The ski industry is pretty harsh. It’s long, it’s cold, and it’s brutal. You need to be willing and able to invest thousands of dollars in enjoying it. To take advantage of the landscape and weather, you have to go up every day, take your chances on how conditions will be out there, gear up, and hit the slopes.
This extends one’s vacation, but it was something that Vail Resorts wanted to change — and it did that by taking advantage of technology and changing how people think about skiing. But how exactly did Vail Resorts hit the ski industry? Let’s find out together.
History of Vail Resorts
Vail Resorts is a publicly owned American mountain resort founded in 1962 by Pete Seibert and Earl Eaton. Since then, Vail Resorts has become one of North America’s largest mountain resorts.
The company has grown to include major resorts such as Vail Ski Resort in Colorado and Beaver Creek Resort in Colorado. You can hire any private car service from Denver to Vail or any resort listed above.
In addition to these resorts, Vail Resorts owns other smaller ski areas throughout the country, including Breckenridge Ski Resort in Colorado, Heavenly Mountain Resort in California, Park City Mountain Resort in Utah, and Northstar California.
Vail Resorts has become one of North America’s largest ski resort operating companies in the last decade.
Vail Resorts owns and operates numerous ski resorts across North America, including Whistler Blackcomb in British Columbia and Colorado’s Breckenridge Ski Resort. In addition to these properties, Vail Resorts also owns Perisher Ski Resort in Australia.
Vail Resorts’ portfolio of over 40 mountain resorts sets it apart as a leader in the skiing business. The company also offers hundreds of hotel rooms and has thousands of employees scattered all over its properties.
The company reported generated revenue of $1.91 billion during the fiscal year 2021, although this was a dip owing to the COVID-19 pandemic. But after covid lot of people hire private sanitized vehicles such as the Denver limo service from DIA airport to this ski resort..
The growth is due to its business acumen, where the owners purchased neighbouring resorts and merged them to create a gigantic empire never witnessed before.
Further, its success can be attributed to excellent customer service and a wide variety of accommodations that range from luxury hotels to affordable condos. They also have an excellent reputation for being environmentally conscious and sustainable.
Additionally, they offer great deals on lift tickets and season passes. Finally, they offer a variety of activities such as golfing, zip lines, snowmobiling, horseback riding and more.
Another company’s strategy is to offer guests access to these properties through a single Epic Pass that grants unlimited skiing or snowboarding at each of them, plus other destinations.
This sets it apart from other resorts, thus ensuring full-time bookings, whether in or out of season.
The skiing industry was notoriously hard to break into, with much of the Colorado mountains owned by the United States Forest Service. Vail Resorts identified an opportunity to purchase these small ski resorts and take them over.
By leveraging economies of scale, Vail Resorts offered lower prices than what the local competitors were currently charging, ultimately leading to a significant revenue increase.