand, and increase product exposure. Plus, it’s very affordable….FREE.
What benefits can you imagine your business would receive by blogging?
Cause-Related Marketing
Cause-related marketing is defined as the public association of a for-profit company with a nonprofit organization, intended to PROMOTE the company’s product or service and to RAISE money for the nonprofit. Do you remember the Red Campaign? It was a cause-related marketing campaign by Gap, Apple and Motorola to help fight AIDS in Africa. The Red Product campaign was enormous and got major buzz by media mogul – Oprah Winfrey.
What cause can you relate your business to that will garner you media coverage?
Fusion Marketing
Simply put, fusion marketing is when you form a strategic partnership with another business to help expand and mutually benefit each other’s business. An ideal business that would serve as a good partner is one who shares a similar target market with a different niche. As entrepreneurs, we always think we have to do things alone, but its amazing the synergy available from collaborating or aligning with others. Fusion marketing can take your business to levels you never thought possible before now. Fusion marketing online is done via link exchange, email marketing and many other creative campaigns. We see this daily with the “I’m Lovin’ It” campaign by fast-food company McDonald’s. They market GM cars, movies, and of course their food.
Who comes to mind, as an ideal strategic partner to create a fusion marketing campaign?
Online Marketing
There are a wide variety of options available when it comes to online marketing. The popular ones include: article, email, internet and website. Article marketing is a type of advertising in which businesses write short articles related to their respective industry and syndicate them online in article directories or via RSS. Email marketing is when you send your targeted Email or Flyer to a database of email addresses. Internet marketing is when you successfully convert web site traffic into actual sales. Website marketing is having an online presence for your product or service whether your business is web-based or not.
Of the online marketing options, which one is most beneficial for you to implement?
Social Network Marketing
Social network marketing is an advertising method that makes use of social network service and to increase their web presence. This ranges from simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth or providing niche social networking sites focused around the item being advertised. Sites enjoying this social phenomenon are Facebook, Twitter, YouTube and MySpace. All social networking sites aren’t created equal, do your research before implementing this strategy into your marketing mix. The Obama Administration continues to use Twitter as part of its marketing campaign.
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Looking at Careers – Marketing Opportunities-1445

Abraham — Tue, 17 May 2022 08:11:13 +0000

Careers in marketing are of a high profile type with many advantages. But they also require their own disadvantages. There are many ways in which you can ascend the steps to quickly become a highly paid and respected successful marketer. But there is one thing that you need to keep in mind regarding this.
The basic strategy is the same in all marketing jobs. There are three steps to this strategy. Firstly you have to produce a product or service. Then you have to identify the needs and desires of the customers. The third step involves your being able to punch those needs in your marketing strategy of the product or service. Now how you do this is up to you, which is why there are a lot of doors to marketing employment.
Job Profile
Jobs in marketing require you to take up a generic product or even a service and then designate a brand name to that product or service. Between the development of the product and its sale, is the marketing department. There are many departments in marketing. This includes sales strategy, media planning, public relations, advertising and the like.
The job of a marketing professional is not only to develop and manage brands; he is also in charge of enhancing those brands. The main reason to develop a brand is that customers do not get stuck with the high price of a product, but look beyond it, to its advantages. In fact, a good marketer would be able to create such a brand name for the product that people will look even beyond its functions. This can only be done if you understand the preferences, needs and even the constraints of a customer.
The customer is again defined by a target group or market niche that corresponds to the brand. How do you know which is the target group? This process is called market research. This is also the task of the marketer.
Growth
Marketing careers have unlimited growth potential. This is because this is one field which is required in every sector, in every company. No matter how small or big a company is, no matter what it sells, whether it is in the private or public sector; it will always require good marketers for its products and services.
There are many sectors which provide for excellent work in marketing.
• Market Research
• Brand Management
• Advertising
• Promotions
• Public Relations
People looking for careers in marketing can join any of these fields. However they will have to begin at the very base level, which might include an internship at a company or volunteer work for a sector. All of this goes really deep and helps you to build up marketing careers for future.
It is not necessary for a person to be a marketing graduate all the time. He can be a graduate from any discipline having excellent communication skills and ability to foresee problems and work out their solutions.
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Working in Marketing Careers-1443

