If you have been in affiliate internet business for period of time or you are thinking of entering this business, you are very likely to hear almost as often as the phrase, “target a good niche” What does this mean, and why is niche marketing such a ‘magic potion’ to your internet marketing business? Niches are seen to be profitable for one primary reason: they allow you to focus on providing information, products or services for a market that is neglected by more general websites or businesses. Hence, your goal is not just about building a list, but building a niche targeted list that is different from the mass market.
To begin, what exactly is niche marketing? It is the process of finding and serving profitable market segments and designing custom-made products or services for them. It is literally concentrating all of your marketing efforts upon a well defined segment of the population. It allows your business to be a big fish in a small pond – and that can pay off in a big way. Most importantly, it is the key to developing a profitable business that will make you stand out from the crowd.
So, when we talk about niche affiliate marketing, what we’re really saying is to focus your attention to the sub market of a mass market, rather than trying to attack the whole market without a specific direction or goals.
I’m not saying that you totally cannot sell everything to everyone, but it will definitely cost you more time and effort to make a living. To focus your marketing effort to a specific group will transform you into a guru, an advisor whom this group of people will turn to. Think of the car manufacturing industry, for example. There are companies that produce car parts,such as accessories. there are companies that produces specific engines for the cars. Few, if any, corporations ‘do it all.’
The same concept also applies to affiliate business, your targeting should focus not just on market subset themselves but only the solutions, in this case, it refers to the products you offer to your market. A good example is supermarket, big hyper marts tend to offer a lot of varies, what is their goals? That is to target all classes of buyers, you can buy your shampoo or groceries all under one roof. Have you ever notice supermarkets that cater to the need of the niche group too? For instance, stores that sell organic products, you can never find any other items from such stores other than organic items. Who buys from them? What is their motive? We are all aware that people buy organic items for environmental or health purposes. Such market is indeed booming. As an affiliate, you can make use of this example to find your own profitable niche to market with.
We can illustrate this point further. The marketing tactics of automobiles differs in approach from one brand of car to the next. Ultra luxury cars, such as Rolls- Royce are not marketed the same way as economy cars. In fact, if you advertised such ultra luxury vehicle the same way you advertise a multi purpose vehicle, your sales would definitely suffer a great lost.
The reason for such failure is obvious, although both cars fall in the same the auto mobile market, but they are two different groups which represent two different types of customer mindset. The customer who purchases the multi purpose car is looking for an affordable, family-oriented transportation solution. The customer who has the ability to purchase an ultra luxury car is looking for status and recognition . To avoid putting all your hopes into one basket, I recommend developing several niches rather than having to depend on one.
Before you jump into any of the special group of market, remind yourself of the explanations and examples that i had stated whenever you’re conducting a potential niche markets. Follow your heart and interest, do a good market research of the latest trends.You will be able to make a good standing in this industry in time.