Email marketing has become an integral part of most marketers overall advertising strategy and has become a highly specialized form of direct marketing. With so many potential customers on the Internet and using email, companies are increasingly turning to e-marketing to increase revenues through an affordable and effective form of direct marketing.

Email is by far one of the most cost-effective ways of reaching a vast audience. Depending on the quality of the customer email list, you can target emails to individuals who would be highly interested in your product or service. You can also gauge the effectiveness of your marketing messages by measuring the response rate and return on investment. Email marketing costs on average one cent per email, making it a cheap way to reach a mass audience. It is far more cost effective than direct mail, television and radio advertising.

Email marketing has evolved and today there are many companies that specialize in this specific genre of direct marketing. An email marketing company can be an effective partner to a company that is looking to utilize email as a form of marketing communications and can offer their clients customized tools and expertise to make sure their message is delivered in an efficient and attractive way that will generate responses and drive up revenues. A reputable email marketing company has an established reputation helping thousands of marketers reach their goals through their expertise and knowledge of what works and what doesn’t.

Email marketing companies can offer their clients several tools that can optimize the content of the email with graphics and messages that are tailored to the audience and designed to generate a response. They have the background and ability to tell what messages will resonate with a particular audience, and will have proprietary tools that will allow any marketer to easily compose an email that will drive responses and increase profits. These companies may suggest ideas like surveys to increase response rates and capture data about customers’ buying preferences and what messages resonate with them.

A key factor in the success of an email campaign is deliverability. When a marketer sends an email, they want to make sure that every email sent reaches each and every one of their intended recipients. If an email doesn’t arrive to its intended customer, then the marketing message is lost. An email marketing company can insure deliverability by working with ISPs and utilizing their expertise in insuring that an email arrives to the intended recipient, greatly increasing the chances of a sale.

Tracking the success of an email campaign is crucial to its success. An e-marketing service will offer its clients a tracking mechanism that will measure the response rate, demonstrate the return on investment, identify which messages resonated with customers and why, and can help fine tune future email campaigns. These service providers can also partner with marketers in managing and segmenting their mailing list so it is clean of dead addresses and also identifies customers who have responded to emails with particular messages and can streamline the email marketing process. Email, like other forms of direct marketing, is a science with many measures and metrics built in to guarantee success and profitability.