If you want to take your business to new heights, reach out to your target market and beat competition, online marketing is the way to go. The reach of Internet is extensive and people from all walks of life have made their presence felt on it. It is the vastness and variety of the Web that makes it a suitable platform for marketing businesses of all kinds and sizes.
Online marketing, also known as Internet marketing, primarily comprises of search engine marketing (SEO and PPC) and social media marketing. If you want to achieve complete online success for your business in a cost-effective manner, you need to adopt a holistic approach in your marketing strategy. You need to strike the right balance in using search engine marketing and social media marketing tools so that your website and business get great level of exposure on the Internet.
SEARCH ENGINE MARKETING
Search engine marketing (SEM) includes both paid search results and organic search results. In order to maximise sales leads and conversion rates, marketing experts employ best strategies using pay per click advertising and search engine optimisation. Major tools used in SEM to optimise a website include keyword research and analysis, website popularity, web analytics tools and HTML validators.
The benefits of search engine marketing (SEM) are huge, irrespective of your business objectives. SEM enables the qualified visitors to find you, which suggests that they are from a willing party to receive information about their search.
While SEM is a long-drawn process, its results are not long lasting. Therefore, the search engine optimisers have to put in a lot of efforts in order to maintain the results for a longer duration.
SOCIAL MEDIA MARKETING
While search engine marketing has been the most prominently used form of online marketing, social media marketing too has made the in-roads, thanks to the upsurge of highly popular social media networks such as Facebook and Twitter. Facebook and Twitter, besides several other popularly used social networking websites, have millions of registered users that serve as an unexploited market. Business players can take advantage of such a scenario and sell themselves to the easily accessible potential consumer base. SMM is quite an informal way of interacting with your existing and potential customers and engaging them with your brand. You can indulge them in fun activities and contests so that the person gets emotionally attached to your products and services and is compelled to purchase them. Social media marketing is also popular for word-of-mouth advertising.
There are numerous small, medium and large business enterprises that have benefited hugely from marketing on social media platforms. From spreading general awareness about their products and services, to the latest updates and contests, companies can use these platforms for numerous purposes and can achieve great results with genuine efforts.
One reason that can cause a downfall of your SEM or SMM strategies is lack of commitment. Unlike other forms of marketing, SEM and SMM require the marketers to keep updating and intensifying their endeavours. Continuous efforts are required in both, search engine marketing and social media marketing, to realise the real benefits. These forms of marketing are not one time processes. You need to stay focused and committed towards these processes in order to make them work for you and your business.