Search engine optimization SEO refers to the process of optimizing your site so that it will rank highly in search engine results pages (SERPs). If you want more traffic to your site, improving your SEO can get you there. In this article, we’ll cover how to use keyword research, on-page optimization, and link building techniques to increase your SERP rankings and drive organic traffic to your site. (read more)

Choosing your keywords
Choosing search engine optimization (SEO) keywords is an essential step in getting your site found. People searching online may not be looking for exactly what you offer, but they might be looking for something similar. It’s up to you to find out which words and phrases customers are likely to type into a search engine, and then make sure those terms appear throughout your website. So how do you choose them? Start by identifying keywords that describe your company or your product offerings.

Choosing your title tag
The most important thing you can do for your SEO strategy is choose a title tag that’s relevant, informative, and concise. Unfortunately, many websites have optimized their title tags in ways that don’t help them achieve these goals. We’ve gathered some examples below so you can avoid making similar mistakes!

Choosing your meta description
Meta descriptions are a brief snippet that appears underneath your page’s URL in search results and social sharing sites. The meta description often goes by many other names, including meta tag, page snippet, and search description. Whatever you call it, meta descriptions help people learn more about your site and decide whether or not they want to click through.

Optimizing your content
Once you’ve written your post, look it over carefully and ask yourself if it has all you need. Does each paragraph flow logically into each other? Does your writing have personality? Are there any spelling or grammar mistakes that could detract from your content? Tweak it until everything is just right, then use a program like Copyscape to see if others have copied it or worse, stolen your content for their own posts!

Optimizing your images
Having low-quality images on your site is like dressing for a job interview in dirty clothes. Make sure all of your images are crisp and clean—and that they look good even when scaled down so that people can see them from search engines. Also make sure there’s enough information in each image, such as captions or titles, so that search engines can read them.

Getting Reviews
The best and easiest way to get more business is through word-of-mouth, which leads us right into your next important step: online reviews. What’s a review? It’s essentially when someone posts information about you or your product on an online platform (such as Google, Facebook, Yelp, etc.) Think about it. Have you ever turned to Yelp for recommendations before dining out or buying a new pair of glasses?

Getting backlinks and social signals
Obtaining backlinks is crucial for SEO. The more, and better, backlinks you have, the higher your site will rank on search engines like Google. There are two types of links that carry SEO value: do-follow and no-follow. Do-follow links are backed by a website’s authority, while no-follow ones aren’t. No matter which you use—or want—there are ways to earn both on your website, including guest blogging and taking advantage of social networks.

Monitoring your analytics for organic traffic spikes
One of the easiest ways for your site to get noticed is through a search engine spike. The key is having some way, either manually or automatically, of monitoring your traffic levels and seeing if they are higher than normal. You can then use that data as an indicator that your site might be getting more attention, so you can check out which search terms people are using on Google (or other search engines) to find you. For more details