{"id":5351,"date":"2022-05-19T05:23:44","date_gmt":"2022-05-19T05:23:44","guid":{"rendered":"https:\/\/wayranks.com\/?page_id=5351"},"modified":"2022-05-19T05:23:48","modified_gmt":"2022-05-19T05:23:48","slug":"are-you-practicing-meaningful-marketing-or-mindless-marketing-1560","status":"publish","type":"page","link":"https:\/\/wayranks.com\/are-you-practicing-meaningful-marketing-or-mindless-marketing-1560\/","title":{"rendered":"Are You Practicing Meaningful Marketing Or Mindless Marketing?-1560"},"content":{"rendered":"\n

“Mindless habitual behavior is the enemy of innovation.”<\/em> – Rosabeth Moss Kanter<\/p><\/blockquote>\n\n\n\n

In their book “Meaningful Marketing”, Doug Hall and Jeffrey Stamp lay out the differences between what they call ‘meaningful marketing’ and mindless marketing.<\/p>\n\n\n\n

Meaningful marketing is a data-driven, analytical and methodical approach to getting the most from your marketing efforts while minimizing cost, effort and waste and maximizing sales, efficiency and long-term repeatable effectiveness.<\/p>\n\n\n\n

Mindless marketing is that which causes you drop your prices at the whim of your customer, spend countless and unaccounted for dollars on promotions while hoping that customers respond differently to the same tired, repetitious messaging scheme.<\/p>\n\n\n\n

How do determine if you’re doing “Meaningful Marketing”<\/strong><\/p>\n\n\n\n