Everyone has become used to talking about cookies and how managing compliance is crucial for anyone involved in marketing – particularly at the consumer level. For us in the marketing industry, we’re also acutely aware that the days for third party cookies are numbered – or over entirely for some.
For any marketer promoting via mobile channels, the move to first party cookies has been a given following Apple’s ITP launch in 2017. Any web traffic via Safari, which now accounts for 19.1% worldwide (May 2022) will not be tracking any third party cookies, so you will need to check that your advertisers are using first party cookies as a default.
Most networks have issued guidance on cookie and privacy compliance for publishers especially since the onset of the GDPR in 2018. There are now also a plethora of consent management tools out there with often conflicting messaging. So for some publishers we’ve spoken to, it leaves them unsure of what they actually need to put in place.
Consent Management Platforms
Most advertiser websites will now present a new user with a cookie consent choice, often before the page content is visible. This is sometimes home-grown tech though increasingly provided by companies like OneTrust, Tealium and others. Most of course are targeting users in the higher volume retail sites, as their pricing is based on user volume.
For an affiliate website, the costs may seem to be onerous – taking $$ away from your bottom line. It doesn’t have to be too costly and smaller sites even qualify for the free entry level.
So shop about and find the best solution for your own website. For WordPress sites there are plenty of simple plugins available – just check out the marketplace – and of course other web tools and platforms provide similar plugins.
Taking all this on board should get you a fair way towards ensuring that your own affiliate business is properly compliant. So here’s a checklist to help:
Seven key points that any affiliate needs to put in place:
1 -Assess the impact of GDPR, PECR and CCPA on their websites and business;
Check whether compliance will mean changing user flows
Understand any commercial changes needed
Ensure your main networks and advertisers are using first party tracking cookies
2- Ensure transparency for website visitors – including, of course, affiliate disclosure;
Ensure messaging about cookies and affiliate commission disclosure is clear and unambiguous
3- Ensure any personal user data is securely stored where strictly necessary and processes documented;
Ensure you have written documentation on your data policy
Use 2FA access where possible
4- Upgrade privacy policies and include a cookie consent capture;
Check your cookie consent complies with local and global regulations
Privacy policy templates are readily available to base yours on if you’ve not got one already – it makes your site appear more trustworthy and it’s good for website SEO
5- Anonymize user data where practical;
Cashback or membership websites of course need to store user data. Where data is securely stored, make sure any other reporting tools anonymize user IDs to stay compliant
6- Keep up to date via affiliate networks’ latest information;
Subscribe to your affiliate networks GDPR page or portal – and to their newsletters
7- Assess the advertisers being promoted to ensure that their CMPs are compliant and don’t interfere with affiliate tracking
As advertisers are still in process of implementing their own CMPs and changing their policies, stay aware of changes in EPCs and conversions
Ensure the advertisers you promote comply with web users in your target market
Keeping all this front of mind will ensure that your own websites and the advertisers your sites are promoting remain compliant with privacy legislation.
Keeping up with Tracking
The story doesn’t end there of course, most ecommerce websites are complex entities with a lot of technologies involved. Many also undergo continual changes along with inventory; even website structures change as new ranges appear.
Making sure the affiliate tracking works is of course important, but it’s worth bearing in mind that other technologies and channels may well take precedence in the tech dev queue. Anything product or revenue related will get first call – followed by PPC and GA changes as there are $$ implications if they don’t work. Affiliate is usually down the queue, as any hard pressed network account manager will tell you, so publishers need to be aware of this.
Keeping on top of that is crucial and a regular check on EPCs and conversions is usually a barometer to any changes.
Tracking the Tracking
The Moonpull platform is uniquely configured to give affiliates analysis in granular detail. The outputs also provide a comprehensive picture to pass through to an advertiser, which helps them implement a fix more quickly and ensure that tracking is not compromised and the advertiser / publisher partnership damaged.
Moonpull puts the tools in the hands of affiliates to understand this and let the networks and advertisers know how to fix it. It is also a step towards reclaiming the commission erosion and adding 5% extra revenue to everyone’s bottom line.
