We all know that when it comes to internet marketing for your business, one area of focus is driving traffic to your website. Additionally, most marketers and website owners want to keep track of how many unique visitors and hopefully new customers they are receiving. However, one thing most people don’t think about is following up with the customers and site visitors they already have. Many people don’t realize how beneficial follow-up/email marketing can be long-term. In fact, follow-up marketing can be fundamental to your business’s success. Studies show that email marketing can increase revenue and prevent the loss of 64% of your sales. You see, it is generally easier to sell to existing customers than it is to find new customers. That being said, email marketing becomes a hugely powerful marketing tool for business owners.
Over the years, email marketing has often been abused by spammers. However, despite such abuse, email is still very much valuable and valued by subscribers. Email marketing serves as a medium to notify former customers of timely deals, offers, and opportunities. Once subscribers to your website make a purchase, they are more apt to purchase again through a follow-up email. Follow-up or email marketing is based on having credibility with your customers and building trust with them. Now with email marketing, many people opt to use an auto-responder and have an auto-responder account. Auto-responders allow for quick, consistent, and personalized email follow-ups. Most newbie marketers don’t realize it takes around 7 times of contacting potential customers to generate a sale. Guru and pro marketers are aware of this and understand that follow-up/email marketing is fundamental to any website’s success. The beauty of auto-responders is that they allow you to put your email marketing campaign on auto-pilot, saving you both time and money. The whole process becomes automatic and you can market with structure and ease. When you want to send out information to your previous customers and subscribers, an auto-responder allows you to create your email content, send out the message, and schedule your delivery dates or times. Additionally, once you have your email marketing campaign set in motion, you can add new messages at any time or promote limited time offers. Auto-responders allow you to touch base with your subscribers, reminding them of your existence and your services.
Building your email marketing list for your auto-responder is not difficult if you have a decent amount of website traffic. Additionally, if your site is informative and your offer various free bonuses or offers you can easily get individuals to subscribe to your list. Remember, if
done right email marketing can be a very successful tool for business owners. But the key is doing it right. You want to offer valuable content and not be too sales pitchy with your marketing emails. Your list will remain loyal to your site as long as you don’t abuse their trust. So when using email marketing, be honest, and only offer products or services you believe in or have tried yourself. As long as your subscribers remain on your email marketing list, you can use follow-up marketing to contact them. Your general profit stems from the multiple sales you make from your re-occurring customers. After your first sale to an individual, you should stay in contact and offer them new products or services of value to them. So you simply, set up your email marketing campaign and reach out to your list consistently, on auto-pilot.
With all email marketing, the content of your emails is very important. There are a few key things to remember when writing your emails. When it comes to the content of your emails, you want to make sure your emails are distinguished from spam and junk-mail. One of the best ways to do that is to make your emails personalized. Some auto-responders offer a personalizing feature for email marketing campaigns. People are more open to an email that calls them by their name. No one wants to feel like you just see them as one in a herd or like a nameless number. People want to feel special and thus, I always suggest addressing email recipients by their name with email marketing. Also, make the email content as personal to their needs as possible. Secondly, you may want to consider avoiding email marketing campaigns during the holidays. People receive so many emails during the holidays that some just delete them without a glance. Therefore, I suggest you avoid later November and most of December. You can start up your email marketing campaign again around mid to late January. Overall, avoid all major national holidays when you do email marketing. Thirdly, the subject line of your emails is very important. This is where you hook the email recipient and get them to open the email. Make sure your subject line is a brief sentence summarizing your email’s content. People love the phrases “free” and “free trial” so if either can be used for the email marketing offer you are sending them try to use these terms in the subject line. These are typical words that sale and generate consumer interest. You may also want to try teasers like “A personal message for…” or “Members-only discount”. With email marketing, you want to grab their attention, make them sit up and notice.
Now, when it comes to your email’s content layout, remember to maintain consistency with email marketing. Your emails should reflect the design of your business or corporation. You want to be sure the email recipients connect the emails they receive with your particular business.
This can be done with the use of visual slogans or company logos. You want the image of your company or business to remain a constant both through your website and email marketing efforts. Additionally, in the body of the email always include your website address, reason for contact, and a call to action. I have learned it is best to be short and to the point with email marketing. No one has time to read long boring emails these days. People’s attention spans are getting shorter and shorter. With this in mind, you may have to tweak your emails from time to time to find out what is effective for your email marketing project. The point is to pull people to your website again and again. Don’t reiterate what can easily be read on your website just stick to the valuable new offer or information you can provide them.
The most powerful secret to increasing sales is email marketing. The key is being repetitive, consistent, fast, and personalized. Email marketing can double your web sales. Through follow-up marketing you can tap into your pre-existing customers and generate more sales. An auto-responder simplifies the whole process and puts your email marketing campaign on super auto-pilot. Email marketing is one of the most powerful techniques guru marketers use to optimize their business’ profit potential. Every marketer should try it; it is a proven tool for success.
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