Leads are the fuel that feeds the fire for all of our business developments. When they are not coming into your business funnel, your marketing plan is more than likely at fault. This article is all about fixing this through designing and implementing a structured 90 day plan. You will learn why you need this plan, the importance of a balanced free and paid marketing plan, planning your day and the power of focusing on one strategy for your 90 day plan.
Distractions are most of the time our number one enemy when it comes to any type of plan of action. It even starts with the daily attack of all “the new, great and guaranteed to get you results” emails in your inbox every morning! Your marketing plan, which should be structured within a 90 day time frame, is really the most important component of your business. All successful marketers work off of some kind of plan created to help them track progress and have discipline. I am currently in the process or making my second 90 day plan which will be very different from the first. Why? I have learned so much since the first and by the third plan it should look different from the second.
Failing to plan is planning to fail. I don’t know how many times I’ve heard this. Truth is, the more the better as this is a fundamental truth to any success we plan on having. I found that most people fail when they dabble in too many marketing strategies instead of mastering just one or two proven strategies. I found this true with myself as I needed to narrow my focus to get results and not be all over the place. I would suggest selecting one or two marketing strategies and spend the next 90 days becoming a master at them. Two good examples might be video marketing and article marketing. Both are not only cheap but fun!
Designing your marketing campaign using only paid marketing strategies is not a good idea. Most new marketers did what I almost did and that is spending one’s self out of the “game”. Remember, it will take time to reach the right conversion metrics on any single marketing strategy. That’s why your 90 day plan is so important! You need the time to master the skill to get the results you need to grow your business. You can then move on and master another strategy. If you are using only paid strategies you will limit yourself to what you can accomplish using free marketing strategies. Don’t buy it when you are told free marketing strategies equate to sub-par results. That is simply not true. I personally have generated more leads using free marketing strategies and so can you! Bottom line, you never have to worry about your advertising budget when you are generating leads for free!
Truth is just about every marketing strategy works. But you won’t see results in a time period of only two weeks. Here is a quick break down of a 90 day plan with month number six in mind with a goal:
First month is testing and learning with a small budget.
Month two brings a winning campaign or two that you are getting results and working to master.
The third month you will have a number of winning campaigns with profitable ad groups that keep converting better and better.
Month six equals two completed 90 day plans. Now you could be and should be at about 200 leads per week converting at a good percentage.
You want to reach the three pillars of Jedi Marketing Mastery. This is going from good, to great and landing on mastery of your selected marketing strategies. Reaching “great” is a good time to introduce another strategy to your plan if desired. Please be sure you think it through and know it is in your best interest to start another marketing “project”. It takes patience and persistence to become a Jedi Marketing Master of anything. You will make mistakes and will have to overcome obstacles and challenges. That comes with the territory and you must remember those who become masters are unstoppable in their mission to mastery.
A 90 day plan can only be set up and used by you. You and I both know there are many tools to use to organize our day to stay on track. I can tell you a secret that you probably don’t know. The secret is to focus on one type of marketing strategy per day. For example, the allotted time you set for your daily marketing might be one four hour slot or two slots of two hours each. Select and focus on one marketing strategy for the day. Don’t do video marketing for two hours, one hour to write an article and the last hour to create a pay-per-click campaign online. You are too scattered and your results at best will be scattered.
In conclusion, my hope is you got something from this to move you to create your 90 day plan. Once again, it won’t be perfect and is not supposed to be. In fact it will be down right challenging at first. All successful marketers must go through this and learn for themselves what their 90 day plan will look like. They then adjust and fine tune it until it serves them and their business. Best of luck to you in you 90 day plan and marketing strategies!