The truth about new cosmetic patient leads is that there is nothing fast, easy, or cheap about them for plastic surgeons today.
While you do have many options to get noticed from your Internet efforts, new plastic surgery leads are going to cost you either time or money….or both. For example,
➢ You redesign your plastic surgery Website (again), so it’s state-of-the-art. That cost you $10K-$50K.
➢ But now you need to pay your Website folks at least $1K per month to maintain and host it.
➢ Then you add another $1K = $2K per month to continually “SEO” it so you can get found when prospective cosmetic surgery patients google terms such as “breast aug” or “facelift.”
➢ However, if it’s true, SEO is dead. You need relevant, consistent, and informative content that is valuable to your viewers and compels them to click over to your website to learn more, so you outsource your blogging and articles, and that’s another $1K – $5K per month.
➢ Social Media and videos are typically separate from content, so you add another $1K per month to outsource that,
BUT, there’s a huge drawback to all of the above efforts. It takes time to build up your credibility, exposure, and authority status for prospective plastic surgery patients to know about you. How much time? Months and years, but you’re impatient for results so….
….you skip all of that and just “Pay to Play” by throwing money at Google Adwords to run plastic surgery lead ads and hope prospective plastic surgery patients click on your ad that costs you $5-$100 PER CLICK. This route can cost you $5K – $250K per month depending on how competitive your area is and how much your competitors are willing to outbid you.
So you spend a bucket load of money to get incoming leads, and the question is……
“What happens next?”
I THINK YOU’LL BE SHOCKED AT THE STATS FOR COSMETIC PATIENT LEAD FOLLOW UP:
– 48% NEVER Follow Up
– Average First Follow Up is 72 Hours Later
– The likelihood of contacting a prospective patient decreasing 10X between 5-10 minutes
– Chances increase 900% if the prospective patient is contacted in the first 10 minutes
How crazy is it to spend a fortune on lead generation but not spend any (or enough) time on the back-end process?
How frustrating is it to throw money at plastic surgery patient lead generation that should be building your practice but you’re not sure if it’s a good investment or a waste of money and staff time?
WHY DO SO MANY PRACTICES FAIL AT COSMETIC LEAD GENERATION FOLLOW-UP?
The truth about new cosmetic patient leads is that your staff may not be following upon them. When I ask staff why they don’t follow up on plastic surgery leads, here’s what they tell me:
• Too many leads
• Don’t know what to say
• No concise plan
• Not Required
• Not organized
• Afraid of rejection
• Social Training (don’t be pushy)
• No commitment to excellence
Let me be blunt here. These excuses are costing you hundreds of thousands of dollars but you don’t see it because it’s the invisible No’s you are getting from bad management of leads.
You have got to see new cosmetic patient leads through in a systematic way, or they fall through the cracks, and you just pour more money into the top of the bucket only to have it flow out of the holes at the bottom of the bucket.
My Advice: Fix Your Leaky Bucket!
3 WAYS TO TURN YOUR PLASTIC SURGERY LEADS INTO PAYING PATIENTS
There’s a huge opportunity for those practices that follow up consistently, strategically, and professionally.
Did you know that only 3% of prospective patients searching the Internet are actually ready to move forward NOW?
That means you’ve got to be there when the patient is ready, and you stand out as the best solution FIRST – before your competitors jump into the ring. Here’s how:
#1) Call-to-Action Options
Be convenient to do business with. Patients come in all shapes, sizes, and generations. Let them communicate the way they are most comfortable communicating.
Some patients want to pick up the phone and call you, so have your phone number on EVERY page of your website;
Other patients want to text you so provide a text number;
Still, others want to email you so provide a personal email; And some prospective patients will fill out your web form but don’t ask for too much on this first encounter. Stick with the basics on your opt-in Web form:
• Name
• Cell phone
• Procedure interested in
#2) Collapse Time
The 1st to follow up has a 248% greater chance of converting that lead vs. the 2nd or 3rd who followed up.
Be in a hurry to help, so you are the first one there when patients are ready.
That means getting a practice cell phone that is manned by staff live from, let’s say, 7 am – 11 pm and an app that alerts you when someone fills out your Website form or calls your practice after these hours so you can respond first thing in the morning.
Better yet, auto-text them immediately to let them know you received their request, and you’ll get back to them first thing in the morning.
Even better, you will get back to them, but in the meantime, here’s a link to check out your YouTube videos to get to know you better, and you look forward to speaking with them first thing in the morning.
The bonding process begins the second they reach out to you, so use today’s technology to make it happen.
