Niche Research is an essential concept to understand for Internet Marketing. To market to a group of people, you must understand what it is that this audience needs. Searching for their needs will allow you to make products available that they want. This article will look at the elements of niche research.

Merriam Webster’s dictionary defines a niche several ways. In architecture, a niche is a recess in a wall to place a statue. In Biology, a niche is a habitat that is specific to supporting an organism. These two definitions start to give us an idea of what a niche is in a market. It is a hole in the wall that will support our marketing effort or more formally, an activity for which a person or thing is best fitted. We are looking for a product or market that will be a best fit for our marketing efforts.

To target an audience we need to isolate a good market. There are many markets that are in need of our products but new marketers tend to look at the broad markets and believe that these can be targeted. Better markets for sales are the micro-markets. These are a small part of a larger market. An example of this drilling down to find the micro-markets can be seen in the Skiing Niche. The broad market would be skiing, a small market would be water skiing and a micro-market would be water skis or ski boats, even learning to water ski would be sufficiently small to be an effective market.

When we target these smaller markets the audience is smaller but more likely to be in a buyer’s frame of mind. Someone that is looking at Skiing may be after a vacation in Aspen or a Cross Country skiing outfit. If you are promoting Water Skis, these people will not be interested in your product and will move on to someone that is offering what they need. It is a better idea to focus on the audience that is ready to buy your product. Target a small audience with sufficient traffic to meet your needs and you will be more apt to make sales in the niche.

There a two mindsets that most marketers use to identify a profitable niche. The first targets the audience and identifies a product that interests this market. The second targets the product and finds the audience for this product. Either of these techniques can be effective the difference lies in the way that you search.

Targeting the audience requires that you climb inside of the mind of your intended demographic and identify their wants and needs. You need to take their emotional temperature as this will determine how motivated they are for your product. Locate a forum on the internet that is specific to your intended market. Browse for a bit and see what questions are foremost in the minds of the participants. You can then target their needs.

Targeting a product requires a somewhat different approach. Amazon and eBay have top seller listings Use their listing to find a product that is already selling well. You already know this is selling so all you need to do is identify the demographic that is doing the purchasing. You can then target this specific audience.