Internet marketing has become an essential part of any business marketing strategy. Whether you are a small business or a big company, you are probably beginning to realize that if your business is not online you are losing business to your competitor.
Why Internet marketing? How about the fact that almost 200 million U.S. consumers are spending hours each day online.
What exactly is Internet Marketing?
As the name suggests, Internet marketing is the process of using the Internet to provide information about a company’s products and/or services. It is also used to conduct research to identify the preferences and needs of existing and potential customers.
There are several Internet marketing strategies. Here are some of the most popular:
· Search Engine Optimization (SEO)
The use of Search Engine Optimization (SEO) techniques ensures that your site ranks high on all major search engines. SEO aims to place your website on the first page of results for your particular keywords.
Social Media Marketing
Social media marketing is a fantastic way to generate exposure, opportunities, and, of course, sales. Social networking services (such as Facebook, Linkedin, and Twitter) provide many different ways for users to communicate and exchange information. These social networking websites are being used daily by millions of people. You can easily create profiles there and add videos and articles to promote your business.
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