acore
news.gtp
lanekenworthy
dfrws
sandboxx
www3.ntu
math.uni-bielefeld
bmva
mobialia
crono.app
iswresearch
healthyceleb
forums.guru3d
bushnell
depressioncomix
cddep
catalogo.bne
eventbrite
design-systemrvice
quimbys
elections.virginia
doctrine-project
edb
myshadow
zxing.appspot
aaschool
foodingredientsfirst
parentmap
cucumber
marketresearchtelecast
flossk
realhomes
canoo
referralsaasquatch
cats.about
uttyler
ecs.umass
ypo
indigenousfoundations.arts.ubc
jashkenas.github
allennlp
passit
sift
getsol
fooyoh
metro.news
pubpages.unh
vectaury
gov.me
panmacmillan
longwood
findglocal
almostmakesperfect
www2.gmu
buddhism.lib.ntu.tw
rcn
gainesvilletimes
diabetologia-journal
monde-diplomatique
rep.repubblica
indexmagazine
sism.nih
archive.aweber
arpeely
norwichbulletin
tpg
therecoveryvillage
curetoday
pelephone
codeplay
alphadictionary
bluevine
targetprocess
acha
mfi.apple
investor.regeneron
ritasice
visionmakermedia
dailyorange
alp
wapppitol.tn
cis.rit
perpetualkid
artlex
pinside
cs.unb
wiki.scribus
aae
cupshe
dl.fedoraproject
slimvn
fsfeurope
hamburger-kunsthalle
fitzpatrick.house
belfius
jupyterlab.readthedocs
publicradiotulsa
belgianrail
thesimsresource
twitvid
skytopia
help.flickr
urbanrail
punklabs
unclaimed
telecompetitor
thechemicalengineer
semanticsarchive
botnik
bvv
ruc.cn
somo
tenders.nsw
opendataphilly
go.recordedfuture
kk.rks-gov
wiki.lyrasis
lovefromtheoven
usfigureskating
chandrakantha
dmachoice
lackawannacounty
enveurope.springeropen
forum.palemoon
houstonnovationmap
trilux
globosatplay.globo
ub.uni-leipzig
todaysdietitian
archive.triblive
dollarsprout
office.live
everydayshouldbesaturday
buddhistdoor
crhoy
metal-rules
fondation-patrimoine
extensionworkshop
musicspeedchanger
ropeofsilicon
sramanamitra
review42
nokey
tash-had
ccri
ncdcr
dlrcoco
pulsetoday
lovemaegan
hpiers.obspm
api.viglink
adrindia
kathyreichs
thesource.metro
journalofdigitalhumanities
utahvalley
academicminute
storets
signbsl
storeslu
runway.blogs.nytimes
humandignitytrust
rael
advocatehealth
spacejam
cpi.transparency
yourlisten
youthtoday
functionx
kymkemp
kat.cr
chinatravel
naacpimageawards
armeniapedia
ochaonline.un
northernminer
wirelessweek
tribute
naspghan
barbaraherold
puydufou
advancementproject
mathaba
quotefancy
ukdeed
doc.sagemath
littlefeat
heraldandnews
firstnations
guha
uquebec
peaceloveandlowcarb
assets.wwf
dba-oracle
expo
ovguide
improv
dziennikustaw
bibleinterp
12orbits
math.hws
cellmapper
puffco
bluebillywig
suzannecollinsbooks
screenjunkies
leg.state.or
s3-eu-west-2.amazonaws
earthshotprize
lancetcountdown
bijutsutecho
cisrnell
gitple
boconcept
wasmer
chocolatechocolateandmore
hitchwiki
firstgroup
psychlberta
cyc
en.tripadvisor.hk
fuelrewards
viewmorepics.myspace
flow
livexlive
americanmeadows
weezer
livingnewdeal
buildchange
ps3.ign
wildml
readersupportednews
naspa
talkers
ropesgray
m.barnesandnoble
the-orbit
modulargrid
freewestpapua
blog.tensorflow
briangrinstead
reallusion
farmingfirst
khtt
linkeddatabook
lra.le
dpdk
docs.fdrlibrary.marist
bioware
pundix
europeanleadershipnetwork
danskebank
oldfilm
dignitas
sportsscientists
calshakes
orangetheoryfitness
jfcnaples.natot
hemingwayhome
fedilab.app
radiology.rsna
mgronline
ibidemgroup
creativetime
minneapolisparks
elaph
as.vanderbilt
funkyjunkinteriors
moritzlaw.osu
romneynate
omegawiki
welcometonightvale
colopl
sgb
osec.doc
ceasefiremagazine
isc.hbs
lvdmaaten.github
dragonmount
iyfnet
tvguidelines
wealthbox
