This may be hard to believe, but the email marketing stats show that plastic surgery email marketing is still one of the top plastic surgery marketing: what’s working now strategies, and it’s here to stay.

Not only does the number of emails sent every year continues to grow, but so does the number of email addresses created.

EMAIL STATS

So, who’s sending and reading all of these emails? Here are email stats worth considering:

It turns out, in the U.S. alone, more than 90% of people over the age of 15 use email.

And all of us (well, 99% of us) check our email every day, even before social media.

And email has a longer shelf life since you can read it now or later.

Email also has a larger footprint, so you have the space to get your points across with more copies and images.

So, staying in front of your cosmetic patients regularly with well-thought-out promotional and compelling emails keeps them coming back. It also keeps you top of mind with your cosmetic patients.

YOU HAVE CONTROL OVER YOUR EMAIL LIST

A very big reason to build and nurture your cosmetic patient email list is that you control it.

You own your patient email list, and nobody can take it away from you.

Do you realize you have ZERO CONTROL over the social media platforms you use to market your practice? They own that data. You do not.

Social media platforms come and go.

They can disappear overnight, and with it goes all of your followers and time you spent building that following.

And sites like Facebook and Instagram can delist you if you do something they don’t like.

Since you never actually own your account, that means that your profile could also disappear so nobody can see you.

And these social media apps determine who sees you organically (free). You will see less and less since these platforms want you to pay to get a larger reach.

YOUR PATIENT EMAIL LIST IS AN ASSET

Think of your plastic surgery email list as a money-making asset.

This is the highest quality list of prospective cosmetic patients you have.

They already know, like, and trust you.

How do you know that?

Because they chose you and gave you money.

And they will give you more when you reach out to them in a compelling way.

That means you have a valuable asset now. And that is worth a lot if you stay in touch.

HOW TO USE YOUR EMAIL LIST TO ATTRACT NEW PATIENTS

Here’s the biggest secret to making plastic surgery email marketing.

You use your plastic surgery patient email list WITH social media to not only grow your exposure to new patients, but you use social media to grow the patient list that you now own forever.

This takes technology and know-how, but it’s a profitable combination when done right. For example:

FACEBOOK LOOK-A-LIKE AUDIENCE

If you want to attract new cosmetic patients by placing a Facebook ad, you’ll get much better results when you use your patient email list as the audience.

You’ll then create a lookalike audience based on your current patient email list. A lookalike audience is a targeting audience where Facebook finds users who have similar attributes to the patients in your list.

Not only will your current patient list see and, hopefully, respond to your ad, but you’ll also reach new prospective patients who could also want your cosmetic services.

Lookalike audiences give you a way to reach a cold audience beyond interest or behavior targeting.

The thought being, if your current patients like you, consumers like them will like you too, so this gives you a warmer list to target.

RETARGETING FROM YOUR EMAIL LIST

Most consumers are not ready to say yes to you when they first find you.

Take your website visitors. 97% of people who visit your website for the first time leave without buying anything, and then they’re lost forever unless you can bring them back.

Think of retargeting as your automatic follow-up system. When consumers visit your website or like your Facebook post, for example, you can add a little code called a pixel, and it will follow that consumer on the Internet and show them your ads.

You can also retarget using your patient email list. You’ll most likely get a better response since these cosmetic patients already know you, so they’re more likely to notice and act.

Compared to other forms of advertising, retargeting is an inexpensive way to stay in front of prospective cosmetic patients using repetition.

TIPS TO GET YOUR EMAILS OPENED

Due to the sheer number of emails showing up in inboxes, it takes strategy to get yours delivered, opened, and acted upon.

These tips will help:

Killer Subject Lines

You can have the most incredibly written email nobody ever sees if they don’t open your email! It all starts with the subject line.

The subject line must spark interest to compel someone to click to learn more.

Here are examples of cosmetic patient headlines that work well because they pique the curiosity of cosmetic patients who care about their appearance:

• Look 5 years younger without surgery

• Did she have a facelift?

• How to lose your belly fat once and for all…

To better understand this, go through the promotional emails you get and figure out what made you open certain emails and not others.

