Marketing automation is a popular method of using modern information technology tools and internet to automate the marketing process. Marketing planning, budgeting, interaction and management can all be automated to a great degree. Automating the marketing processes can boost productivity by making routine processes out of an otherwise long and tedious manual process, and add more possibilities to the mix, as well. Automating your consumer marketing strategies can have a serious positive impact on your customer base, and help you manage your time much more efficiently.

Effectively marketing to new customers and existing clients are both crucial to the longevity of your business. Consumers are more interested in finding the information they need quickly and efficiently, and aren’t willing to waste time waiting for a response. Effective marketing automation tools can respond to consumers immediately, giving them exactly what they’re looking for to pique their interest until they can get to a live person.

Perhaps the most appealing aspect of marketing automation is that it can deliver personalized answers instantaneously, something not even a marketing expert can do. Automated marketing can be customized to your company’s specific needs, and be used to give certain responses to certain inquiries. Used correctly, consumers may not even be aware that they aren’t dealing with an actual service representative.

Automated marketing can also help you maintain and manage your leads and prospects much more effectively. This affords you the opportunity to track and respond to the sales inquiries quickly and efficiently, and flag important leads for further review. This can save you time and money in the process, by saving you from wasting effort on weak leads. Marketing automation can help you weed out leads that aren’t worth pursuing, or that don’t need you to focus as much attention.

With an automated marketing software system, you can keep your entire team of employees on the same level with regards to your marketing leads. The chances of leads being accidentally ignored, or contacted multiple times, will be drastically reduced by using a good software system. Employees will be able to manage all of your company’s leads from one central place on the web, and reduce the amount of time they waste, which will boost your marketing efficiency and save you money at the same time.

Marketing automation solutions are available with a wide variety of features to meet your company’s specific needs. It has also become increasingly affordable within the past few years, making it an excellent investment and a great way to improve your current consumer strategies without making a big change to your marketing practices. Marketing automation will allow you to maintain continuous contact with your leads, help you better retain your current customers, and show you where you can make improvements in your marketing techniques. Even the most seasoned marketing expert can benefit from the features that marketing automation has to offer. For the best results, just remember that marketing automation software is by no means a replacement for your current consumer marketing (also referred as B2C) strategies, but rather, a way to increase your efficiency and ease the current struggles that many businesses deal with in regards to sales and marketing operations every day.

Paddu Govindaraj, architect of LeadPro, specializes in Email Marketing, Auto-responder, Lead Management and Marketing Automation Software solutions, tools and resources for Small and Medium Businesses to embrace online marketing. He provides design, consulting, customization and implementation services in Email Marketing and Lead Management areas. He blogs on Sales Lead Management [http://www.LeadManagementBestPractices.Com/] Best Practices, Web Analytics and Email Marketing subjects.