Abraham — Tue, 17 May 2022 08:10:46 +0000

Marketing careers are fun and enjoyable. If you have met a marketer, he will tell you that they reason this career provides him with the necessary boost is because he enjoys a lot of challenge. The world of marketing is forever changing. There are new methods to learn, new approaches to apply. You can learn new techniques, study cases and research new strategies.
Qualities of a Marketer
Not everybody can be a marketer. There are many jobs in this sector but to find marketing employment, you need to have some specific qualities.
1. The very first quality of a marketer is that he should be able to communicate efficiently. He should be well versed in English and should be good in both written and verbal communication. His ideas, thoughts and information should be communicated effectively to the person in front.
2. The second most important quality for a marketing job is to recognize problems, even if they are in the dormant stage and have not yet surfaced. That’s right. Do you have the magical gift of overlooking the present and viewing problems that may crop in the future?
If yes, then marketing jobs will be at your feet. This is one of the major qualities required to be a successful marketer and if you have it, no one will be able to stop you.
3. Marketing information is usually in the form of complex data, so if you know how to interpret complex market information, then you can easily get jobs in marketing.
4. Are you an innovator? New ideas are always welcome in the world marketing. So if you have a good imagination and can generate, organize and communicate these ideas effectively, then marketing careers is your forte.
These are the four essential qualities every marketing aspirant should have. There are many career opportunities offered by the marketing career. You can choose one according to your values, style and interest.
How to Gain Experience?
There are many ways in which you can gain experience for your marketing career. Usually people go for internships as they give on-the-job training and experience which is vital for future growth in the field. You can also volunteer for community projects and service learning. The various experiences which will help you are as follows.
• Engaging in Market Research for some Fortune 500 Company.
• Developing displays of Point-of-Purchase to promote products.
• Reviewing service programs and estimating their market research and potential price and cost.
• The using of available data to research the “customer base potential”.
• Designing of a promotional campaign (like an advertisement) for the promotion of new products or services.
• Developing and organizing a marketing plan for some global business. 430
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Innovative Marketing Solutions in Hard Times-1441

Abraham — Tue, 17 May 2022 08:10:26 +0000

Have you ever wondered how marketing would be practiced in 2020? The first chapter of most marketing books explain how marketing went through an evolution starting with focus on production in the 19th century, sales focus in first half of the 20th century and finally consumer centered marketing which is still major philosophy of modern marketers. However, what about the execution? In the future are marketing departments going to operate the way they did in last 50 years? Considering the recent popularity of bricks-and-clicks model (a combination of online and offline marketing) which generated great success stories Staples and Walmart, customized online advertising (a combination of internet advertising and behavioral analytics) which became an industry standard and the recent rise of CRM (a combination of customer support and user analytics), I propose that marketing and market research are heading towards convergence. Let me explain…
In the last 50 years, we have witnessed that sales departments turned into marketing and promotions sections which then were divided into market research, advertising and strategy branches. And this seemingly worked as in early 90s there perhaps was no single large corporation which did not have any sub branches in the marketing department. On the other hand Allocating marketing tasks to smaller divisions just like the way militaries function might sound just common sense but not in all circumstances. If there is a need for fast decision making in uncertain environments and if all the divisions have to closely communicate and simultaneously co-operate, having many divisions would be an obstacle against achieving group goals. Let’s say the communications department wants to do advertising in order to increase the awareness, the promotions department wants do sampling to increase awareness and penetration, the research department wants do a usages and habits study to understand user dynamics and the management wants ROI numbers to remain profitable. Although these decisions would be made at the same departmental meeting, these divisions would conduct these tasks individually reaching different people thus tripling the time and cost. What`s more, it would be three times more difficult to calculate the ROI as we wouldn’t know about the overlap and cannot track the future behavior of the research participants or the consumers who received the free samples. It is just a no brainier to ask the same consumer about product expectations, then provide samples and promotions to him and then advertise to him and finally track his purchasing behavior real-time. This means researching about and marketing to the same consumer by integrating marketing research and marketing operations under one roof. Here are some other reasons why this convergence will happen soon
Internet Revolution and Cyber Consumers
Perhaps you have read over a thousand articles that started with “internet has changed everything”. Well, this is true for marketing as well. Now, consumers spend 3-4 hours on the internet every day, get product information online and purchase online. In the past, mass advertising was everything: a million dollar TV campaign would have magically consumers run to the supermarket to get your product. However, today it is the customized online ads that rule the world marketing. Since behavioral targeting is so developed where marketers can calculate the number of online exposures and online purchase tendency it is not difficult to guess the same people decide about banner ad contents will also calculate ROI, make decisions about in-site shopping cart and write a report about the impact of each ad version. This is not different than the same marketing guy handling with distribution, ad campaign and consumer research.
Unstoppable Growth of Social Media
Everyone knew about how important social media is but it was the time when Facebook announced reaching the 500 million user base that changed all marketers opinions forever. Now, social media is seen as the future of marketing platform by many and they are not wrong about it. According to Forrester research 80% of Americans use social media frequently. What makes it so unique is the reality, interactivity and connectivity unlike any other medium. As you can guess, this is like a hitting the jackpot for marketers because people see and interact with ads, purchase products/services and can be surveyed via their social media accounts. Once again, it’s just a plain logic to not separate these tasks to better utilize social media marketing.
Economic Constraints
In the last two years we have experienced a severe economic downturn and there is no soon recovery in sight. Marketing practitioners also feel the pain and cutting their budgets. Although, there is no clear data that shows if they are cutting from research or promotions it is plausible that companies will start considering combining these divisions instead of investing in them separately. Another outcome of the economic constraints is the search for optimum ROI. Marketers are under enormous pressure to increase sales with very limited budgets. Now more than ever, it really matters to achieve more with less. In the good old times measurement of ROI was just an ideal not necessarily practical but today, where even Facebook brand group exposure counts as an impression, marketers have to report to upper management about every single penny they spend for their campaign. To accomplish better ROI, companies are expected to conduct similar marketing tasks but just for cheaper costs. As I explained above, the only way to do this would be surveying about and advertising to very same consumer which has to be handled by the same department.
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