When it comes to finding the right marketing strategy for your retail business you may find it difficult to know where to start. So, whether you have been in the business for years, or you are still trying to find your feet with a new venture, you will need to seriously consider the marketing strategies that will be most effective for your business.
What can often make the thought of finding the right marketing campaign for your business so daunting is that there are many different types of marketing strategies for you to choose from. The right one for you mostly depends on the size of your business, and the industry you operate in, as well as what you want it to achieve. Whether you want to boost your sales or grow your customer reach, the right marketing strategy is out there waiting for you.
Here you will find 3 marketing strategies that your retail business just can’t live without, and our top tips on how to implement them.
Digital marketing
In the past few years, many retail businesses have had to reconsider their marketing strategies and increasingly divert their time and resources towards more digital forms of marketing. This is because of how much of our everyday lives are now digital.
There are two different approaches that you can take when it comes to digital marketing, but these two branches also work great together. Paid advertising is arguably one of the most well-known forms of digital marketing and refers to an online model whereby businesses pay for their advertisements to be shown to users. For this reason, paid advertising is often referred to as pay-per-click (PPC) which means that every time someone clicks on your ad you are charged a fee.
Another digital marketing strategy that any business needs is Search Engine Optimisation (SEO), which refers to the process of improving your site visibility when potential customers search online for the services or products that you provide. You may also hear this marketing strategy referred to as organic, as while it can take time and money to develop your SEO strategy, you aren’t charged every time someone clicks like a paid advertising campaign.
Search websites, such as Google will crawl through your website and assign it a value. This includes how easy to navigate your website is, but also how fresh and helpful the content you have is. If your website is deemed beneficial to the user by Google then you can expect to rank higher in the search listings. Most people click on one or more of the top few links on their Google search, the higher up your business is in a search result the more potential customers will visit your website.
Point of sale marketing
This marketing strategy is a form of marketing that most of us have experienced at some time in our lives as a consumer. Point of sale marketing refers to any efforts that are made by a business to boost sales at the moment a purchase is being made. While for some businesses their point of sale could be sitting around the table of a business meeting, or on their internet checkout page, for many businesses it largely refers to the area around their cash registers.
Many retail businesses use point of sale marketing by using signage to advertise their services or discounts, as well as strategically placing discounted items where customers queue to pay for their purchases. Point of sale marketing is so effective as it captures customer interest while they are waiting to pay and can encourage them to not only spend more via impulse purchases but also encourage them to return to your retail business again in the future.
Social media marketing
Most businesses now accept that they need a social media presence if they want to be successful in today’s economy, and this is no different for retail businesses. Therefore, if you have not yet set up a social media account for your business, then we recommend that you do that today. Potential customers often go straight to social media to find out information about shops or products, so you could be missing out on revenue by not having one. However, it isn’t enough to just have a social media account, you also need to include it in marketing strategies by keeping it active and valuable to visitors.
Our top tip when it comes to social media marketing is to remember that your social media account is a gateway to the rest of your business as it can encourage users to visit your website or even your physical store in the future.
By trying out each or a combination of the marketing strategies discussed above, you can help your business grow and develop, while also increasing potential revenue.