#3) Follow Up Scripts for Hot Leads
Does your staff know what to say when following up on incoming cosmetic patient leads that lead to booking a consult? If not, this should help….
Staff needs to “mind their mindset.”
Don’t treat this call as a “sales” call.
Treat it as a “customer service” call.
Said another way, you are NOT SELLING. You are SERVICING a prospective cosmetic surgery patient who wants to look good and feel great.
Remember, this prospective patient found you on the Internet, checked you out, and reached out to you. That’s a massive step towards a surgical procedure, so be prepared to handle it professionally.
Ask questions and listen during that initial call. For example,
“Hi, this is Sue from Dr. X’s office. I am calling you back about your recent inquiry and wanted to see how I can help you. What questions can I answer for you?”
Now listen to what they want and learn why they want it. Let them talk! The more they talk, the more you learn, and the more comfortable they get with you.
Here are other questions to help you bond with the cosmetic surgery patient caller:
– What do you want exactly?
– How long has this bothered you?
– Why do you want it NOW?
– Has anyone you know had it done? If so, what was their experience like?
– Have you done much research?
– What’s most important to you when choosing a surgeon?
Now give them a couple of dates/times they can visit with you and let them pick one.
Easy Breezy.
So, the truth about new cosmetic patient leads is that it takes work to turn them into paid procedures.
Give your patient coordinator the training they need to convert more leads.
news.fastcompany
tf
limousinebus
outofur
owin
emmylouharris
solomon-systech
happymoneysaver
sparq.stanford
phuket
feeldesain
superdeporte
annales
chronocompendium
oce.house
eveningsends
programming-hero
tromey
softpower30
stihlusa
ecosanres
applesfera
zerotackle
mymanatee
contractingbusiness
search.credoreference
restaumatic
sweetness-light
populationmatters
fincher.house
ladyironchef
themesberg
cimamps
stussy
sportcal
intramural.nimh.nih
altdevblogaday
epidem
tokyo-dome
patrickmcmullan
5minutes.rtl
assetinfinity
tv.xfinity
cgsnet
tricitynews
psychiatryonline
playok
imranontech
skimag
omr
thedaringkitchen
ficci
metro
cjfe
thepublicopinion
pref.osaka
barefootsworld
tgcom.mediaset
sumerlabs
dot.ri
ynot
softwaretestingmagazine
royal-house
enderunix
taf
vaticanobservatory
noticias24
applevacations
mpsp.mp
fixtradingcommunity
muziekweb
php-di
thecasinowizard
trapcall
hennessy
sissco
factor.niehs.nih
bitesizeish
whitbread
comnap.aq
2015.spaceappschallenge
labsrrotsearch
br.advfn
stephane.magnenat
pippinhillfarm
isa-global-dialogue
dwp.dmdc.osd.mil
kilt
innovationjournalism
magma
polynesie-francaise.prefuv
thejohnfleming.wordpress
artistshare
lionstudios.cc
velaw
magicsam
notes.envato
scimaps
egyptianchronicles.blogspot
accuranker
ccli
kuwata-lab
msmnyc
pathfinder
inail
fccincinnati
gizmoplex
soniccouture
itsalwaysautumn
maxwideman
barcelonareview
hispanicbusiness
aabgu
oncolink
mrl.snu
lothar
feedify
graphdrawing
ssbwiki
six.readthedocs
interno
yogananda-srf
instituteforsupplymanagement
ftp.hq.nasa
jaggersoft
nycdymedia
carrollcountytimes
myhixel
posco
goodr
beernews
thomascook
chemengonline
lakesuperiorstreams
peoplesb
tvnews.vanderbilt
harkinnate
planetgarth
uzhademia
waybetter
telekom.me
gardengnomesoftware
operamini
indiapost
eblnews
glasnost
shs.umsystem
cameraquest
mysteriesofcanada
chr-hansen
privacysos
events.genndi
innovativegenomics
synthfont
unipv
sportshandle
rncan.gc
mobiili
serey