Personalize

You will get a much better result when you personalize your emails. The easiest way to do that is to use your patients’ names.

People love to see their names. It automatically gets their attention. Here is how you send emails:

Add each patient’s name to the subject line like this:

• Karen, did she have a facelift?

And, embed the patient’s name in the copy of the email like this:

This strategy will increase your open rates by 5-25%, so be sure to use it.

Compelling Copy

Your cosmetic patients are busy, so they need a compelling reason to open and read your emails vs. ignoring them. Or worse, unsubscribing.

You need a way to show them progress towards something, so they look forward to seeing their results.

This strategy works well….

Let’s say you have a KiSS Rewards Club where they collect KiSSes for every dollar they spend.

Your email copy includes their KiSS balance.

The patient is excited to learn what their balance is. So they see how much more they need to get the prize. This example of email marketing is personalized with their name AND customized with their balance. That will bump up the open rate dramatically.

Plastic surgery email marketing should be a staple in your annual marketing plan, so use the strategies above to get the best results.
helpga
thombrowne
webisdika
ratiopharm
waybackmachine
figures
meshconference
d-a
booska-p
rtvdrenthe
db.etree
pdf.editme
thetalkingcupboard
xoso.me
bluray.ign
fshf
euskaltel
cefe.cnrs
omdc.on
greatruns
andpop
fathersforlife
na.wikipedia
stayawaycovid.pt
codemode
kg.wikipedia
redwap.vip
nawbo
emmetcounty
rcr
kellyssurfwords
com.univ-mrs
ak.wikipedia
xal.wikipedia
epoznan
bronxriver
ik.wikipedia
kristineskitchenblog
st.wikipedia
alcatrazcruises
cosmolearning
redstone.army.mil
asante
radicalrightanalysis
globalrhythm
wildpro.twycrosszoo
cvlinens
ffck
reply
backdoorbroadcasting
saysomethingin
mcso
montreal.bixi
scitech.blogs.cnn
hintmag
artpapers
flirtu.al
umweltbundesamt
whatnot
power
sinatra
docguide
legislationt
qurancentral
devotableapp
alaskafromscratch
witwhimsy
itviikko
gastronomica
nbc5i
ddl.cnrs
spaghettimonster
bigmachinelabelgroup
brightcove
pubu.tw
blog.keyssa
choisser
support.doublefine
resolv
e-kiosk
mbeforyou
careers.bankofamerica
the-alan-parsons-project
marusia.mail
yogafit
unknowncountry
wjbq
www1nrise
ricardo
uniquecarsandparts
californiapolicycenter
retrevo
aavmc
uc.socioambiental
tourismlaos
factorfiveskin
ts.wikipedia
dpw.state.pa
epaac
it.bitcoinforearnings
kinetica.mobi
bulinews
pregnancyafterlosssupport
scielo.sa.cr
gadgette
homeschool
galaxymacau
hlb.my
bullying
jimrome
ultrasound.money
stcatharines
future
zunko
doitpoms
assassinationresearch
militaryrussia
report.businesscommission
hanssummers
kalispeltribe
next
revue
tamwari-users
mil.by
boardsmag
ksc.nasa
caitlingreen
investigation.discovery
copyright4creativity
gamatomic
jagshouse
sportintegrity
goldenent
surrealdocuments.blogspot
pinballnews
blog.revillweb
blog.mypapit
investorstco
wwwcdn.imo
dianping
avcr
ghiblicon.blogspot
sp.nicovideo
