Viral Marketing and Vital Viral Marketing are further refined and redefined for more clarity in 2007.
Viral Marketing has been defined as marketing that depends upon pre-exisiting social conditions for its perpetuation. Vital Viral Marketing, like Viral Marketing, depends upon pre-existing social conditions for its perpetuation and may also depend upon pre-existing internal conditions as well for its marketing message to go forth either as intended upon creation or as a result of its interaction with a stimulus, stimuli, or catalyst to propel it virally forward. The first usage of the term viral marketing was used to describe a viral marketing advertising campaign online by the company hotmail who used a marketing message containing a link to their website within the emails. This is still to this day credited by many as the reason why hotmail was so successful in building its business.
Nevertheless, the importance of viral marketing and vital viral marketing cannot be ignored as in 2007, viral online advertising campaigns are becoming more and more the modus operandi. There has not been a day gone by in June that I have not seen at least five different viral marketing and vital viral marketing campaigns being advertised somewhere online in some capacity. The traffic generator, though always somewhat viral, when containing viral programs within it that are dependent upon its perpetuating and replicating identical actions by new recipients, are becoming vital viral marketing softwares of traffic promotion.
Particularly funny video clips with a message that is spread easily because of its nature, are finding their way into the hands of professional marketers to use in relation to the primary message to be shared. The viral traffic generator depends upon the programs contained within it from its origination by the designer in order to function as intended and to produce replicatable and duplicatable results.
The advantage in exponential replication efficiency over the standard traffic generator that does not
have viral programs, but only other traffic building programs is quite significant and means a shift in the viral marketing niche and viral internet marketing world at large. Like the company hotmail that was studied as a case study example earlier in the article, the marketer who learns to put the efficiency of true vital viral marketing to work in place of, or even in addition, to the older traffic generator, will be able to do what many marketers before had not been able to do and that is quickly, efficiently, directly trackably and measurably, obtain large amounts of website exposure and the benefits that exposure affords. This promises to be eminent in most successful marketing campaigns for the rest of the year and beyond, especially by the one that is characterized as having little to none traffic visits and web traffic presence receiving large amounts of consistent daily website visitors.
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