sundaymail.zw
eatyourselfskinny
viivhealthcare
happiness-project
mormonthink
globalfindex.worldbank
bestegg
aifb.uni-karlsruhe
nybookeditors
blankitinerary
cluster
retrobibliothek
kartoonchannel
skane
track.adtraction
bv.fapesp
dcac
fantasygrounds
robotics.stanford
daj
climate.ki
windsor.ctvnews
sameliasmum
images.slideplayer
icr.uni
robelle
lindenwood
sel.barcda
pan-germany
buckinstitute
cems.uwe
embraercommercialaviation
jessierlewis
ohio
worksheetsdalab
unfuddle
interlinkbooks
blog.historians
ithacavoice
vehi
blog.easydns
nationaltrustcollections
sportrbc
cybersecuritydive
paturnpike
haystack
sankan.kunaicho
siptv
paparazziaccessories
chainex
pradagroup
tombraiderforums
abhisoft
womenconquerbiz
noel.strasbourg
realsociedad
iconsoffright
wyoarchives.wyo
2001rcensus
aivd
mcsrrey
roscongress
gouv.nc
cretanbeaches
ehe.osu
www1.president
compositae.landcareresearch
status.fsf
skierpage
rt-thread
nfer
msdsonline
writesonic
fcnantes
hasadna
dreptonline
pref.fukushima
codesignal
newslgate
msrgear
carnegietsinghua
neurowear
ultgate
army.togetherweserved
makingfun
nwpace.army.mil
wccm
lju-airport.si
anitalianinmykitchen
fiftyplusadvocate
pviewndlaw
poppytalk.blogspot
edinburghfestival.list
forsythco
vector
answercoalition
chapter16
fivetran
hadley
highlyscalable.wordpress
aasciences.ke
beeceptor
c4model
heykangaroo
mondlylanguages
midwestarchives
portlandmaine
arshtcenter
kite-hill
clouthub
fns-prod.azureedge
cocinadelirante
turi2
invisionpower
uksport
squarepanda
wphierarchy
geog.umd
gspauldino
demoemesgrove
blinkenlights
netizenbuzz.blogspot
tjareborg
genderfair
advertiser
skidelskyr
everything.typepad
audubonnatureinstitute
healthcare-informatics
zeczec
empiricalzeal
confinder.richmond
philosopher
vol1brooklyn
scilit
thetechieteacher
iard
gunsandammo
support.logitech
royalhistorian
correodelsur
gloria.hr
echoes
radicalmath
lootup.me
celebatheists
home.eckerd
digitalindia
forum.micropython
statuspage
livedocs.macromedia
media.ally
ifc.dpz
monaconatureencyclopedia
fountain
itatti.harvard
colonialfilm
fantasystrike
halcyonhouse
dublininquirer
lotterygoodcauses
tienda
spvggunterhaching
twistedphysics.typepad
xgboost.readthedocs
offi
denvermetrodata
zurich
cottontown
norwayheritage
nlp.perseus.tufts
dandapani
chita
mensnewsdaily
legion
data.jrc.ecropa
mintscan
danielpovey
theroasterie
snwa
eurocrime.blogspot
huji-primo.hosted.exlibrisgroup
edn.embarcadero
whtc
fbiradio
statinja.jm
fiyahlitmag
rajivshah
contenidoscarex
local8now
mrsoaroundtheworld
thecinephiliacs
nissan
back2stonewall
cdn02.nintendo-europe
ecrans.liberation
iiis.tsinghua.cn
peter.baumgartner.name
musicindie
ourfairfieldhomeandgarden
historia
911review
rhythmweb
gdnonline
rws
beingcharliekaufman
madebyevan
sidmouthherald
humantransit
dergfuerst
whodoyou
lowrisc
invygo
mhfaengland
beefusa
fanfiktion
w3.salemstate
interpunk
wisdomgeek
friendly
cfpb.github
gudrungudrun
bsi
thespace
awareparenting
crackingideas
motor
wheelchairtravel
call811
atpress.ne
businesstelegraph
workingtitlefilms
gerdbreitenbach
oaks.nvg
content.wisestep
everymothercounts
fpnrefox
kansallisbiografia
xpmethodaintext
sanyo
kairos
lascimmiapensa
sv
pref.kagawa.lg
tradebit
norightturn.blogspot
comune.lecce
ultradevs
lastrealindians
appetennisbase
media2
dspace.cvut
blogs.uwa
lugloc
museoegizio
adverlab.blogspot
booksforlittles
newmediaandmarketing
newscrypto
yanosik
thenextwomen
gmrfchildren
xmind.app
netlibrary
chivowallet
konstanz
documentation-service.arm
files.libcom
previmeteo
it.blastingnews
pragmaticmom
idea
lexiophiles
fndandmecom.wordpress
