The goal is to make a fortune online, always has been and always will be for the countless numbers of people who enter into the internet marketing game every day. Many of these people believe that the way forward is to learn how to market online and show others to do the same i.e. operate in the internet marketing niche. The truth is there are hundreds of niches out there waiting to be exploited.

If you decided to compare the internet marketing niche to other niches online you would be comparing apples to pears. There both great for you and taste great but they are both completely different.

When you are online and selling a specific product to a specific person or type of buyer that is called niche marketing. The internet marketing niche is a very competitive niche to want to get involved with, you see most other niches are open to the more conventional strategies that exist out there online. The thing with the online marketing niche is that it is the home of the guru, people who are the so called leaders of the industry. It is far easier for the novice to start out in other niches and try to make some money there from these smaller niches.

That being said, if it is the internet marketing niche that you wish to get into, and many people find themselves entering into this niche as their first one, due to the fact that they were looking for a way to make money online, there is a technique that will help you compete with the gurus. It is a very simple one and that is to brand you. If you look at all the so called gurus all they really are, is expert marketers (gained by tirelessly studying and practicing internet marketing) who have branded themselves to create a following.

If you want to get into the online marketing niche I would suggest you follow this path. Brand yourself and when you learn something like a new technique you share it with others or teach other people to do the same.

One of the great things with online marketing, be it in the internet marketing niche itself or another niche is that you don’t have to have your own product. You may start out by marketing somebody else’s product in return for a commission, a very good way to start your career online.