Web 2.0 marketing is an excellent way for a smart network marketer to build his or her business. Where else can you tap into a market of millions of prospects from your hometown to a country on the other side of the world? Because of its power, many people teach that you should abandon your warm market completely and focus on using web 2.0 to build your business. They say strategies like creating a names list are old fashion, they don’t work and they should be replaced with more 21st century prospecting strategies like using a web 2.0 site.
Personally, I disagree with this philosophy.
Whenever you consider the advice of anyone regarding what to do in your network marketing business, you must always take into consideration what their motivation is for doing this. For example, what are possible motivations for people who tell you that web 2.0 is the only way to build your business?
Perhaps they sell a course on how to build your network marketing business using these types of strategies. If they can invalidate all other strategies and get you to believe that their strategy is the best or the only strategy to effectively build your business, they can acquire you as a customer.
Understand, there is nothing wrong with taking advantage of using web 2.0 social marketing strategies. Some of these web sites like http://www.myspace.com and http://www.facebook.com have so many people on there that you can spend your entire prospecting efforts just focusing on ONE of these web sites.
However, I am of the opinion that assuming that web 2.0 is the only way to build your network marketing business and that you shouldn’t use your warm market to build your business is bad advice.
I’m a results kind of guy myself. Theory means nothing to me when it comes to building my business. I want to know what has worked and what is working right now. The best way to find out what has worked and what is working right now in your network marketing opportunity is to take a look at the top income earners and see what they are doing.
For example, in my company, if you interview many of the top income earners, one of the primary strategies that they have used to build their business has been the strategy of warm marketing prospecting to get their business up and running. In fact, if you interview these top income earners and you ask them how they were recruited, many of them were recruited by somebody that was in their warm market.
Now you might say, that’s great but the top income earners started their business in most cases over a decade ago. That only shows you what worked in the past. That doesn’t show you what is working right now. I agree with you 100%.
Therefore you also need to talk to the top newcomers in your company as well. You need to find out what is it that they are doing. People who have been in your company less than 5 years but are making a huge income.
For example, the gentleman that I directly work with on a day to day basis to build my network marketing business is one of the top income earners in my state. He has earned a full time income in our business while only working the business part time and he has done this every year since he’s been with the company. When I take a look at his overall production, the LARGE majority of his income has come from people that were recruited using warm marketing prospecting.
In fact, 20% of his income comes from my organization. How did I join his organization? His son is one of my best friends. He recruited his son. His son recruited me.
So don’t discount the power of the warm market just because you might only have a list of 100 contacts and you can get thousands of contacts from web 2.0 internet strategies. The large majority of your income will come from a small minority of recruits that you bring into your organization. In many cases these recruits will come from one of three sources…