memoire-du-cyclisme
asianresearch
outsideoftheboot
web.student.tuwien
wtap
tropo
jscsfo
champaignparks
communityvexpress
current
1057thehawk
clipartdesign
ecosnance
grweb.ics.forth
pdpu
rba
fringenyc
gonoise
altair
elvispelvis
jjmccullough
neo-geo
clasyne
pages.ripco
soundstudiesblog
artofeating
awe
pococha
unclineberger
revistasm
iadas
astro.oma
m.naver
intervoiceonline
storefrontbacktalk
cshmonographs
galvestondailynews
testdriven
resources.premierleague
agwired
rew
airtahitinui-usa
biz.heraldcorp
eyetap
brattle
nocoldfeet
visa
ridermagazine
oetker
us10mpaign-archive2
wetherbyracing
organizeit
mgyb
docedge
hylang
fosterclub
zva.lv
ncirs
freetype.sourceforge
assembleat
vicepresidenciab.ve
kp.by
bake-street
flexispot
nightbot
headwaythemes
writeonwall
lacountyarts
forums.wesnoth
edr.state.fl
systemakvile
ophthalmologytimes
globalreportslumbia
ag.tennessee
gossiprocks
str
ustpaul
jdorama
thespiffycookie
chicagoshakes
thisisplymouth
leapsmag
atam.tr
comedihafest
padrinorb
bulma
parcconline
cerebras
ronfinley
wafa.ps
engage.bc
hurricanehunters
moers-festival
navicamls
gnn.gamer.tw
dpp
shadesoflight
osr507doc.sco
visitguernsey
resourcepetown
read.bookcreator
academic2.american
sattva.life
subcortex
ds-rs.si
bullionstar
brutaldeluxe
denou
dnapolicy
archives.metoperafamily
tyinternety
opera
ciac
in.nau
docs.limesurvey
lozierinstitute
georgeclinton
cdn-cw.mediatek
hannover96
fwc
mtu
southernct
sedlabanki.is
tgomagazine
flex.sourceforge
drugoffice.hk
journeywithjill
northwestgeorgianews
xplace
coopertype
oconeeschools
trailersfromhell
lists.openwrt
york
ajansspor
nayrathemes
justjared.buzznet
ugene
chelseamanning
u-paris
xojoc.pw
murrayriver
bigrentz
theselvedgeyard.wordpress
pol.moveon
internetworldg
przegladsportowy
puszcza.gnu
minuto30
ap.buffalo
trs-newl.nasa
covidtracker
noelgallagher
spong
etnolinguistica
criterioncollection.blogspot
trailslorado
frostscience
cioreview
kasurdev.blogspot
suzukiassociation
cnalam
dawnmena
andrewwk
brandstorm.loreal
symfony-reloaded
accelerationwatch
littlegreendot
probablyprogramming
celtoslavica
xpats
fh
macissues
sthelena
illinoisreportcard
maderacounty
redcap.link
old.news.yahoo
statepatrol.nebraska
drawingrestraint
macarthur.house
quiltindex
youtv
poland.travel
keurigdrpepper
riojournal
doc-research
hellogoodbyeshow
postali
waterworld
worldhighways
htmlagilitypackdeplex
citgo
falw.vu
lbda
remembertheafl
newyorkcitytheatre
edinformatics
visitczechrepublic
booklooker
freedomofform
photopin
support.ring
thejonspencerbluesexplosion
su.diva-portal
zerocash-project
seymourduncan
avalonhill.wizards
styria
ecas
franchisebusiness
lighthousehockey
latitude38
toweroffantasy-global
turkishhan
1news.az
greenfieldfestival
greenland
nparc.cisti-icist.nrc-cnrc.gc
bkz
cms.cy
telluridenews
thedreamcorps
mallgalleries
legatum.mit
mancunianmatters
transitiontowns
archive.bsbi
quanttec
mundoestranho.abril
nikolay
minidrett.nif.no
whozoo
nashaniva.by
citibank
flightclub.jalopnik
onlinenigeria
tomtommag
hoboes
beanvalidation
leptonica
goprincetontigers
rac.sagepub
supersonic
blackxperience
nps
edissb.uni-hamburg
sm.asisonline
gjenvick
mvmagazine
polarcloud
moneypeach
weblogs.macromedia
transmitsecurity
nightvalepresents
nytech
barringercrater
football365
epiphone
vesseltracker
investor.harley-davidson
xhamsterbokep.mobi
cs.le
russian-mosin-nagant
searchservervirtualization.techtarget
luth
iee
accntu.re
mysound
shoppersdrugmart
boursedirect
much
errol.oclc
gentlemonster
wiki.macromates
fcb
tug
steiermark.orf
alia-vox
mobilitaet-in-deutschland
co.mbine
saas-fee
halelrod
