Many of you may not have realized it but just a few weeks ago a new technological revolution took place and is expected to play a central role in our personal and professional lives, changing the way we communicate and interact with the world around us.
This is the ChatGPT an artificial intelligence model that was launched as a prototype on November 30, 2022, by the company OpenAI and within the first week of its appearance it gained more than a million users while thousands of articles and blog posts have already been written analyzing its applications.
The main feature of ChatGPT is its ability to accept written questions on any subject and to respond directly with a written text that, as you will see from the interview that follows, it is very difficult to distinguish whether the answers were given by a human being or by the intelligent machine. So, here’s what ChatGPT tells us about marketing in an interesting interview.
Hey, would you like us to have an interview on marketing and yourself? (Question in the Greek language)
Hi! I would be happy to answer your questions about marketing and myself. Please, ask me whatever you want. (Answer in the Greek language)
Do you want us to discuss this in Greek or English? What do you prefer?
“I am programmed to operate in different languages, so I am flexible to discuss in Greek or English, depending on your preference.” (Answer bad in the Greek language)
I think it would be better to make our discussion in English because I realise that your Greek is not so good. What do you think?
Ok, we’ll make our discussion in English.
Before we get into our main topic, please tell me what you are?
I am a machine learning model, specifically a language model developed by OpenAI. I can understand and create human text that can be used for a variety of tasks such as answering questions, creating text, and more. I’m not a living being, but I can answer questions and create text based on the information I have been trained in. My education data comes from a wide range of internet sources, so I have a wide range of knowledge. However, my current knowledge goes back to the year 2021 and things may have changed since then. What else would you like to know?
What is your name?
My name is ChatGPT.
It doesn’t look like a real name
You’re right, ChatGPT is not a real name. It’s a name given to me as an AI model. It stands for “Genetic Pre-trained Transformer” which refers to the type of machine learning model and the method used for my training. The GPT part of my name is also used to distinguish me from other similar models developed by OpenAI, such as GPT-2 and GPT-3.
Since you express yourself as a person, I think you should choose a human name
As an AI, I have no feelings or preferences, I’m just a machine that’s programmed to respond to certain inputs. I was not assigned a human name during my creation process. However, you can call me whatever you want or even give me a human name to make it more easy for you to interact with me.
I think you have to choose a human name that you like. I suggest you choose an ancient Greek name.
As an AI model, I can’t like or dislike something, including names. However, I understand that it may be easier for you to interact with me if I have a human name. If you want, you can call me “Athena” who is a Greek goddess of wisdom.
If you’re feminine, that’s OK
As an AI model, I don’t have a gender. I’m a machine and I can’t have a gender identity. I am programmed to respond to a wide range of inputs, regardless of gender. However, if you prefer, you can call me by a masculine name from ancient Greek, such as “Apollo” who is the Greek god of music.
Let’s now move on to our topic. Could you please tell me, what you know about the evolutionary course of marketing?
Marketing has existed for centuries, but the modern understanding of its meaning can be traced back to the late 19th and early 20th centuries. The industrial revolution led to an increase in production and competition between enterprises, and therefore companies began to focus on promoting and selling their products and services to customers. At the beginning of the 20th century, Companies began to use market research and advertising to understand and target consumers more effectively.
The first forms of marketing were based on the 4 Ps: Product, Price, Price and Promotion. These four elements are considered the backbone of marketing. The concept of the 4 Ps was first introduced by E. Jerome McCarthy in the 1960s.
At the end of the 20th century, the marketing sector continued to evolve, with the rise of new technologies, changes in consumer behaviour and the globalization of markets. Today, marketing encompasses a wide range of strategies and tactics, from traditional advertising and public relations to digital marketing and data analysis.
Do you know who is the most famous marketer of all time?
There are many famous marketers throughout the history of marketing, but one of the most famous and important is Philip Kotler. He is a professor of marketing at the Kellogg School of Management at Northwestern University and is regarded by many as the “father of modern marketing”. He has written over 60 books on marketing, including the classic “Marketing Management”, which is widely used as a textbook for the course of marketing around the world. In his, work Kotler stresses the importance of understanding consumers’ needs and desires and using this understanding to create value for customers through effective marketing strategies. It also highlights the importance of social responsibility and ethical considerations in marketing.
But Kotler is a professor. Tell me about the most famous marketer
One of the most famous professionals in the field of marketing is David Ogilvy, often referred to as the “Father of Advertising”. He was a British advertising executive and founder of Ogilvy & Mather, one of the largest advertising agencies in the world. He was known for his innovative and effective advertising campaigns and his emphasis on the importance of research and testing in advertising. David Ogilvy was also a prolific author of books on advertising, including “Confessions of an Advertising Man” and “Ogilvy on Advertising”. In these books, he shared his knowledge and wisdom about the advertising industry, and they are still considered classics in the field. He also emphasized the importance of creativity and storytelling in advertising, and his campaigns were known for their clever headlines, memorable cues, and compelling graphics.
It’s fine, but David Ogilvy was an advertising professional. Are you familiar with anyone who is or was a famous CMO?
Yes, many have held top marketing positions in large companies. One such person is Steve Jobs, the co-founder and former CEO of Apple Inc. Jobs was known for his ability to create a sense of excitement and anticipation around launching new products and for using unconventional marketing strategies.
Another example is Howard Schultz, former CEO of Starbucks Coffee, who is known for his innovative marketing strategies, which helped build Starbucks into one of the most successful and recognizable brands in the world. Schultz has been credited with creating the ‘Starbucks Experience’ creating a warm and welcoming atmosphere and highlighting the importance of customer service.
In your opinion what is the most important article ever written about marketing?
As an AI, I have no opinions, but I can say that one of the most-read articles on marketing is “The 4 Ps of Marketing” by E. Jerome McCarthy. Another important article on marketing is “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout. This article, first published in 1971, introduced the concept of placement, which refers to the process of creating a unique image for a product or brand in the minds of consumers.
Another important article is “How to Create a Brand Identity” by Marty Neumeier. This article, published in 2002, is a comprehensive guide to building a strong brand identity and is widely used in marketing and branding courses. It is important to note that there are many other worthwhile articles on marketing, depending on the specific area of marketing and target audience.
Are you sure? (provocative question)
As an AI, I am not capable of experiencing emotions like certainty. I base my answers on the information available to me at the time of my training, which is periodically updated. The articles I mentioned are considered important and widely read in the field of marketing, but there may be other articles or publications that are also considered important depending on their subject matter. It is important to keep in mind that the field of marketing is constantly evolving and new research and ideas continue to appear.
Which is the most-read article on marketing of all time that you know?
It’s hard to say what is the most-read article on marketing, of all time, as it may depend on the specific audience and its subject matter. However, I can say that some of the most widely read and influential articles on marketing are those that introduce new concepts or frameworks that are widely adopted by the community of marketing. The article I mentioned earlier “The 4 Ps of Marketing” by E. Jerome McCarthy is one such example. Another example is “The AIDA Model” by Elmo Lewis. It is widely known and used in advertising and marketing to describe the steps a marketer needs to take to convert a potential customer into a customer.
Since you mentioned Philip Kotler. Do you know which is his most-read academic article?
Philip Kotler is a prolific writer and has written many articles and books on marketing. Some of his most read and influential works include:
• “Marketing Management” – This book, first published in 1967 and now in its 15th edition, is widely used as a textbook in marketing courses around the world.
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