At a recent Internet marketing seminar, I was sitting
around the hotel lobby with approximately 20 other seminar
attendees and speakers. The seminar’s host was in attendance,
and the conversation covered a range of internet marketing
topics with extreme frankness. Our proximity to the hotel
bar certainly contributed to our “conviviality.”
At some point in the conversation, one of the attendees turned
to me, and said, “You know Willie, you and I are B-Level
marketers. I’m sorry to be frank, but we are.”
We smiled and continued, with me not even responding to the
comment. However, later one of my friends who witnessed the
event said to me, “You’re not a ‘B-Level marketer!”
For those unfamiliar with the term, it’s just a loose way that
some in Internet marketing circles categorize various marketers.
“A-Level marketers” are at the top of the heap. They are the
best at what they do, and usually the most seasoned. They often
came from direct sales backgrounds before going online. They
also have a proven ability to sell a LOT of products during
any major product promotion.
“B-Level marketers” are mid-level marketers. They are usually
successful, but not at the level of the “A-Level marketers.”
Often the “B-Level marketers” just haven’t been in the Internet
marketing niche as long, and are still learning. They are what
many would consider “up and coming” or “rising stars.” They
have figured out how things work, but don’t do things on as
grand a scale as “A-Level marketers.”
“C-Level marketers” are still very much in the learning stages.
They often haven’t achieved much success. Many of them are in
what is often called the “fake it until you make it” stage.
Those who are teachable and persistent are destined to move up
to higher levels.
The definitions above are my loose definitions. Others would
probably include other levels, or levels within levels, but
that’s beyond the scope of this article.
After that conversation, I had to ask myself two questions:
1) Am I a “B-Level marketer?”
2) Why, after 11 years of online marketing would I still
be a “B-Level marketer?”
During deep introspection, I concluded that even though I’ve
hosted two live seminars, hosted dozens of teleseminars,
spoken at dozens of events to include internationally,
written four successful physical books, coach dozens of
people, have created roughly 100 of my own products, and
own/manage over 1600 websites, I may indeed by a “B-Level
The answer to the second question is because I connect
more with my customers than with many of the “A-Level
Let me explain…
Most successful Internet marketers readily acknowledge
that MOST people who buy our products and services will not
use them. They buy them, looking for magic solutions, begin
to go through them, and then get distracted and go off in
search of easier magic solutions. That’s a fact, and there
is really nothing that we can do about it. We can only
provide our marketplace with products and services that would
actually solve their problems IF the customers actually used
I am a “B-Level marketer” because I don’t press my
customers as hard as I could to avail themselves of my
products and services. People like Jay Abraham teach that
if you’re absolutely convinced that your product or service
will improve your clients’ lives, then you have a moral
obligation to get those products or services into their
hands. I agree with that, but again, stop short of really
pushing them to do what I honestly believe is best for
The Internet marketing world is awash in hyperbole (hype),
and I simply try not to add too much to the “noise!” I
know that people make buying decisions based upon emotion
and then later try to justify that buying decisions with logic.
I understand the hot buttons, can write powerful copy, and
have even won affiliate sales contests.
My faults, that keep me from being an “A-Level marketer are:
1) I know what it feels like to juggle bills and not answer
the phone when creditors are hounding you. So I don’t want
to push people in that situation into spending money on things
that they are just going to stick on the shelf… even when
I know that those things can change their lives.
2) I know what it feels like to be trapped by poverty and have
that feeling of complete hopelessness. I wrote of this in my
autobiography, “Git Off The Porch”… which you can read about
at http://GitOffThePorch.com So, again, I don’t push people
to buy things that they need but are unlikely to use!
Incidentally, I wrote that biography to inspire people who
find themselves in this exact situation. I do that by
showing that I was in the same situation, and yet I now live a
life that is beyond many people ability to imagine.
Finally, I’m a “B-Level marketer” because of the purpose I
have chosen for my life. I see my natural purpose in this
universe as being to be of service to others. To me that
makes being an Internet marketer much more than a job or
career… it makes it “a calling.” My calling is to teach
those willing to put in the work… how to actually build
a successful online business.
So there you have, “Why I’m A B-Level Marketer!” I honestly
hope that you will strive to be one too, and in the process
help many people to achieve financial independence and
their other dreams.