scp.eionetropa
tombowusa
golwg.360.cymru
danishdesignstore
lurkertech
pauseable
mystream
boxwoodclippings
desertbus
imaginecurve
goodmorningwilton
smallcultfollowing
primagames
thermoscientific
lucep
swimsuit.si
cdnbstack
cv.ee
agencymeddirectors
changingperspectivesonline
blogs.dw
uib
communityone
zeustracker.abuse
blog.simonsays
fsma
malaya.ph
libf
mainz05
scholarworks.lib.csusb
vita.mn
ifge
newhive
geffenplayhouse
herbariaants.ox
performermag
technotes.alconox
solie
nationofmakers
stat545
factorydirectcraft
usabilla
abf
wiki.tcl-lang
hikingymarkedtrails
ftaa-alca
examiner
community.fs
matthewherbert
bank5connect
m.hktdc
explore.transifex
bristol247
medicaldialogues
fortywinks
polisci.umn
beritagar
quadreal
soygrowers
mcmcomiccon
private-prague-guide
obsessedwithwrestling
books.shueisha
ponomar
corp.karadanote
dgcmagazine
ufs-online
worth1000
ettu
nationalautismassociation
eu.elpasotimes
getprintastic
yaqoot.sa
gloucestershire
donaldkaufmancolor
pemberseeserve
ukrainianmuseum
jasypt
lyber-eclat
pescanik
660citynews
fallada
lfp
955klos
folkeuniversitetet.no
ohiodnr
history
wtatour
leechild
chinatopix
climatewatch.noaa
meowni
themediagrid
assistanceleague
bento
disabilitymuseum
artsai
moe.cn
greenbusinessca
img525.imageshack
vipassana
owww.molgen.mpg
omdb
iasformatik.tu-darmstadt
blog.marketresearch
social.ford
mobilenewscwp
42fotografia
tabexternal.dshs.texas
captology.stanford
mtvema
thekneeslider
fuel
virta.global
dordrecht
newalbion
publichealthmdc
capitalstreetfx
biodiversity
user-agent-stringfo
linuxpromagazine
ipostal1
intellectualventureslab
moef.nic
entrepreneurship
sheikyermami
opennms
afroamhistory.about
ppg
shorenewsnetwork
superiorpics
weeklyworldnews
ics
greencine
schlotzskys
world-mysteries
seafair
obits.nola
yearofcolour
cip4
celtx
donhopkins
images.zeno
coolfrenchcomics
ahbes28
ought
zeldainformer
6juin1944
villaocampo
schwimmerlegal
dream
typeonegative
election.dos.state.fl
autobrennero
goodasyou
moebius
hartrao
tayloredge
glucosebuddy
wtvbam
historyfense
linuxelectrons
driverwages
filesystems
yenisafak.tr
revistagloborural.globo
turnercontemporary
wellnessrepro
team29
chaux-de-fonds
womentalkdesign
life
blogvgenius
uk.music.ign
proshares
english.fsu
edenfoods
perception.csllinois
idiomag
brotherswar
eagleooklynpubliclibrary
hartz
mdfarmbureau
afuk
efeverde
library.arizona
unex
hopkinslupus
aidindia
mindovermetal
litesprite
bulktransporter
fredericksandmae
richemont
fault-magazine
calhoun.nps
onwardapp
public-accountability
d9-wret.s3-west-2.amazonaws
digitaleditions.sheridan
wearcrescent
hollywoodtheatre
tiled
bssnews
modernwellnessguide
acluva
mindef.bn
gifthero
leadbelly
ikonet
mobileservices.texterity
meltwater
mycicero
mmm.ucar
content.hamptonroads
magnuscarlsen
mailtime
energysavers
hsm.stackexchange
allbuttonspressed
soviethistory
justeattakeaway
geog.ubc
forticlient
lagoonpark
artbeyondsight
rigidk
policyeenparty
paleorunningmomma
uspm
consumerndlaw
baanxapp
corescholar.libraries.wright
riversidesheriff
outerboxdesign
pictorial.jezebel
civilrightsdocsfo
trustverse
pricerunner
bookscouter
lakelandcc
users.iitmokritos
archive.phonetics.ucla
gfhandel
ceid.yale
dickgrune
hans.fugal
ehrenreich.blogs
archivfsec.ethz
thebangles
ultimatedallas
sig.biostrshington
big5ina.cn
bambooairways
fifteenspatulas
firefighterclosecalls
aglp
dens
moria
wholeads
microsoftgadgets
seas.gwu
corrupt-a-file
nlbif.eti.uva
ethereal
blog.sia.tech
av1611
data.schoolbook
purify-app
thetravellingtom
myhome
pixeltoys
empowernetwork
satyamag
supersolid
grooni
gameshub
academiadecine
cutroni