northernstars
epsiplus
smuckers
prostitutionresearch
developer.androidogle.cn
uae.souq
xxx.xxx.xxx.xxx
pulseradio
mvwsd
helpiewp
images.library.pitt
aftau
butcherbox
unsom.unmissions
startupsmart
www2.panasonic
public.leginfo.state.ny
capitaleconomics
onulegfrance
iranonline
thecovemovie
akg
faapafo
podcastsmanagerogle
dol
appone
conmebol
pureearth
digitalcommons.kennesaw
necolebitchie
workopolis
get.typo3
cardpointers
buscalibre.cl
liveworksheets
apexcharts
iis-db.stanford
trends.edison.tech
syriaca
sigloxxieditores.ar
research-live
americanadoptions
saifmohammad
sfpublicpress
kasparov
igs.bkg.bund
aubinpictures
sites.pitt
whoswholegal
zaful.app.link
lungcanceralliance
todamateria
olympics
airpower.af.mil
defiantdev
duluthtrading
royalfamily
covid19.homeaffairs
historyundressed
archive.sap
repository.kaust.sa
credit-agricole
portal.cca
forum.eeeuser
bill.burkecentral
thepolice
fractalforums
nadimputer
professional.mit
barbecuebible
fastviewer
thesims.ea
shoryuken
plannerbee
lutherblissett
australasianscience
maroon5
doiserbia.nb.rs
christian-schneider
leslibraires
epp
ioffe
seychelles.travel
smashcompany
ciconline
labor.ucla
ign64.ign
indianarmy.nic
graphicsrnell
herpmapper
derekwyatt
hausderkunst
stadtradeln
uzis
jobs.nhs
andrejkoymasky
mediacenter.adp
chiselapp
ctgv
financialnews-us
cnnic.cn
lavozdealmeria
eatcs
ccla
naafa
mazwai
ntpsec
rustyquill
fruitninja
eradicatingecocide
filesinmarketcap
loves
mimik
belmontvillage
home-and-garden.webshots
liff.line.me
moneyminiblog
njcourts
gwydirmon
cachefly.oreilly
giant.gfycat
worldgastroenterology
macsales
teamgantt
powerhouseanimation
ciltuk
frenchpressedispatch
stlbeacon
upload-magazin
elnacional.do
news9live
cinquantamila
ilrg
lawask
teachingcouncil
kylottery
mshistory.k12.ms
democrats.oversight.house
gmrtranscription
gotobermuda
launchphotography
buffcitysoap
centerpointenergy
eta.lk
nrapvf
jacolynmurphy
icsdz-karlsruhe
realite-virtuelle
trct
wurundjeri
cs.uwm
dossier
chessville
thebakermama
lostlevels
iuphar
msdt
znaci
buildup
clc
cowles.econ.yale
qrf
bioinfo.ut.ee
designforum
crimestatistics.vic
wfupress.wfu
andreasdeja.blogspot
pw.lacounty
schwabfound
civilmusic
terc
tascombank
tomhull
joeconway
paderborn
kaffe
homage
sourcegear
archives.cg37
inboundcycle
newsguild
oneupapp
cochise.az
annuaire-mairie
courts.state.md
physics.ox
marwen
kartaslov
plantbasedonabudget
scontent-fra3-1.xx.fbcdn
museunacional.ufrj
bibliontology
i5lmartimages
ncam.wgbh
top100.rambler
vizioninteractive
comfsm.fm
sw-ke.facebook
publichealth.pitt
migrationheritage.nsw
particleadventure
kellianderson
australianhumanitiesreview
elbrusoid
git.gnupg
reddeeradvocate
notizie.tiscali
cielodrive
gco.qa
qunar
www-d0.fnal
sealswcc
lib.bioinfo
phillychitchat
4icu
winchesterstar
quakewiki
nn
tg.la7
naturephoto-cz
smashboards
this.is
jmock
go.osu
ruangguru
booksie
duanestorey
petitbambou
salford
cvm.qc
zope.gush-shalom
hadassah
kizilay.tr
rebeccaminkoff
joyfoodsunshine
pww
edp.pt
cplire
vendingtimes
switchere
dienekes.blogspot
kehilalinks.jewishgen
esl-lab
editionannel5belize
gender-pay-gaprvice
kigurumi.asia
atlascopco
libroco
golfpass
sumikai
motionarray
prcheckerfo
hawkmountain
jpaleontol.geoscienceworld
