Online marketing is simply marketing your product or service via the internet. But how do you do it? There are many options available and the challenge is deciding what type of strategies to choose in order to get the best results.

Online marketing makes it possible to reach a huge number of potential customers for a lot less money rather than traditional media.

However, the internet can be an impersonal environment and it’s easy for shady businesses to hide behind a website. A potential customer doesn’t know who you are or if you do really know what you’re talking about. Your first impression is generally your last impression when it relates to selling your products or services online. So make the best of it when you start.

Here are 5 online marketing strategies that are proven to work. However always look at your marketing from your customer’s perspective so that you use the right strategies for the right audience.

1. Search Engine Optimization

Search engine optimization is used to enhance the organic listing, or search engine results, within the search engines results pages. It makes your products and services noticeable for people searching the internet using particular keyword terms. It may not be ideal if you want quick results, but it does pay dividends in the long-term.

2. Blogging

Blogging is an effective online marketing strategy to grow your business’ It draws in more customers and retains relationships with your current ones. Many customers prefer reading blogs as opposed to top level sales pitches that are found on corporate websites.

3. Pay Per Click Advertising

Pay Per Click (or PPC) is a way of buying targeted website traffic on a search engine. You get charged each time a visitor clicks on your ads. The highest bidder for the price per click is generally listed first in the search engine result. Most of the providers of PPC advertising will let you to set a daily budget and target market, either by subject matter, industry or location.

4. Email Marketing

Success with email marketing is based upon having a list of prospective customers who have given you permission to email them about your products or service. Most customers look at their email every day, often more than once. You need to get your messages into their inbox!

5. Social Media Marketing

Social media allows you to connect with your associates, customers and potential buyers. It can personalize your brand and helps you to spread your message in a relaxed and conversational manner. It’s a more personal, friendly online marketing strategy so you have to be careful not to continually post sales messages as it will turn off your audience.