There are two forms of marketing that need to be explained, in order to gain a better understanding of the marketing.
What is inbound marketing?
Inbound marketing is differentiating itself from the old marketing strategies, and instead of buying ads and email lists, the main focus is on creating quality content that attracts the clients, who are becoming naturally interested in the product. Therefore, you match your published content with the customer’s interest and you gain more profit. In order to attract more clients, you may find SEO (i.e. search engine optimization) to be rather useful, and you will also engage in social media activities, creating accounts on every existing platform, such as Facebook, Twitter, Google +, Pinterest, LinkedIn, etc. However, you shouldn’t forget about blogging, a common activity these days, which allows the customers to find an honest, entertaining, and informative opinion about a certain product. A great inbound marketing knows how to connect all the dots in order to obtain a great comprehensive marketing strategy.
What is content marketing?
Content marketing focuses on creating original and valuable content and distributing existing content in order to attract the target audience. In the process of sharing this content you may use smart marketing strategies. Content marketing is focusing on every stage of the buying process, using strategic planning. It uses content to communicate with customers, keeping them interested in the business. However, the main focus is placed on content, which has to be innovative and entertaining, without being too pushy.
What are the similarities between these two marketing strategies?
The main similitude is definitely the importance of the contents, since it seems that they both appreciate valuable and original content. They are new strategies that are designed to improve the existing ones, without taking them down because even the old strategies have sometimes good results. Both of them are smart strategies, and if used correctly, they can attract many customers.
What are the differences between these two marketing strategies?
The difference is very simple. These two marketing strategies aren’t the same. In fact, content marketing is actually an important part of inbound marketing, and therefore, even if they are different, they form a strong relation, where inbound uses content. Therefore, in simpler words, inbound marketing implements content strategy in order to attract more targeted customers, creating interesting connections all around the internet. It is hard to see them existing one without the other.
Now that you know more about these marketing strategies, you may see that even if the tactics are different, the goal remains the same, both of these marketing strategies differentiating themselves from old traditional marketing, which might seem a little too pushy. Your SEO provider should try to focus on innovative ways of attracting your business, and we believe that it is essential to clarify these two marketing strategies that have conquered the business world. However, it is not enough to implement them, at least not without smart strategies that have results.