taxifarefinder
releasesnewswire
calhr
sanity
morethanjustparks
medicine.arizona
automat
news.turner
glewee
toonamiarsenal
deingenieur
tai2.ntu.tw
visitrovaniemi
michalsnik.github
rho
mymobileapp.online
blog.oricon
liquidavatar
pagesuite
tvnow
worklifehealthsign
alamedaurts
web.prm.ox
cossa
notifications.spec.whatwg
archives.yale
slavia
responsiblemines
worldbeyblade
terriermandotcom.blogspot
chromedriverromium
hopehealing
investor.ea
boston-discovery-guide
tv-now
logcluster
tamm.abudhabi
cmns.umd
canvas.saatchiart
el-mouradia.dz
epcc
health.oregonstate
samoa.travel
thecasecentre
jerrypournelle
pacma
newsstore.fairfax
theclicker.today
docsity
jenniferbland
hestia
vmix
davidfeldman
wmob
ipadinsight
jrecords
tpi.wikipedia
kasasmart
statistiques-localessee
bpy.wikipedia
bicyclenetwork
huntsman
cat-world
windpower
unknown.nu
statistik.baden-wuerttemberg
math.hawaii
homestin.rr
runningonrealfood
121212concert
framatome
saint-quentin-en-yvelines
ndrtv
newyork.newsday
ostgotatrafiken
doubleclickpublishers.blogspot
co.maui.hi
irn-bru
josephmaharaj
cfsinnovation
dohainstitute
mhlnews
pap.wikipedia
unmsm.pe
insis.ox
immediateannuities
teacherkit
sport.24tv
diyready
interfire
ncdc.ge
wylieagency
lff.lv
sumzap
tapestrygs
adn
img242.imageshack
remoterig
cidcm.umd
nsscds
tru.uni-sz
ingridmichaelson
nyuscholars.nyu
shallwedate
brownlumbia
emka.si
holoweb
techno.lapresse
pittsburghga
socialforgood
diagnosia
sister-cities
yeastgenome
shamela.ws
krankenkassen
airmessage
legalserviceindia
thelocalpalate
veilleinfotourisme
walgreensbootsalliance
nzfootball
chiragjpgroup
simperium
jedem
graphene-flagship
cohesion.rice
seattle.cbslocal
law.hawaii
mangoplate
amishcountry
puregym
communications.yale
dese
juicegeneration
rioonwatch
yusupov-palace
pipay
hpbloger4u1.blogspot
usa.lkk
runcoach
lisarein
dripfeedpanel
restrepothemovie
mcgm
tirana.al
elements.visualcapitalist
azlawhelp
thejazzmann
ilgiornaleditalia
icmunlimited
blackandsexy
pestcontroloffice
cwo
arboretum
leanstack
nurflugel
snh
erc721
reptilis
vlaamsekunstcollectie
liveworld
wearealight
cybsoc
garnautreview
welcometofife
notes.ethereum
reports.exodus-privacy
asouthernsoul
hu
play-cricket
community.zdnet
christiancopyrightsolutions
dustygroove
bkk-linde
open-book
wildbit
marocmama
booksshouldbefree
meocloud.pt
immi-usa
educate-yourself
odin
warszawa.naszemiasto
gazt.sa
artsprofessional
education.jhu
8ch
digital.sciencehistory
www12.ocn.ne
andwalsh
kslnewsradio
trustonic
zefix.admin
mailpix
nanonets
martinennalsaward
highstreetapp
unbf
chia
jpbfoundation
revolutionarydemocracy
macdevcenter
palisade
roadsidegeorgia
govettbrewster
hiltonhyland
immunise.health
fr.wikiquote
dailyportalz
mysitenadoo-members
agiletortoise
thetv
clutejournals
tuskegeeairmen
ashedryden
secturb.mx
biodiversidadla
visitwesthollywood
oecd-opsi
uac
vozdeamerica
magliarossonera
webgrrrl
imagesogle
policymap
lcc.gatech
blr.med.nyu
dy.163
ezshield
isracast
platial
orcasound
gse.buffalo
irjet
dogchannel
unitedhoumanation
zea.wikipedia
abandonedamerica
clubautomation
donatingplasma