derekyu
flybridge
cjlf
balkaneu
media.cleveland
littletonchambers
botan.randombit
shockwave-sound
vioc
poststat
atmb
southboundbride
wescom
digitalhimalaya
usacarry
brookegiannetti.typepad
cropwatch.unl
readingagency
retrowaste
isotc211
postini
uchealth
texas
brentwoodgazette
stereolab
bcrpb.pe
komodomedia
parlament.md
culinaryginger
dovemed
letskorail
readingeggs
glico
raphnet
miga
fractuslearning
hdsentinel
inflearn
meowbox
progressreportncer
riahealth
uima.apache
mohanbn
franceswillardhouse
sustainability-leaders
delart
beastiemania
beyond12
hydrocarbons-technology
libraryngaricana
ricorso
gaming.amazon
miles-mobility
kwiksurveys
new.digi.my
pixivision
eldridgestreet
maartenbaert
electricsheepmagazine
wps.ablongman
ats.ctsnetjournals
ar
qcodo
austinscott.house
zookeeper.apache
bottosson.github
blog.crisp
dec.alaska
publicpolicyogleblog
pophealthmetrics.biomedcentral
othervoices
doeswhat
led-zeppelin
latino-review
pootlepress
riftherald
jchemedem.wisc
vanderbiltlawreview
funimag
hail2u
efn
morningchalkup
developingprospects
ebs.tga
animation-festivals
totalfootballanalysis
freesfx
samrohn
edmooneyphoto.wordpress
marathonpetroleum
myintervals
direktno.hr
hudsonvalleyone
mirrorreview
winnipegfringe
segerman
esquire
sanguino.cc
hyde
civilserviceworld
kellimurray
met.fu-berlin
futureplaygames
entrain.math.lsa.umich
wyndham
scotland-judiciary
noticiasagricolas
hazmatonline.phmsa.dot
redletterchristians
bluebulbprojects
sathyainfo
thais
statsfiji.fj
yahooand.edgar-online
fantasticmetropolis
eastcountymagazine
samsungcamera
mfds
ventilaid
maritimemuseum.novascotia
womensrunning
service-design-network
bingads.microsoft
templates.mailchimp
pclosmag
bsapubs.onlinelibrary.wiley
entityframeworkdeplex
greenscreenchemicals
kabc
soulemama
accesswinnipeg
aena-aeropuertos
le.state.ut
shop.ozobot
keepface
sage
gaycities
okgo
hellblade
dev.havenondemand
cert
participedia
createastir
dragoman
salaamgateway
nftsfilm-tv
documentarystudies.duke
yurisnight
caslt
guardiacivil
edwards
npd.nalog
arkansasnews
superyachtnews
getclair
guardianbookshop
korduroy
chicago.metromix
tennislinkta
russellheimlich
smuggs
gamescom.global
tact
ssl.apple
repositorio.unican
thebancorp
epsrkeley
econtent.unm
biosemi
learningndid
icriforum
wussu
collectiveliberation
lenzing
speedofanimals
cacities
letteringjs
formspree
aqli.epic.uchicago
artistsrep
profdoc.um
thezdi
xboxdesignlab.xbox
aapa-ports
exophase
members2.boardhost
sipgate
khandro
mythicowl
dothepot
react-google-charts
alt-usage-english
webunwto.s3-west-1.amazonaws
bacontoday
timbro
worldmarathonmajors
beta.syriadeeply
jabberwocky
theferret.scot
sierracollege
cosmo.ph
agroatlas
outdoorcanada
gettysburgcompiler
vsearchm.nih
rockhudsonblog
journiapp
aitsl
nfi.no
mesacc
iberlibro
talktotransformer
bmcmededuc.biomedcentral
internet-in-a-box
xtools.wmflabs
aex
artmuseum.uq
cognitiveatlas
child-soldiers
squirrel.ws
sfappeal
merck
blog.fastmail
rasc
mremoteng
creditwritedowns
aerotelegraph
informatik.uni-kiel
litextension
americanpopularculture
folio
documents.uefa
paulhensel
yeastrc
img528.imageshack
greenvillejournal
blog.dan.drown
metallurg
fashwire
galaxymap
nmnh.typepad
geoconfluences.ens-lyon
