Internet Marketing is all about marketing your business to the online community. It comprises of Search Engine Marketing and Social Media Marketing. The core process behind SEM is referred to as SEO (Search Engine Optimization) where as the process that governs Social Media Marketing is referred to as SMO (Social Media Optimization). Internet Marketing is a mandatory requirement in the marketing mix for any business, so it becomes all the more important to understand a couple of points before selecting an SEO or SMO service provider:
1. What role does Internet Marketing play in the overall marketing for your business?
2. How will Internet Marketing boost your sales or leads?
3. How much budget to allocate for Internet Marketing?
4. How to expect feasible results from the campaign?
5. How to measure ROI?
Let’s try to answer the first query – What role does Internet marketing play in the overall marketing for your business?
There has been considerable increase in the number of online users across various portals, websites and social networking sites over the years. Accessing the internet has now become a part of life for people across the globe. Before hiring any services for household or industrial use people search for information, review and suggestions on search engines and social media sites before deciding on the service to finalize. The same is true while selecting or purchasing any product online, people look for feedback, references and testimonials from people who have used the products to arrive at the final purchasing decision. A recent survey conducted by leading consulting firms like McKinsey and Nielson has revealed that there has been a dramatic increase in the number of Internet users across the globe in the last decade. Thereby, it becomes mandatory for all business owners to glamorize their internet presence and enhance their online credibility.
Taking on the second query – How will Internet marketing boost your sales or leads?
This is the trickiest part and there are several schools of thoughts that come up with their versions and explanations. This is a question which probably you need to ask yourself. Believe me, the best others can do is guide you (or rather sometimes mislead you) but the onus lies on you to decide on whether to go for internet marketing or not. Having said that, the writing is on the wall that your marketing strategy will stay incomplete until you include internet marketing. It is a known fact that more than 90% of the urban population spends approximately 35% of their time weekly surfing the internet for information, news, latest updates on technology, entertainment gossip, social networking, playing games, chatting and online purchasing. By far, internet has become the second most popular media platform of information dissipation second only to the television.
Broadcasting and marketing your services and products on the internet gives you the benefit of reaching the global audience across different geographical locations in just a click. Majority of content that you market on the internet has a larger shelf life; a broader reach and most importantly are viral in nature, triggering your overall marketing campaign to reach new heights. If you do not have online presence and offer services out of a physical location then probably it is high time you jump in the bandwagon of internet business promotion to boost your sales and enhance your market penetration.