Inbound marketing is largely viewed as an effective medium of brand promotion. However, it’s often viewed as a “good to have” as opposed to a necessary aspect. It is now turning out to be key essential component.
In this article, we’ll outline the meaning of the term inbound marketing and then elaborate why it’s becoming an important part of your online marketing plans.
Understanding Inbound Marketing?
In case you’re new to digital marketing; you may be a little bit confused about the concept of inbound advertising. It’s a relatively new strategy that’s almost exclusive to the web.
Inbound marketing, comprehensively, is a means of enabling your brand to get noticed by customers. Listed below are a couple of ways to achieve the desired results from your inbound marketing efforts.
The first and most popular inbound marketing strategy involves the effective utilization of content. It’s quite often that the phrase “Content Marketing”and “inbound marketing” are used interchangeably. The reality is that content marketing is a subset of inbound marketing.
With the help of effective content marketing or management, brands publish authentic and helpful content on a blog and on their website. They optimize the content to achieve better ranks in the search engine results pages (SERPs). Instead of advertising upfront and pushing the content, the content pulls the customer towards itself via blogs, social media platforms and websites. That’s how people find it and connect with the brand. The core idea is that effective content management is used to generate leads which are then converted into customers.
Another admired means that inbound advertising companies use is social media marketing. However, in this case, social media marketing isn’t the paid advertising. It’s instead used to place a human face on the entity. Digital marketers will often use social media to connect with the target audience by posting something witty or a touching story shared by people and has the elements to go viral. Brands get coverage and gain followers when they effectively use a sound social media strategy.
Now that we’ve understood a bit about inbound marketing, let’s observe why it’s essential.
Usage of Ad Blockers:
Ad blockers have been the annoyance of digital marketers for quite some time. There’s no sign that’s going to let up any time soon.
Ads are a typical example of outbound marketing. They’re usually interruptive in nature especially if they’re pop-up ads. They stand in contrast to inbound advertising companies which use different ways of pulling customers towards brands through intelligent content marketing.
People don’t like pop up ads. No matter how clever, cute, or creative your ad appears, many users simply don’t want to see it. They will install an ad blocker and take the annoyance out of their Internet experience.
That’s an effective step for them to get desired user experience, but it doesn’t do any good to marketers who run such ads in an effort to gain more business. That’s why alternative marketing strategy must be used.