One of the most common questions that I have gotten over the past several years is “How do you successfully marketing your business online?” Establishing you target market is probably the most important thing you can do when getting your business started. The reason you want to establish your target market is to zero in on who your customers really are. If you do not know the make up of your customers, then you will be throwing money out the window when it comes to ANY type of marketing.
Let me give you an example. A few years ago, I had a client/business partner ask me about a few ways to marketing on the internet. After showing them exactly what to do and how to get their ads out there for their market to see they decided to take the easy road…or so it seemed. Instead of going out and doing their research and doing the due diligence on who their target was, they decided to cast a net over the whole ocean and see what they caught.
First of all, let me tell you that working any business like this will put you out of business very fast. Yes, you will get some prospects/leads that will come through your marketing efforts, and they might even be good prospects/leads. The problem is that you threw your marketing out for everyone to see. If you are doing any paid type of marketing you won’t be do it for long.
Marketing to the wrong set of keywords will KILL your business, produce a substandard leads, and will suck you bank account dry. You just don’t throw everything against the wall and see what sticks. On the other hand, marketing to the right set of keywords or the right target market will EXPLODE your business. Believe it or not, there really is a systematic approach to marketing a business online. So you might be to the point now where you are saying to yourself, “How do I establish my target market and how do I find the right keywords or key phrases in order to zero in on my potential customers?”
Well, the first thing that I do is get out a pen and paper and start to write down the top 10 words that relate to what my business, product, or service is all about. Remember that while you are thinking about words that relate to what you are marketing you should also be thinking about phrases. Here is an example of what I am talking about. Let’s say that you are marketing left-handed golf clubs. Your focus should not only be on keywords like golf clubs but the whole phrase “Left Handed Golf Clubs.” By having phrases that match exactly what you are offering will drastically increase the quality of your prospects/leads.
Establishing your target market is huge. Understanding your target market is the first step in internet marketing. Using Google is one of the easiest ways to find out who your target will be for your online business. There are some questions that you will need to ask yourself when researching your target market. You need to be able to answer the following questions:
– Who is your customer
– What do they do
– What is their age group
– Where do they live
– Where do they hang out
Think of as many of these types of questions as possible and answer them about your customers. This will help you establish the target market that you’re looking for. Think of as many questions as you can about your target market and write them down. The more you can know about your target market, the better you will be able to personalize your marketing to reach the segment of the population most likely to want your products and services.
Keywords and Their Impact on Target Marketing
Part of developing your target market is by understanding keywords and how they work for you. Keywords are the words search engines pick up from your web site that make it show up in internet searches on various search engines. When you are doing pay-per-click or targeted marketing, you’re going to have to have certain keywords that are targeted to the type of people that you’re looking for.
If you’re marketing on Yahoo, Google, MSN, etc., you need keywords to market to. Let’s say you’re in a home business, direct sales oriented, and you’re looking for people to market to, people who want to work from home. You need the right keywords, and the more of those keywords you have, the more of those people you will attract. Words like internet business, online business, home based business, home business, business opportunity. The more popular the keyword or keyword phrase, the more competitive it is going to be.
Keyword Tools
So as you establish your target market, try to get into some areas that might not be as highly competitive – a niche – and corner that market. Now you’re going to need a tool to mine these keywords, to find the keywords and keyword phrases you need, to put into your campaign that you’re going to be marketing to, you’re going to need a tool. This is your keyword research for target marketing. One of the tools that I go to first when I am looking into a niche market is a tool called Spyfu.com. Spyfu is a great tool to use when looking into the keywords and key phrases your competition is targeting. Not only can you research keywords and key phrases, you can type in a web address (maybe a competitors site) and research the exact keywords and phrases that they are marketing on. This tool is great research and will shorten your learning curve when working on finding your target market.
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