Today many consumers are showing increasing resistance to traditional forms of advertising such as TV or newspaper ads etc. Hence marketers opt for some different alternate strategies; one of the popular ones is viral marketing.

What is viral marketing?

Viral marketing is a kind of marketing technique which makes use of already prevailing social networks to produce and boost brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, similar to the spread of pathological and computer viruses. Viral marketing can be word-of-mouth delivered or enhanced by the network effects of the Internet. An apt definition of viral marketing would be “A marketing tactic relying upon some aspect of the system to cause the promotion to propagate itself, as initial targets pass the promotion onto others.”

Viral marketing is one of the most popular buzzwords in internet marketing circles. Unfortunately, it s also one of the most misunderstood and under-utilized marketing tactics that exists.

If viral marketing is executed correctly, it has the potential to attract thousands if not millions of visitors to any website. The interesting thing is that many viral marketing techniques are FREE, so nothing goes out of your pocket. This is one strategy that allows even a small online business owner to successfully apply viral marketing techniques to their business and compete with the ‘big boys’ in the internet marketing world.

Some of the advantages of viral marketing are:

Viral marketing increases more targeted traffic to your Site

o Massive traffic to your website will result in a ton of sales for you!

Viral marketing builds your reputation in a quick span of time

o When more and more prospects observe you as an expert in your position, your reputation is sure to rise. This makes it much easier to build a solid relationship with your potential customers.

Viral marketing fully mechanizes your marketing strategy

o The exquisiteness of viral marketing is that you can set it up once and then forget about it. It will continue spreading your message like an uncontrollable marketing machine.

Viral marketing creates mind-blowing growth

o You always wish to reach a large audience without having to spend huge dollars on your publicity campaign. The only solution is by viral marketing. If set up correctly, viral marketing can deliver your message to a far bigger audience.

Viral marketing attracts visitors to your site year after year

o Once employed, your viral marketing campaign keeps multiplying. It means that even after 5-7 years after you first set it up visitors will keep flooding in purely as a result of your initial campaign.

With such huge prospective benefits like these, it is not hard to figure out why so many internet marketers are in love with viral marketing method.

Top strategies to apply when adopting viral marketing:

Give away valuable products or services

o “Free” is the most influential word in a marketer’s dictionary. Most viral marketing programs give away valuable products or services to attract attention. Free e-mail services, free information, free “cool” buttons, free software programs that perform powerful functions but not as much as you get in the “pro” version.

Provide easy transfer to others

o You must shorten your marketing message so it can be transmitted easily and without degradation.

Scale easily from small to very large

o To spread like wildfire the transmission method must be rapidly scalable from small to very large. You must build in scalability to your viral marketing model.

Utilize your existing communication network

o Each person has a network of 8 to 12 people in their close network of friends, family, and associates. A person’s broader association may consist of scores, hundreds, or thousands of people, depending upon his /her position in the society. Affiliate programs use such networks, as do permission e-mail lists. Be trained to place your message into existing communications between people, and you rapidly multiply its distribution.