Marketing your life coaching services effectively is something many coaches hope to achieve, but many fall short. The main problem is that most people have no clue just how to begin.
Someone might assume that finding a job as a coach is the way to get started, and would end up preparing for that while not seeing they are on the wrong path. It is extremely vital to understand that working in a coaching job and marketing your life coaching services are two completely different challenges. We will study what exactly you need to do to market your life coaching services effectively.
Although this article can help you start selling your life coaching, you first need to make sure that life coaching is ideal for you. Selling life coaching effectively is not suited for just anyone, and you should think about it before proceeding.
The easiest method to make sure you are suited as a coaching entrepreneur is to ask yourself a few questions:
Are you comfortable talking to people?
Do you have a unique perspective to share?
Can you make fact-based decisions quickly?
Ideally, your response to these questions is a “yes.” These habits are typical among those who market their life coaching services effectively, so you have now taken the initial step towards being an effective marketing entrepreneur!
Following are some suggestions to start you off:
Create a customized report or book
Marketing your life coaching services starts out with letting others know what you do. Mentally, you need to become personable, as well as an authority in your niche or field. Working on creating a customized report or book each day can help you concentrate on achieving your goals. Carving time out of your routine to write this customized report or book assures that you would be equipped when that time comes to share it with others.
Blog on a regular basis
Blogging on a regular basis helps you market your life coaching services by sharing bits of information with those who are looking for help or solutions to a problem in that particular area. Understandably, it can be hard to get in the routine of writing a daily blog, so perhaps you can start out by blogging on a regular basis, whether it is every day or once a week. This should quickly become a force of habit..
Speak to local groups and clubs
The key to doing well with marketing your life coaching services is being able to speak to local groups and clubs. Many coaches, however, don’t know how important this really is! By simply standing up in front of a group and telling your story, i.e., how you had the same problem they have now, and how you applied your unique solution to that problem, you will not only get their attention, but their names and email addresses as well (and you should get these)!
Offer each member a free gift – either on the spot in exchange for their card – or through an online opt-in page. This way you will have them on your mailing list and can stay in touch and offer them advice, tips, and offers from time to time that relate to their interests. Establishing a relationship is easily the most important piece of your marketing puzzle!
Marketing your coaching services effectively involves a little bit more than waking up one morning to say, “Hey, I need to market my life coaching effectively.” Maybe that’s a good first step. But to be successful you have to take action!
Successful Life Coach Marketing Traits
In the event you have chosen to embark on a journey to market your life coaching services effectively, be aware it is a tough road ahead. If it were easy, anybody could achieve it. Most people who elect to market and sell their life coaching end up not really following through… or doing it poorly.
With that said, what exactly do we know to this point? Ultimately we know that marketing coaching services the right way is no easy task like already having one of the few coaching jobs out there. Marketing your life coaching services requires that you be personable, have some authority to back up what you say, as well as be a leader. Now I will move into exactly what you need to know in order to make all these things happen.
Marketing has a tangible quality to it, or as Tony Robbins is fond of saying, “success leaves clues.” Any action that you prepare ahead of time will end with a decidedly better outcome. You’ll discover the strength that lies in your mental preparation will bring you the rewards you seek.
If you examine people who have done well in marketing – either recently or long ago – you will discover that the three things they share: love of people, a unique message, and the ability to take strong, immediate action towards success. They saw what they needed to do, and did it… not for their own vanity or glory, but because they felt that withholding this unique information or coaching would actually deprive their prospective clients of success or happiness!
When you realize that this type of personality is needed to successfully market life coaching services, you have to decide that either you fit this description… or that you will learn and develop these traits! There is very little you can do otherwise.
Ask yourself once more: Are you comfortable talking to people? Remember that question, because those who have previous marketing success all have one thing in common: they are personable. You, too, must be likeable or personable if you hope to be successful as a life coach.
Is your message unique? Or are you simply rehashing phrases, techniques and teachings of everybody else in your field? If you are unique, you have a marketing chance. If not, you fall under the category of “commodity”… and will be competing only on price! The prospective client might ask “If Sally Smith over there is selling the same coaching as you, who will coach me for less??”
You don’t want to compete on price! This approach will only shatter your self-esteem and leaves you ultimately broke. Learn to develop an approach based on your own unique experiences… and how your solution can also help your clients in a way that can never be found elsewhere!
If you don’t have a unique method, do you at least have a unique perspective to share? If so this means that others with your perspective will be attracted to you simply because you share their experiences. People are attracted to those who are like them. If you show that you also suffer from similar problems and have fought your way back, they’ll be interested!
Life Coaching is Not for Everyone
If you’ve made it this far, congratulations! Many coaches reading this usually stop after the first two paragraphs because their inner dialogue is yelling at them “marketing is too hard!” or even more insidiously “Just start coaching and people will come.”
Those that listen to this kind of self-talk inevitably lose out. They spend a lot of time and money in the process of letting life bat them around until they are defeated and broke.
Don’t be one of those coaches. If, in a moment of honest self-reflection, you have determined that you are really not cut out for marketing your own services, save yourself a lot of time and money and get a job now doing something similar, like career counseling or teaching. Becoming a successful life coach demands a knack for marketing. If you don’t have what it takes to be an entrepreneur, don’t fret. Just be glad you found this out early enough!
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