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The Best SEO Tools The best SEO tools will help you save time by analysing data analyzing keywords and generating reports They also provide useful information on your competitors and potential to improve your search performance These tools include Google Trends and Ubersuggest SEO software is usually a webbased program that offers a number of options in exchange for a monthly subscription fee These tools are easy to use and they can produce standard or customized reports Moz Even the most experienced of marketing professionals be a bit difficult to master search engine optimization But Moz is designed to make the process and help SEOs at all levels achieve results The Moz suite of tools comprises 55 keyword research site crawls and audits backlink analysis ranking tracking and much more It is also backed up by the worlds largest SEO community Mozs domainauthority metric is widely used in the field and provides a clear picture of a websites quality It is particularly useful for those trying to rank for keywords that are competitive because it allows them to evaluate the strength of their competition Mozs toolbar allows users to see crucial SEO data as they browse the web Local marketers can benefit from the SEO toolkit provided by Moz It will help them evaluate their own and those of their competitors for any technical issues that could affect their rankings Open Site Explorer is its backlink analysis tool It can provide detailed information on the websites link profile Moz may have many useful features but its certainly not the best allin one SEO tool for all users For instance some people may find its UI to be too complex or may prefer to use a different tool that offers more thorough backlink analysis Some might prefer a nocost alternative There are numerous other SEO tools that are available such as Ahrefs SEMRush Mangools Surfer SEO and LinksMiner LinksMiner uses over 95 trillion links to provide rich data Ahrefs Ahrefs is the largest database of backlinks in the world and its updated every 1520 minutes This gives it an distinct advantage over other competitors like Semrush It also lets you detect broken backlinks which can be a source of traffic for you This tool is more complicated than Semrush and may not be a breeze to use for those who are new to the field One of the main features of Ahrefs is its keyword searcher The tool offers information for all major search engines and allows you to find new keyword concepts It also provides detailed details about keywords that compete including a breakdown of their organic search traffic This tool is a must for anyone serious about their SEO Another great feature of Ahrefs is its search volume calculator This will help you determine the importance of a keyword and its competitiveness It will also show you the average CPC for a particular keyword This will aid you in deciding whether its worth spending money on CognitiveSEO is an allinone SEO platform that offers a wide range of tools for technical optimization This tool is ideal for digital marketing agencies as well as internal teams The site audit tool can identify over 100 different SEO issues and offer suggestions on how to correct them It can help you recover from Google sanctions It offers a free trial and also lifelong plans SEMRush Semrush is one of the most effective SEO tools in the market with a complete set of digital marketing features It is a complete platform that provides a full range of SEO tools PPC and content marketing as well as social media and market research Its allin one platform allows it to be more comprehensive than tools that only concentrate on a single aspect of digital advertising The tool has a number of professional features including competitor analysis site audits and backlink analytics It also comes with a learning portal named Semrush Academy that includes short courses that can assist you in mastering the platform Its most notable feature is its search engine optimization SEO tool that allows you to track keyword rankings and find new opportunities Its database contains over 20 billion keywords which makes it one of the biggest in the field Semrushs Domain Overview tool is another essential feature It provides a wealth of information on the competition for a specific domain This allows you to reverseengineer a competitors strategy by analyzing their keywords and their hyperlinks One of the most effective tools in Semrush is the Keyword Magic tool which helps you discover niche keywords that have high volume of searches and low competition It also offers the ability to filter keywords with an exact difficulty level which can be beneficial when optimizing your website for SEO Cannibalization Report is a different great feature It will let you know which keywords on your competitors sites are competing with one another Searcher SEO Surfer SEO is a complete tool that transforms topics suggestions and keyword research content creation that users and search engines enjoy and postpublishing optimization into one smooth process Its features include an SEO editor that will help you beat your competitors and create highquality content Keyword research complete audits of SEO a gamified workflow for content creation and a free AI outline creator are also included The company also offers a paid plan the Pro that comes with all its features and two more Surfer SEO founded in 2008 by Slawek Szajkowski was designed to assist agencies in integrating data into each step of the SEO process It began as an internal tool within the Polish SEO company and has since become a household name being used in over 140 countries around the globe Its highly reviewed with 90 of the reviewers giving it five stars and a majority of people believe that the tool is worth the price But is it worth the price And if not what are alternatives to Surfer SEO It depends on your requirements Surfer unlike Semrush which provides a wider range of digital marketing aspects concentrates on SEO optimization and creating content Surfer is therefore a better option for marketers who prefer to focus on on page SEO and dont want to pay for more advanced features like link building and payperclick analysis Mangools Mangools is an allinone SEO tool that provides thorough keyword research SERP tracking and backlink analysis Its flagship product KWFinder helps you find longtail keywords that have large search volumes and little competition Other tools include SERPWatcher and SERPChecker which allow you to analyze your websites rank You can also look at competitors backlinks find new linkbuilding opportunities and much more software seo is a great choice for both experienced SEO experts and novices Mangools even though it might not offer all the features of Ahrefs and SEMrush but is still an affordable and userfriendly solution for anyone wanting to do SEO research Its also available on desktop and mobile devices and provides a free 30day trial The Mangools suite comes with five applications that cover the basics of SEO such as keyword research competitor and backlink analysis as well as site audit and rank tracking It also comes with a ChromeFirefox browser extension that lets you collect important data Its simplicity of use is a major advantage over its rivals that often require a steep learning curve Mangools are a set of easytouse SEO tools targeted at bloggers freelancers and smallsized businesses It is one of the cheapest tools available on the market and is perfect for those just beginning their SEO strategy Its KWFinder and SERPWatcher tools will help you find the right keywords for your business while its SERPChecker and backlink analysis tool will let you know how your site is doing Google Trends Google Trends is a userfriendly and comprehensive interface that offers more information than other SEO tools It shows you how the volume of searches for certain keywords has changed over time and lets you analyze keyword traffic across different countries This tool can help you identify new opportunities and monitor the performance of your competitors You can also learn the most frequently asked questions about your products and services and develop content to meet the needs of those customers Google Trends calculates trends using actual search queries unlike paid SEO tools that use clickstream data from popup blockers and browser plugins This makes it an excellent tool for research and audits Its not the most effective method for finding specific keywords so its better to make use of it more as a compass than an anchor SEMRush is a different popular SEO tool and is believed by experts to be a reliable tool It provides numerous details about your site and its competitors including rankings and backlinks It can also help you identify new opportunities for boosting your search engine rankings It will show you exactly what your website will look like when displayed by the browser Experts appreciate Screaming Frog for its speed and effectiveness This tool will analyze the entire site to identify the areas for improvement and errors It can also scan your backlinks and disavow those that are bad for the reputation of your website