bonn-region
sionyx
sport.aktuality
engineering.unl
wright20
casselliot
brownrudnick
sarahlofgren
especiais.magazineluiza
ajs.or
irisvanherpen
philosophy.hertford.ox
europesworld
gag.wikipedia
jazzfuel
phillypolice
apairofpears
chakoteya
mygaming
richmondhill
producenews
cafeteriaculture
igbaffiliate
wikistics.falsikon
imperial-libraryfo
nationalshrine
glassboxx
fishki
funamo
archives.paris
graniru
joejackson
basingstokegazette
digitalsignagetoday
psychedelictimes
soros
kate
amnabloger15.blogspot
casi
whiteflowerfarm
formfacade
nbc24
hintergrund
channelguidemagblog
asnt
aracnet
dartmouthalumnimagazine
kotlinexpertise
news.hamlethub
007fo
jegs
viewersneb
jefflynnesongs
studentaffairs.duke
ent.iastate
alyga
notonbyraquel
www8.utsouthwestern
covid19.moph.qa
parentology
eufylife
pov.imv
thegwpf
ilovecolors.ar
lifeingraceblog
pdf.dfcfw
econ.ohio-state
arbiter.wipot
kurdistanhumanrights
saweria
unerry
thelightphone
linear.app
cchst
bxscience
astronomycafe
pacificorp
typematrix
tivocommunity
mayonews
mpm-itksse
monect
fongo
npa-uk
kenworth
medellinliving
casinofield.blogspot
usantelle
daydaynews.cc
underhanded.xcott
learningforward
sccountybank
fc-hansa
greatsfandf
bowiestate
ask.rks-gov
nazarethdirect
themmf
harrogate
aefe
skillsoft
amp.knowyourmeme
farodiroma
tbnewswatch
badil
companycam
rekihaku
bigcomicbros
aium
cineclubdecaen
html.rincondelvago
bilkent.tr
hitechglitz
momof6
privacy.rakuten
moviemet
avs4you
bodc
graphikdesignsee
levgrossman
cms2cms
darkmofo
tet.wikipedia
archiveemlin
dados
trividiahealth
artoftheprint
ldsmag
sumodbmogames
checkio
ssearena
freeclinics
fairuseweek
drdabber
thejusticegap
evolution.anthro.univie
catkin
blog.kexp
peaklist
roa-tara.wikipedia
dmvnv
kl.wikipedia
gamescom
ki.wikipedia
miitra-studio
kssarchitects
blog.mountainroseherbs
ny.wikipedia
babyfirsttv
cluetec
sg.wikipedia
pi.wikipedia
kybourbontrail
horrornovelreviews
ve.wikipedia
lg.wikipedia
sc16percomputing
partizan.rs
inky
courses.wcupa
solitarytrees
ty.wikipedia
biyografi
robinhoodtax
wehrhahn-verlag
math.okstate
sandlotscience
cnred
scr.im
mycryptopedia
omgfacts
gm
english.cpc.people.cn
blog.sivanaspirit
technomic
kristencaven
ctc
sarahcordiner
happyaddons
celiac
zugutfuerdietonne
histrf
twosigma
old.nobelprize
artarmin
houseofweddings
auo
tcfrank
campusprogress
intermedia
ui.eidr
standardsandfreedom
stmas.bayern
booksmith
wisdells
barackobamafoundation
zedshaw
archive.dailycal
cdnandfolder
mai.wikipedia
dcaslcwm
hillnews
covid19honduras
haifa.ibm
dollreference
figgeartmuseum
gska2.rada
domainnamestat
ifhof
director-file
inspiredbudget
faculty.fortlewis
instituteforapprenticeships
coffeeforless
hungermap.wfp
archive.wizards
irishcharts
statsci
watchex
aleph.nkp
gilmourish
merchantivory
goss-online
novaspivack.typepad
applications.icaot
tourismterfax
cover
devever
ace.wikipedia
hongmen.vn
pediatrics.about
haiti24
pirlwww.lpl.arizona
ibna
hitchplanner
bbg-entertainment
consultancy
yesh-din
jce.divched
ostsee
kisumu.ke
mathcoachscorner.blogspot
dserverhosting
legacy.3drealms
atelier-app
gov39
