Would You Rather Be Buried Alive Then Be In Network Marketing?
It’s amazing, but not surprising, how many people are turned off by network marketing. And it’s no surprise with all the crazy business building tactics folks were taught to do in the MLM industry over the last few decades.
I mean seriously…
Have you ever had a family member or good friend who won’t take No for an answer? They try to sell you on a business scheme that involves “No Selling” and is something “Anyone Can Do”. Then they tell you that you’ll be able to make money on auto pilot by joining their new network marketing company because they (and their up line) will “Build Your Business For you?”
Or maybe you were invited to a dinner party at a friend’s house only to find that along with desert there was a network marketing business pitch?
Another fun thing is to be out shopping with a family member who launches into their MLM pitch with everyone you come into contact with… including tellers, cashiers and waitresses. Embarrassing to say the least.
Maybe you were the one dashing from friend to friend trying desperately to get everyone to see the incredible network marketing opportunity that you saw, only to be amazed and hurt when they “Didn’t Get It”?
Let’s get real here… Network marketing has a bad reputation, and with shenanigans like these, it’s no wonder.
So what happened here… Is network marketing just some kind of scam?
No, far from it.
Network marketing is a great business model. In fact MLM is the only one that actually empowers the average person to build a substantial business with residual income for themselves.
The trouble is… old school network marketers are so worried about getting people… any people… “IN”, they basically told folks that they could get started with no experience and make a ton of money within 6 months.
HELLO! If that were true we’d ALL be millionaires!
What they really did, by sending people with NO marketing or sales skills out to market and sell to others, was set them up to fail.
It created such silliness as “The 3 Foot Rule” where distributors are taught that anyone with 3 feet of them is a prospect! Can you imagine?
Then there’s the classic “When in doubt, Blurt It Out!” This one encourages you to literally vomit your opportunity onto anyone you speak with for more than 30 seconds. Sounds fun doesn’t it?
Can you imagine if all business people did such silly things? “Hello, I’m Dr. Smith. Do you have a cavity that needs filling?’ or “Hi there, I’m Lawyer Jones, Would you like to sue someone because you tripped on the curb?” (oh wait… we already have that one)
OK… All business is basically a numbers game. However… most businesses sort their customers ‘before’ they get them in the door. That is, they prequalify them. They use good “marketing” to sift through the masses and only bring people in the doors who actually want what they have to offer.
Learning to market in this way is exactly the kind of MLM training that is so desperately needed in the network marketing industry today.
Luckily folks like Ann Sieg, Mike Dillard and Mike Klingler are doing just that. They are blazing a trail for their fellow network marketers to follow. Teaching eager network marketers the attraction marketing skills they need so badly to be taken seriously by the rest of the business world.
The network marketing industry is at a cross roads. With the advent of the internet and the amazingly easy to use web 2.0 tools available today MLM has the opportunity to rehabilitate itself by learning good business and marketing practices.
Education in attraction internet marketing, coupled with network marketing and lots of old fashioned hard work will enable those willing to learn new skills, to build a thriving, profitable network marketing business. In a responsible, not-tacky way that teaches most who get involved to succeed.