genderedinnovations.stanford
ci.apache
knkx
discpersonalitytesting
spoonity
apra
abetterinternet
blog.ecosia
pwc
openprinting.github
papercall
tweakpc
vivocha
thatgrapejuice
ftchinese
elegislation.hk
h30499.www3.hp
medialifemagazine
umterps
filmsound
elviajero.elpais
artandpopularculture
purple
newsbytesapp
newline
journeytoforever
coronavirus
wattsupwiththatles.wordpress
cic.nyu
lalanguefrancaise
beaches
firjan
heritage.stsci
computerworld
whereseric
sp.lyellcollection
perlover
quagga
ntvmsnbc
pandasthumb
middletownpress
outcomes4me
annapurnainteractive
ball
lifegate
en.muddyboots
tsnn
aperiodical
etcher
hea-www.harvard
mygs
blog.yahoo
wpfr
burpee
worldpokertour
pravdareport
mississauga
www2.parl.gc
vetmed.ufl
toraland
campusce
momspark
leoweekly
unglobalpulse
wiscon
first-nature
ipevo
bibliodyssey.blogspot
adtile.me
ad-lib
ctj
perturbacoes.pt
acolorstory
hinduismtoday
bykea
soylentnews
desaulnier.house
bucsnation
taltech.ee
cellular-news
lookatme
hybrid
adoptivefamilies
bsc-eoc
transit.app
ban
kyuden
egov.cityofchicago
groundup
gilbertbaker
flos
mmm-online
mobilewalla
atypi
equaldex
ukrinform
itc
community.today
bio.davidson
jamesvictore
torontopolice.on
bosb
covers.openlibrary
deathpenaltyworldwide
vikalpsangam
torres.house
mapio
critical-theory
ilfordphoto
livinglocurto
mobilepay
thegardengrazer
london-luton
ajot
welcome.to
kingofapp
cita.utoronto
rananjayexports
asambleanacionalb.ec
sharekhan
sports.nbcsports
cogcc.state
endless
group-media.mercedes-benz
avalanche.state
goodguide
sixtyminutes.ninemsn
mediado
knhs
p.twimg
everquote
kurir.rs
ohmynews
linux-mag
media0.giphy
italiaatavola
funtoo
postregister
barclayagency
futureofmusic
elcomsoft
nationalgallery
bharat-rakshak
news.nus
digitaldaily.allthingsd
craftingintherain
zone41
jazzcorner
wnconf
skyscript
e-conomic
news.wbfo
wi-fiplanet
nysl.nysed
csee.wvu
heatworld
uncp
whattowatch
letribunaldunet
myenergi
blendswap
faculty.ksu.sa
piletilevi.ee
debevoise
dailyitem
pdsoros
mapsogle.sb
vm
snes9x
citynews1130
cambodiatribunal
iaspub.epa
lovetaza
schirn
fastlane.dot
recipezaar
rarecancers
lifeinitaly
sfglobe
protegewiki.stanford
image.diku
tube.switch
atari-forum
mardigrasneworleans
enterprise.arcgis
igem
solarnavigator
xonecole
mycartracks
economy-finance.ecropa
nationalcherryblossomfestival
impfdashboard
arquivo.pt
digitalstrategyconsulting
ipython.readthedocs
news.drweb
bojongourmet
indielondon
nextbillion
raptureready
ajinomoto
achp
inkedin
genesdev.cshlp
armedforcesjournal
enterpriseai.news
ismanga
fairydwarves
justexperiment
satakunnankansa
snoringcat.games
ostbelgien
sleepassociation
urologyhealth
sh.wikipedia
wrtv
gvm.tw
rsca
mapsogle.ar
catalystjournal
case-research
meity
dtdm.nih
ammori
wowwiki
repository.up
news.prudential
ecolabelindex
kingsofleon
elections.state.ri
cu
poconoraceway
purdueexponent
ieeeghn
designcuts
docplayer
stickypassword
privacylab
spoj
environmentalintegrity
domestically-speaking
ellenforney
davemanuel
ticketingboxoffice
usaweekend
judaspriest
charleston-sc
likud
worlddominationsummit
baochinhphu.vn
blog.kaggle
cookienameddesire
theedgesearch
iliumsoft
iaoaunhofer
farsi.khamenei
deltamuseum
avatars3.githubusercontent
washington.zoom
lagazzettadelmezzogiorno
ipt-forensics
taalunieversum
libro.uca
intheknow
thefourohfive
pgdp
rebeccaskloot
jpgmonline
italameo
covid19.apple
velobike
hazlitt
imotorhead
zim-wiki
boersenblatt
unstudio
mattilsynet.no
rictornorton
orcasound
ark
