With any type of marketing you need to make adjustments and changes to your strategy as time goes by and new systems replace old systems. This applies to radio, print, internet, television etc. If you plan on using the marketing strategy today that you used 10 years ago you are going to struggle keeping up with the masses. Changing your network marketing strategy is no different. You cannot expect the marketing strategies of 10 years ago to be as effective today as they once were.
I joined my first MLM company in 2001 after being sold the “dream” of MLM success. Unfortunately, (as you will learn below) that “dream” was short lived. It was during this time that I also started selling things on eBay just to keep the lights on.
The Early Years- Network Marketing Training
In the early days of my direct sales training my upline told me that all I had to do was, “sponsor 2, who would sponsor 2, who would sponsor 2.”
My “Network Marketing Training” consisted of the following:
– Build a list of all my friends and family members.
– Sell the opportunity and the incredible products.
– After your “warm leads” dry up walk around malls and talk to strangers.
First of all, my friends and family members wanted nothing to do with my “amazing opportunity.” They did not care about the wonderful company or the incredible products. Three days after starting my journey my warm leads list was completely drained.
Next, I started wondering around Walmart looking for prospects. Talk about a shameless way to try and build a business! Honestly, I am shocked that I was never punched in the face. I can clearly remember driving home one night crying my eyes out because I was failing so miserably at building a business. Was my upline lying to me? I was doing everything that she told me to do.
I studied the company day and night and I listened to all of the training CD’s. What was I doing wrong? I followed every step in the training. After being mentally and physically deflated I threw in the towel and called it quits. I had fallen flat on my face at my first attempt to achieve MLM success.
Up until 2009 I had a bad taste in my mouth about the direct sales industry. Honestly, I did not think I would ever get into he direct sales business again. That was until I discovered a new 21st Century network marketing training method.
A New Philosophy!
In 2009 I started dabbling with Internet, CPA, PPC, and Affiliate marketing. One night while searching online for residual income tips I stumbled across an article that discussed attraction marketing.
Attraction marketing is a fairly new philosophy that go completely against the “old school” ways of network marketing training. With attraction marketing you can say “farewell’ to harassing your friends and family members. Quit wondering around malls and say “good-riddance” to selling your product your opportunity. You can build an online mlm business with the power of social networking and the internet!
It was not until I suffered a mini-stroke in mid-2011 (at the age of 31) that I realized that there is more to life than a 9-5 job. After leaving the hospital I went full throttle on my online network marketing business. I applied all of the attraction and network marketing training methods that I had learned and on September 2nd, 2011 I left corporate America and went full-time online.