autoriteapsara
sciencegallery
wyomingtalesandtrails
lokalhistoriewiki.no
cadenhead
tasteandtellblog
boompay.app
wolfhumanities.upenn
parconazionale5terre
iloveindia
operaliege
scmagazineus
videoblogsterpro
webdacityteam
oldtimeradiodownloads
emtemp.gcom.cloud
humaniteinenglish
warbirdsresourcegroup
towerrecords
softwaretested
stopcorporateabuse
maxgalleria
tesawards
avenue
emilyprogram
resultats-electionsterieuruv
dccode
radagast
cdnnfo
fantasyhotlist.blogspot
hanoibylocals
independentcottages
cafemedia
companyhub
conferencebadge
busch-jaeger
m.jsonline
nevadabusiness
du
veteransforpeace
thriftymommastips
cottercrunch
cycladic
gleague.nba
info.bml.gv
nextgames
plattsburgh
hamilton
cer-rec.gc
www3.nationalgeographic
newmanreader
sports.ha
portofklaipeda
accuracyproject
mypaint
wineturtle
broadbandreports
chequeado
cdn-wwwrliners
asylum
chairblog
w3c.rl
wiki.odroid
greatships
static.scientificamerican
streetline
antoniocangiano
hellosundaymorning
olympiads.win.tue
ezrentout
local.stv
ima.or
inside.fei
daiichisankyo
suomenlinna
bilirakis.house
convert-me
salt-peanuts
cornerstonenashville
symantec-enterprise-blogscurity
postgazette
ukop
class.uh
proquest.safaribooksonline
corpling.uis.georgetown
odemagazine
mammoth.la
happilygrey
interaksyon.philstar
sutd
event.kkday
makfax.mk
blogsurant
nbamathhoops
dlanham
bloomsybox
thirtysecondstomars
rauli.cbs
garagehangover
leg.ufpr
drugscope
universitypublishingonline
proicehockey.about
supportgress
isfoundation
usm
forums.xmetal
help.ads.microsoft
triptico
eventsstainablebrands
quotenet
parkrun
altair-viz.github
techstage
cltairport
isip.piconepress
perso.crans
ispf.pf
chevinfleet
digitaleng.news
active.boeing
thestonybrookhouse
washingtonspectator
elections.foxnews
gitweb.dragonflybsd
digitalcommons.law.byu
jesper.kalliope
ilca
pentaxforums
dwtkns
traubman.igc
vostlitfo
feestdagen-belgie
homemediamagazine
reminetwork
careerslmart
nicolasclauss
moglen.lawlumbia
blog.swiftkey
galeria
buyolympia
theranchatrockcreek
moviezine
mirrorspectator
xudongz
s26.q4cdn
sernanpb.pe
themediaant
mepagl.nasa
lmt
web.si.umich
writersincharge
profgalloway
irma.asso
kpnmab
extoxnet.orst
bandisoft
hardens
mobilityware
mlsplayers
osakidetzaskadis
usw
ltmrecordings
charmeck
blog.cyrusmehta
anniesprinkle
newsdiana
remix.lessig
kemperartmuseum.wustl
projectbritain
theletteredcottage
bwfbadminton
shinyapps
theeurotvplace
frenchentree
scientificpsychic
diathrive
nrcdv
kulturverlag-kadmos
romancoinsfo
groestlcoin
video-bookmark
maceratamusei
tickaroo
economics.utoronto
mercomindia
reportlook
brokenlinkcheck
pw1com
podemosfo
lsr
jnf
img844.imageshack
buddhism-controversy-blog
apostolicbible
g-ec2.images-amazon
booksogle.is
ovgv
sid
powder
bandaancha
salud-america
technotesoglecode
arsenal-berlin
research.yale
buran-energia
jetstream.laravel
beneath-ceaseless-skies
rugbypass
live.fb
howwegettonext
riverheadnewsreview.timesreview
sketchbookskool
cel.archives-ouvertes
starbucks.cn
gparted.sourceforge
missilethreat
starzplay
pan.webis
businessfrance
matiasventura
radio.orange
results-elections2014
journallive
thebeeroness
spacetechexpo
wpweb2.tepper.cmu
crct.polymtl
vistaequitypartners
tripod.nih