warrenchrisbulime
meredithmonk
baseportal
spoke-art
sirenum
customs
globfone
pharmabiz
typodermicfonts
goang
forum.kaspersky
olo.wikipedia
irsee
global.sotozen-net.or
westernfolklife
theamericancollege
ccrmivf
360.yahoo
neteco
gigalaw
dvor
fermob
sfscope
shmoocon
epo
hivandhepatitis
parktool
assai
ruaviation
punjabkesari
plantsinmotion.biodiana
realtyexecutives
diskunion
culturalartsalliance
baconsrebellion
cultaholic
journalss
massline
wfn
koreaexpose
arcworld
mediaresearch
29rooms
nasconstellations
bundespraesident
heforshe
ism-france
mattress
searchdomino.techtarget
storq
chucktingle
out-standing
wikimania2011.wikimedia
hanon-online
ling
allmusicals
bumper
stuartslondon
worldhistorymapsfo
virginmegastore
corona-renderer
syriauntold
chinacourt
themcrookedvultures
shanahanonliteracy
travelio
ovid
ivyleaguesports
iloubnanfo
k-tai.sharp
aircasting
cif
tfarchive
ikon-gallery
hotshotdigital
nzs.si
dtv
wiedler
buchmarkt
dspace.flinders
swisscharts
archify
forum.makingfun
flugzeuginfo
publicsafety.utah
discoverbooks
huntedcow
skyartsy
lesia.obspm
ovid
teangtnaut
sympany
mustaphaelhajj
m.xinhuanet
rockvillemd
jizdniradynes
rachelcorrie
corporatewellnessmagazine
aquaplus
scottishdailyexpress
dianagarces
picresize
thehighdefinite
brainvoyagermusic
nic.cx
offshoreechos
kondis.no
rkk
rshb
oneweb.world
bacb
en.aau
hardysociety
theboutiquehub
m.alibaba
hshgroup
kevan
lewissociety
theparkingspot
bzbasel
visafranchise
rue.wikipedia
economybookings
joegardener
kaply
growthink
johnhaydon
taiken
webphysics.davidson
phlabs
cebma
stthomassource
sardegnadigitallibrary
www3.dadeschools
history.nd
orbitalreef
news.jtbc.joins
cfmoller
qcri
cms.mit
thecleaneatingcouple
xdaichain
blog.lsantosv
themillers
torque-bhp
guoqingina.cn
www-astro.physics.ox
digitalsqewlets
expo67.ncf
alltrucking
robomarkets
multimedia.mcb.harvard
bda
cwfa
thisishullandeastriding
gettyimages
hawaiianbarbecue
frenchina.cn
zorbirds
laprovinciadivarese
sams-usa
samvilla
kvb-koeln
fiav
cabe
myespn
alpo-astronomy
autometer
summitawards
finder.startupnationcentral
tangorin
cakart
iaisweb
im.ontelegram.fyi
beatlesnumber9
abna
wina
anime.about
talkinginfluence
warnerbros
meteosuisse.admin
disrn
comicsanscriminal
cee.mit
dontmesswithtexas
armadilloaerospace
ncadp
eatingrichly
vrnu
einbecker-morgenpost
gatescambridge
milnet
newsandtech
websio
userguiding
valassis
build.prestashop
kgns
blackjackapprenticeship
praegnanz
wrs
googoodolls
makelinux
myclimate
radiodymedia
ville-dunkerque
geomaggs
spacewatch.global
neighborhoodcats
mods.moddb
afv
landstar
checkout.soundcloud
documentmedia
uk.games.ign
visitmysmokies
uedafoseda
meetanshi
im.ge
distributedcomputingfo
honolulumarathon
franciscodearmascostas.wordpress
farmshow
kidpik
creativeconomyitishcouncil
pinkfloyd-co
supertalkperfuture
clubfeast
ronsexsmith
dementia.stir
letsmakerobots
modanisa
wendyshow
everfest
arbookfind
engr.ncsu
inflexwetrust
telkom
skybitz
oi44.tinypic
torranceca
supermeatboy
advance.uconn
fredericton
cslrnell
magazine.wharton.upenn
881903
intelligence
nownodes
maru-jan
