A profitable niche marketing business could provide the perfect solution as the credit crunch bites hard.
The economy is being run by Politicians who are about as useful as chocolate fire-guards. They in turn take their orders from bankers who apparently subscribe to the Evil Knievel school of economics and these simpering fops are in partnership with corporate industrialists who think Stalin was a bit “soft” on troublemakers.
The cost of living is rising far faster than wages, people are finding it increasingly difficult to make ends meet and you’d better be careful next time you get a cold one because the Polar bears need somewhere else to live. So whilst we all know money can’t by you happiness, as Woody Allen said “money is better than poverty, if only for financial reasons.”
So if you want to improve your opportunities, seek a new challenge or simply want to steady your finances in an unpredictable fiscal climate then a successful career in business as a profitable niche marketer could provide a truly life changing income for you and your family.
Now Internet or niche marketing won’t suit everybody. As with all business it involves an appreciable level of risk. If stability and security are important to you, if you feel uncomfortable without the protection of a regular pay cheque or simply can’t afford to take the chance, then a full time profitable niche marketing business is probably not for you. Even so, you could find that a smaller, part time venture would provide a welcome additional income.
This is all very interesting of course but how exactly do you set about becoming a profitable niche marketer on the internet. What does a full time niche marketer actually do?
Fundamentally, to create a profitable niche marketing business, niche marketers use a clear set of tools and techniques to promote a range of products and services over the internet (and beyond actually). The truly profitable niche marketer is able to compete strongly (and competition is fierce – make no mistake) with other marketers to bring their promotions to the notice of the consumer. If they make a direct sale of their own product, gain a commission on someone else’s or receive payment for advertising a product then they have succeeded.
Profitable niche marketing is a numbers game. Your aim as a niche marketer is to generate as much interest and ‘buzz’ around the product or service you promoting as possible. Think of yourself as a rep’ for company who produce the product or offer the service (of course you can apply the same techniques for your own products and services also.)
In internet terms this means that you must be able to drive as much traffic as possible to sites which offer the chosen product/service. You will need to be able to develop excellent customer relationships, to network effectively and build mutually beneficial business partnerships with other individuals, niche marketers and organizations. If you can increase and enhance both the exposure and reputation of the product/service you promote then you will be well on the way to achieving a profitable niche marketing business.
The internet offers an unprecedented opportunity for marketers. Why? Because people look for the things they want by searching for them through search engines, social bookmarking sites and social networks. This provides for the kind of statistical analysis that marketers could only have dreamed of 20 years ago.
Get your keyword and market analysis right and you will not only be able to predict who wants your product but also when,where and how they want it. Sales will definitely follow and a truly profitable niche marketing business will be within your grasp.
You need to closely monitor the rapidly changing internet and niche marketing landscape and respond quickly to market trends. The real big fish (and we are talking multi millionaires here) accurately predict market trends or actually create them.
If you can predict what the customer wants, then you can meet that demand. If you know what your customer likes then you can appeal to his/her tastes, attract their attention by offering them the thing they are already searching for.
Additionally you need to build a solid reputation and credibility with your customer base. No marketer underestimates the value of brand loyalty, human beings are creatures of habit. Indeed business is all about communication. The successful niche marketer is clear, concise, informative, constructive and supportive, both to customers and business partners alike.
To succeed you must be patient, not pushy or aggressive, but at the same time you need a keen eye for an opportunity and must have the ability to act quickly when the situation dictates.
So, as you can see, niche marketing is not for feint hearted. There’s a lot more to it than simply buying in to some get rich quick scheme and sitting back to watch the money role in. Such fantasy is for hopeless dreamers.
Fortunately, if you are serious about building your own profitable niche marketing business, there are some great sources of support and advice available. If you have realistic dreams, drive and commitment, are prepared to apply yourself wholeheartedly and, most importantly, are determined to succeed then the a profitable niche marketing business is within your reach.
Ian is co-founder and CEO of profitable-niche-marketing-business.com [http://www.profitable-niche-marketing-business.com/] With a background in financial services, Ian is now a full time internet marketer and lives on the South Coast of England with his wife and two children.