isapjm
secure.donationpay
lookuppage
calottery
media.libsyn
adminm
serrv
ircv3
spex
gramota
blogoeh
labblog.uofmhealth
alise
cined
hawkee
032c
searchenginestrategies
cdeacf
smus
fairhealthconsumer
whatcomcounty
www2.standardandpoors
ouishare
i.imgflip
tokyo2020
thegavoice
whitneyhouston
mydealz
independentpublisher
aims.fao
tankerkoenig
hindunet
boarddocs
press.psprings
gaim.sourceforge
videostatic
sonlight
mtld.mobi
xuexi.cn
acozykitchen
seduo
ukpollingreport
beta.scot
inhonorofdesign
ictvonline
ebusiness-unibw
bodyguardz
virginiasports
qantasnewsroom
messenger.msn
ecu
lagaceta.ar
linxo
koreatimesus
gideons
butlins
homepagesotsweb
barna
aussiebestcasinos
oneup
www14.software.ibm
techplanet.today
aksioma
math.unipd
digibites
worldrugby
practicalfishkeeping
jenniferlopez
filmfestival
transhack
thesagenext
webinar
its.umich
visionaware
tre
orbe.mobi
bugzilla.novell
tourism.my
psych.fullerton
mtvhive
mts.by
bcentral.cl
pregnantchicken
voki
shmoo
aeclectic
spa-francorchamps
whats4eats
documentsevuesist
bspb
yesterland
macaubusiness
hudsonbooksellers
ikea.do
nestleusa
labs.oracle
memo
blog.radware
blog.macsales
share.transistor.fm
opensourceforu
rickbayless
controleng
retargeter
kbzbank
prosoccertalk.nbcsports
mysticseaport
vindy
huffingtonpost
thistle
info.privacy.schibsted
sonofthesouth
commonland
avoir-alire
phobialist
usclimatedata
signandsight
investors.spotify
medibang
thedailybanter
cntv.cn
urban1
trueslant
boards.straightdope
dorfonlaw
xumm.app
graphene-python
nutshell
ieg-ego
nrlc
crabtgers
news.st-andrews
epitaph
bja.oxfordjournals
adidas
copperhead
jets3t.s3.amazonaws
coastal
theleaflabel
fightfor15
vndoc
tupperware
modmore
darkenergysurvey
ripio
montreuil
abolitionistapproach
isoc-ny
johnspencerellis
atarimania
hermitage
portsmouth
luaforge
acdsee
oaknorth
wrecksite
takingcharge.csh.umn
derickrethans
gci
stifel
law.ubalt
mathematica-mpr
fyers
fischernate
floraprima
rhok
furtherfield
gaycenter
goodbudget
latticesemi
algs4.cs.princeton
ipsw.me
voterguide.sos
forsvaret.no
womenlobby
haensel-ams
ibirthdaycake
bakeryandsnacks
bpp
birdwatchingdaily
lbma
jumk
missionimpossible
neurologyindia
miccai
degette.house
network54
factcheckingday
openvz
projekteeddeutsche
greatclips
robjhyndman
sib.bz
neurosynth
translational-medicine
beck-onlineck
mcdonalds
canadapost-postescanada
titanicbelfast
opensourcematters
hispanicexecutive
graphdb.ontotext
paginasiete.bo
larrycuban.wordpress
womenshistory.si
ganttpro
sportscar365
nwfilmforum
mhi
compcertria
ir.tripadvisor
cydia.akemi
tinynibbles
poynder.blogspot
silhouetteschoolblog
news.arizona
hrvatski-vojnik.hr
oasis-open.github
forsal
uea
harrys
zakzak
ixwebhosting
smartsensordevices
francefootball
tep
centennialofflight
futurelibrary.no
humnet.ucla
antel.uy
entreprisesuv
georgiawildlife
asicentral
people.mpi-sws
cowin
uniweb.uottawa
chocolateplatform
physics.utah
expert
onesoil
pvs-studio
verbix
99app
sanford.duke
vonnegutlibrary
cf
lawsociety
blogblox
ibispaint
americaspledgeonclimate
degrowth
aacnnursing
childhood101
orange
digitalaccessibilitycentre
guidancesoftware
transadvocate
mvppport.microsoft
hypercritical
wisdomlib
chch
ilias
allplayer
mysimon
hurtigruten
solarreviews
bclaws
foodnavigator-asia
nowlebanon
netknights
flagspot
instituteop
lspace
jackcanfield
pdfcoffee
csntm
solidcon
nw-news
parkplanning.nps
aadl
tractorjunction
merrilledge
oldworldgardenfarms
travelalaska
about.nike
gender.stanford
mentalhealth