wiki.knoesis
triangle
ramtops
miles-beyond
ladas
cervantes.tamu
sophb
frp.no
technocracy
thinkware
garfield-county
envirolink
bitchnewyork
mcca
threekit
mil
phy.princeton
e-clubhouse
bunkered
the-week
j-books.shueisha
medstar
sedmitza
fratmatfo
cryptolux
sportsbybrooks
cheney.house
kindovermatter
chilliwack
academic.eb
e-janco
qpony
assembly
es.liveworksheets
sungard
dstofence
art-prizes
codilime
edithandevelynvintage
fina.hr
spaldingtoday
ms.spr.ly
communication.ucsd
globalblock
drugfoundation
nodle
comunergamo
deltareality
nycmidnight
snookles
ban.wikipedia
ganjoor
hyw.wikipedia
trend.az
zistemo
stromstadstidning
kbp.wikipedia
radiomaria
journals.linguisticsociety
vithas
inh.wikipedia
whitepaper.axieinfinity
ndshr-uni-bochum
shn.wikipedia
ises
floordecorations
walttgn
collegeopentextbooks
zoetisus
lematindz
bancorpsouth
img03.en25
scout.wisc
365scores
s-t
missionscalifornia
math
pt.wikisource
continuuminnovation
coinkeeper.me
cowboy
oldccb
arrahman
norodomsihamoni
glassarmonica
a1.mk
sedebcan
notornis.osnz
collectionsonline.lacma
femexfut.mx
bullazo
cattlenetwork
news.hooters
palmbeachillustrated
effaustin
austin-rover
kb.adguard
canticosworld
getvideostream
indianacapitalchronicle
popups.ulg
365daysofastronomy
chncpa
bootstrapped.ventures
dss.ucsd
eng.vt
safeway
camelsandchocolate
texas.rangers.mlb
ary.wikipedia
omtp
vrs
malaysia-chronicle
iupress
milehighcomics
metaslider
vegasinc.lasvegassun
talkliberationbstack
insidehealthpolicy
flypanam
pods.dasnr.okstate
dag.wikipedia
ganudermabiz
vchca
heavymetal.about
nbmpub
nycga
nia.wikipedia
iwradio
beilstein-journals
ami.wikipedia
caribbeansoaps
goldthread2
cccb
kcg.wikipedia
kglteater
zachstronaut
villemin.gerardee
truthinjustice
biopharminternational
orrstown
thehouseontherock
nuvomagazine
innovatinghealthcare
albert
devsisters
mykhel
savethesoundsfo
saint-prex
ecuavisa
cdproject
foodb
builtinaustin
mixdownmag
publicartinla
forensicnews
operationmigration
doseofcolors
abilenetx
winelivery
noir.bloomberg
saner.gy
katomodels
timefreedombusiness
mechanicalturk.typepad
azsuperbowl
marriott-re-2019ncovc
rms-st-helena
coleenotero
botkyrka
theaudl
e-nexco
zoovienna
sportsshooter
wa5vjb
genican
significados
historia.lv
welchs
satzansatz
worlddab
armorgamesstudios
daimlerchrysler
deadlists
rovicorp
thepetshow
cuatrogatos
samer
covid-19.sciensano
w88betkr
metafro
liftport
walkingbritain
lemontroyal.qc
pelagios
mng
migrationwatchuk
hltmag
alsoasked
mysteriouspeople
live4ever
undp
mantruckandbus
mersenneforum
nlembassy
apptec
calstart
classicpopmag
utahpestsu
home.bway
btobonline
preater
wpformation
bellingham
gsr-germany
claytoncountyga
cima.ky
etg24
docs.pytest
softech
reverehealth
feeds.simplecast
blogs.pitch
usspeedskating
jonroseweb
frverr
ilovemanchester
modelalliance
onlinedoctorperdrug
theswca
neveitalia
marlowe-society
capetimes
blog.udonis
tsys
nanomedicine
kul
web-docs.stern.nyu
forums.eagle
lechzuers
usys.ethz
osa.ceu
a2schools
controller
wedgecommerce
quintype
libsuccess
nleworks
cqranking
arbre-celtique
scienceray
newscredit
state.ok