Internet marketing, also referred to as online marketing or e-marketing, is the marketing of products and/or services over the internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertisement and sales.
Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, online reputation management and also Social Media Marketing Methods such as blog marketing, and viral marketing.
Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean ‘building a website’ or ‘promoting a website’. Somewhere behind that website is a real organization with real goals.
Internet marketing, also describes all marketing activities on the Internet that includes lead generation activities such as SEO and SEM banner ads and emails. It also includes market analysis, bench marking, performance measurement and customer relationship.
An Internet marketing strategy includes all aspects of online advertising online activity that promotes a company online, including websites, blog sites, article and press releases, online market research, email marketing, and advertising, as appropriate for the promotion of ones’ business.
Internet marketing is associated with several business models. The model is typically defined by the goal. These include electronic commerce, where goods are sold directly to consumers or businesses; publishing, or the sale of advertising; and lead-based sites, where an organization generates value by getting sales leads from their site. There are many other models based on the specific needs of each person or business that launches an internet marketing campaign.
Internet marketing is relatively inexpensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience: An internet marketing campaign puts an organization’s message in front of consumers precisely when they want it.
Internet marketing is easy because it flattens the playing field for all players, big and small. The key is search engine optimization. Regardless of how much money a dominant company in an industry throws at search engine rankings, they will never have an inherent advantage over you. They have no leverage, because there is nobody to buy off. The best they can do is buy advertisements, which most people don’t click.
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