Do you have a marketing strategy and plan for your business?
Without a marketing strategy and plan, you can’t attain your business goals. It’s 101 for a business.
Whether you are a startup, entrepreneur, or business, preparing a strategy for the first time, or tweaking your existing plan, this is the first and most important piece of your roadmap to success.
A smart marketing plan begins with a smart strategy.
Your First Step – A Marketing Strategy:
You need to be focused. You need a clear message. You need a process.
A marketing strategy is the overarching, big picture plan, the high-level road map to help you attain your business goals. After all, you can’t get there if you don’t know where you’re going!
The goal of a marketing strategy is to dive deeply into your business, your sales process, your target market, your message and current marketing to understand your successes and pinpoint your challenges.
You need to clarify your goals and objectives that will deliver results.
You should identify your niche markets, core messaging, elevator pitch and mission, values and vision statement. This is the foundation of your marketing plan and makes up the specific mix of marketing activities that will drive revenue.
During your marketing strategy, you should assess the following:
– Organization Overview & Mission
– Current Messaging, Elevator Pitch, Value and Vision Statement
– Products and/or Services
– Goals & Success Metrics
– Brand Positioning
– Target Markets & Ideal Customer
– Marketing Audit: Marketing Budget, Advertising (print/online), E-mail, Seasonal Promotions/other
– Social Media Marketing Audit: Content Strategy (images, videos), Social Media Channels, Blogging
– Website Review & Assessment
– Competitor Site Review
– Search Engine Optimization
Your Second Step – A Detailed Marketing Plan:
You need to be seen. You need to be heard. You need to be found.
The next step is a to put together a detailed marketing plan from the information you gathered from your marketing strategy.
This is an in-depth marketing roadmap, infrastructure and plan that will be used for your marketing. It will include developing content, developing promotional offers, most effective social media channels to be active on, email marketing, building an email list, and budget for Facebook advertising.