Internet marketers frequently talk about the importance of a niche market — that small segment of a market to which your marketing efforts will be directed. The question is: What exactly constitutes a niche market? We can probably agree that Internet marketing is not a niche because it covers a wide spectrum of marketing tools as well as target markets from bloggers to multi-level marketing people to brick-and-mortar stores promoting online and everything in between. Then we can probably agree that book marketing online is a subset of Internet marketing, but is it a niche market? After all, book marketing covers fiction, nonfiction, graphic novels, children’s, adult, Young Adult, etc. Let’s drill down further to Young Adult book marketing. And in that subset under fiction there’s romantic vampire stories, mysteries, teen problems, fantasy, science fiction, etc. And in fantasy, for example, we can drill down to past, contemporary, future, alternate history, our world, etc. You can drill down further to get to smaller niches. But is there a point where you’ve limited the potential growth of your prospective brand by drilling down too far? Let’s take an imaginary scenario: You’re interested in promoting a natural juice drink that is good … Continue reading How To Find Niche Markets For Your Online Marketing-1762