tesol
coronationstreetupdates.blogspot
hotelnewsresource
mediathek.daserste
focusing
orion
oklahomawatch
seedvault.no
homemadeginger
appel.nasa
rebeatmag
statsols
thup
visitindiana
polargraph
method
digizeitschriften
ncgreenparty
merinews
soaringspot
yapstone
breathedreamgo
us.oneworld
etheses.dur
treesearch.fs.fed
financierworldwide
icsc
intelreform
st-edmundsm
returnyoutubedislike
smithsonianchips.si
luhringaugustine
ewr1.vultrobjects
cityhive
bunkus
365datascience
linkwhisper
mspairport
sfgenealogy
iomega
waittinstitute
alphagomovie
swivl
flyflapper
thermatru
meticulousjess
mongoose-os
jonronson
onlinedoctor.lloydspharmacy
ngo-monitor
wendake
tricorderproject
allcountries
revistagq
appup
news.v.daum
fiddlertool
graspknowledges
compassintelligence
88top1
csnbayarea
powerengineeringint
mel.nist
libero.pe
alvarezandmarsal
insiderpaper
nyrej
carnegieclassifications.iu
bellicon
flusterbuster
applegreencottage
pocketables
theoneill
mbn
mariecurie
lasa.epfl
rprod
yong.vn
tamil.webdunia
linuxandfriends
3bong88
eclemma
futurebrand
speciesplus
weekendnotes
krex.k-state
parquesdesintra.pt
dailyexpress
globalcryospherewatch
buckingham
frogpad
indieflix
vark
josephmallozzi.wordpress
vagabond
brokenships
michaelbarrier
bwfc
diariocordoba
ru.tsn
awmc.unc
conestogac.on
simpletoremember
statistik.bayern
llullt
mediaoffice
lajornadadeoriente.mx
indianrail
videos.tf1
playhundreds
lawschooltransparency
phonedb
gamemaker
ancientegypt
shopr
mendosa
energy.alberta
altvr
cnbc.cmu
sarasotacountyschools
antipolygraph
alahli
imjustcreative
hedinghamcastle
menzies.utas
nupress.northwestern
apptterworks
damnyankee
egotripland
suzannedellal
reportingproject
3dfindit
aclclp.tw
blogs.mcclatchydc
termometropolitico
ybonline
club.doctissimo
flextronics
install.appcenter.ms
oftc
esmap
davidbrin.blogspot
scholar.cu.eg
bcu.gub.uy
daylightbooks
labspace.open
nycindieff
reproduction-online
animenation
greekembassy
accuradio
kym
cssdeck
virtuallyghetto
accessliving
boyswhosaidno
redhistoria
podo
budapestbank
shura.shu
icinga
wolffolins
zhaket
google-productos-es.blogspot
screenx
citadel
devstreaming.apple
dvm360
ibasecretariat
twangnation
yveskleinarchives
cva.stanford
polygraphfo
huddinge
joeydevilla
globalcosmeticsnews
public-library
ikem
hellopingpong
mmab.cl
online-journals
labsoperhewitt
lancastereaglegazette
ferra
ecupirates
pingplotter
digitalarti
capitolcorridor
redsharknews
johnmaxwell
globalservices.bt
efdss
synonyms
crimeblog.dallasnews
sld.cu
sanctuaryworld
intermedia
maseratirepairorangecounty
steadyhealth
wesjones
authorscalendarfo
lopezdoriga
insidemacgames
karlspreis
fc-carlzeiss-jena
italianateri
l
angellist
iusnews
law.uoregon
publicjustice
altardstate
blog.ametsoc
calisphere.universityofcalifornia
parts-express
icirnigeria
images.smh
salimbeti
brandinginasia
visitokc
support.tivo
mesaboogie
prisoners.spring96
west-midlands.police
techreview
videoogle
ngrguardiannews
users.jyu
maternityaction
darkecho
wwu.maps.arcgis
fscj
alderac
northshore
login.persona
hepb
bbspressif
girlversusdough
welcome.topuertorico
exito
maxburst
sourceday
manchesterartgallery
omegatravel
getup
actupny
isi-web
unitst
mlton
musicfanclubs
mlpack
souvenirkaret