zapatopi
gluedtomycraftsblog
morneaushepell
humber
legacy.fordham
lotsawahouse
tastesbetterfromscratch
gallery.menalto
econjwatch
fringe81
davisi
capeandislands
emimusicpub
mongoosepublishing
campaignindia
vet.purdue
istanbulmodern
la84foundation
fondazionecariplo
fab.cba.mit
veon
charlesleifer
spindices
dankaminsky
disneyplusinformer
aprilia
accountant
bampfarkeley
himes.house
oah
indycornrows
ludocube
fr.allafrica
covidnow.moh.my
cseindia
onlinehashcrack
sport360
melty
scanverity
peazip.github
techworldat
ww2today
smithfieldfoods
eng.mil
shopmissa
gotham.ifp
onblastblog
boozmannate
bludot
connehito
atlatszo
damieng
gencon
songexploder
operaroma
youdo
limerickleader
cityoftulsa
ragnarok-origin
southwalesargus
appstf
usnetads
aleph
corporate.m3
meditech
irishfa
cochlear
hellofashionblog
tipo.tw
greeneking
polimi
espanol.cdc
tilthydrometer
workersrights
glbtqarchive
freedomforuminstitute
hosted.verticalresponse
climateandsecurity
eloratings
antweb
voilanorbert
decluttr
xapian
beeswrap
robbell
blogs.artinfo
wearetechwomen
crazyforstudy
j15h.nu
news.hankooki
religionnewsblog
touchdownwireatoday
sqlshack
wbsc
plutoji
smashingpumpkins
pcgameshardware
optavia
politics.stackexchange
search.centrum
fpcomplete
aracneeditrice
stopthewall
ips-journal
learnprolognow
zeropaid
foc
elektronikpraxis.vogel
padmasambhava
enr.nt
biovea
inspectlet
hookle
smakosh
politi
copyrightalliance
jobslando
xprogramming
neurodegenerationresearch
top10thuduc
expertflyer
sorting-algorithms
hamptonu
ae911truth
mirrors.edge.kernel
digitallibrary.amnh
iq.opengenus
chinaunicom.hk
nonprofitvote
aera
bari.repubblica
arts.uwaterloo
calvaryhanford
diss.fu-berlin
healthpolicy-watch.news
thetravelbrief
landpernicus
diadoc
londonpass
kheper
schloss-post
wanderu
gamekult
pages.awscloud
varesesarabande
aiweiwei
blogs.shu
esb
dlll
carleton
informaticsdiana
uncdf
health.nytimes
health.baltimorecity
gtl
foei
surjithctly
sc
reeftechnology
lxde
brunswickgroup
getnews
stroudnewsandjournal
logainm
openbusiness
doobybrain
freejazzblog
pages.vassar
tate-images
ubiquitypress
bragg
ssdp
otr.cypherpunks
museumrnell
musiclabromeexperiments
pythonweekly
fairtrials
windownation
gobiernosantiago.cl
abnewswire
theinspirationroom
balkanrivers
mathnet
vosizneias
archimedes-lab
reso
goveg
sociabuzz
scholarworks.gsu
popsicle
cds.climatepernicus
byui
wokinfo
sky-map
voxukraine
businessghana
en.softonic
civilprotection
news10
es5.github
inspectorgorgeous
girlgeniusonline
winc
terranova.blogs
kodugamelab
i.i
norwaypost.no
app.mobilemonkey
denverlimobus
itsyourrace
forestlawn
apfelfunk
geogratis.cgdi.gc
svobodanews
bitnation
mediaeenpeace
upande
usemod
zeltser
infotel
computable
ameliaearhart
us.oup
cboard
auction
aegeanair
mesoweb
fetchrewards
psych.wisc
journal.stuffwithstuff
natwest
eventcombo
eppc
drill.apache
csp
reactionwheel
sunysb
simdea.pt
beyondlogic
machupicchub.pe
orhanpamuk
visitalbuquerque
msnlatino.telemundo
trackerbian
esri
surl
risky.biz
au.yahoo
kcna.kp
geosci-model-dev
4en5mei
ajpendo.physiology
espndeportespn
psychology.uchicago
forum.mobilelegends
siteska
westerman.house
todbot
msuextension
aikidojournal
companieshouse
netfunny
courses.engrlinois
historycollection.jsc.nasa
thehomeschoolscientist
spidermonkeyv
tikkido
cedar.wwu
thestandard
beaverbrook
figo
cinema
www-gap.dcs.st-and
me-qr
caim
isitdownrightnow
fbref
frenchculture
infookpad
philomag
redwings.nhl
purplerow
allthingspaper
edubirdie
tnstate