There are many types of courses for online marketing. The best thing to do is to master one type before moving to another. I must assume that you want to promote your website the best way. Online marketing courses can come in the form of article marketing, e-mail marketing, PPC, search engine optimization and the list can go on. Article marketing is one of the most common and cost effective ways to promote your website.

Let me explain what article marketing is. You write an article about what you are promoting and submit it to an article directory. Pretty simple. Now anyone looking for your product or whatever your promoting can find your article and click on the link that goes to your website. Also anyone looking for content like webmasters or bloggers will find your article and put it on their website giving you more exposure. When they grab your article from the article directory, they must also include the resource box that directs the reader to your website. That means your site will get inbound links from all over the web.

3 reasons you want this.

  1. Instant expert status: Since you wrote the article that makes you an expert in many peoples mind. People want to read a good article. They want a trust in what their reading, see you as an authority, and not feel they are being pushed into anything.
  2. Targeted traffic: Anyone that finds your article and reads it means they are interested in what you wrote. Anyone that took the time to read it is interested in what your selling. The final reason what article marketing does for you is.
  3. Search engine credibility & rank: Backlinks is a good thing. The more you have the easier the search engines, like Google, Yahoo, and others will find you. Writing good content in articles is the best way in getting these inbound links. In order to have high search engine results backlinks are super important.

For article marketers, writing is the most fun part because you are getting your point across. It can be at first a little time consuming. But after you get used to it, which won’t take long you will whip these out in no time. All articles must be written to a certain audience with the right keyword phrases. It gets easier to get ranked high in the search engines initially if you choose your keywords wisely.

You can break the process down while writing an article into a few simple steps.

  1. Selecting the keyword phrases that you need to focus on.
  2. Outlining the layout that you want your article to focus on.
  3. Selecting keyword phrases.

When you research your keywords you should be looking for phrases with close to low competition. Use these keyword phrases to start writing your articles with. Each article that is written should have a keyword phrase that you focus your article on. This keyword phrase should have less than 6,000 natural searches in Google so your article will have a good chance of being on the first page of results. As I pointed out earlier, online marketing courses vary, but the most easiest and cost effective ways is article marketing. It’s free! You can’t go wrong there, can you?