This article was provided by REAK Accounting.


To succeed with your business pitch, especially as a new entrepreneur, it is crucial to understand what investors are looking for in a pitch. Create a winning pitch by keeping it concise, analyzing competitors, practicing regularly, and networking with other entrepreneurs.

Being able to present your company in a convincing manner is crucial to attract potential investors and spark their interest. A well-crafted and engaging presentation can open doors to financial support and partnerships that can take your business to the next level. But what does a presentation really entail, and why is it so important?

In our series for those considering starting their own business, embarking on their journey, or even making progress along the way, the next part is here. Pitch to an investor in 2024 with style, as we present our best tips.

What is a business pitch? A presentation is a concise representation of your company and its business idea, aimed at convincing investors of its potential. By clearly communicating your business model and value proposition, you can establish a strong connection with your audience and increase the chances of success.

The purpose of a presentation goes beyond simply informing about your business. It is also about inspiring, persuading, and creating a lasting impact on the people you are addressing. By understanding the importance of a good presentation and how to create a compelling narrative, you can increase your chances of attracting investors and driving your business forward.

New entrepreneurs – this is what investors look for in a pitch When preparing your pitch for investors, it is important to focus on the key aspects that they are truly interested in. Here are some crucial points to keep in mind:

Focus on revenue and profit: Investors are primarily interested in seeing how your company will generate revenue and provide a return on their investment.

Avoid technical details: Even if your product or technology is complex, avoid drowning your pitch in technical details. Instead, focus on the overall potential and value for customers.

Highlight unique advantages over competitors: Clearly show what sets your company apart from competitors and the unique advantage you have in the market.

Address weaknesses: Be open about any weaknesses or challenges your company may face. By showing that you have identified these and have a plan to address them, you build trust with investors.

Reiterate key selling points: Reinforce your main arguments by repeating them convincingly during your pitch.

By keeping these points in mind, you can create a pitch that truly captures investors’ interest and convinces them of the potential in your business.

How to create a winning pitch – Presenting your company When preparing your pitch to attract investors, there are several important elements to consider to create a winning presentation. Here are some tips for pitching to investors:

Concise presentation: Keep your pitch concise and to the point. Focus on the most relevant and convincing points to maintain investors’ attention.

Description of target audience and product benefits: Clearly describe your target audience and how your product or service meets their needs. Highlight the unique benefits your product offers to distinguish yourself from competitors.

Competitor analysis: Demonstrate a clear understanding of the market by presenting an analysis of your competitors’ strengths and weaknesses. This shows your business insight and market awareness.

Team expertise and experience: Present your team and its expertise. Showcase the collective experience that will drive the company forward.

Capital needs: Be clear about how much capital you need and how it will be used for the company’s growth. Investors’ interest increases when they see a clear plan for capital utilization.

Illustrative presentation technique: Use visual aids or examples to illustrate your points clearly. This can make your pitch more engaging and memorable.

Variation in tone and pace: Vary your tone and pace during the presentation to maintain the audience’s interest and create dynamics in your delivery.

Practice and follow-up: Practice your pitch thoroughly to be confident in your delivery. After the presentation, make sure to follow up with investors for further discussion or questions.

By integrating these elements into your pitch, you can enhance its effectiveness and persuasiveness to potential investors.

Customize your pitch for different investors When creating your pitch, it’s important to remember that each investor has different interests and needs. To increase your chances of success, tailor your pitch to each specific investor or investor group.

Regular pitching for self-improvement and brand building Regular pitching is a crucial part of business development and can provide both self-improvement and contribute to building your company’s brand. Here are some points to consider regarding regular pitching:

Practice, practice, practice: To become better at pitching, you need to practice regularly. By practicing, you can refine your pitch and make it even more convincing. Give yourself time to train and rehearse your presentation so that you become comfortable with the content and can deliver it in an engaging manner.

Get feedback: Receiving feedback from others can be invaluable in improving your pitch. Ask colleagues, friends, or mentors to listen to your presentation and provide constructive feedback. Take their input and use it to make adjustments and improvements.

Adapt to the audience: Every investor or investor group is unique, so make sure to adapt your pitch to their interests and needs. By tailoring your presentation, you can increase your chances of grabbing their attention and interest.

Build your brand: Through regular pitching, you can also build your company’s brand. Every time you present your company and your idea, you have the opportunity to showcase your competence and expertise. Ensure that you are clear and convincing in your presentation to create a positive image of your company.

Follow up: After each pitch, it’s important to follow up with the investor or investor group. Send a thank-you letter or email expressing your gratitude and continued interest. This shows that you are committed and serious in your business relationships.

By regularly pitching, you can improve your presentation skills, adapt to different investors, and build your company’s brand. Be consistent and committed in your training to achieve the best possible results.

Contacts and networking for successful pitching Building contacts and networking within the industry is a crucial part of succeeding with your pitch. By establishing relationships with investors and other key individuals, you can increase your chances of securing funding and support for your business.

How to find the right contacts and network to reach investors? Attend events: By attending industry events, conferences, and trade shows, you get the opportunity to meet investors face-to-face. Seize the chance to present your pitch and make connections. Be prepared to give a brief summary of your company and the problem it solves.

Use social media: Social media can be a powerful tool to reach out to investors and build your network. Use platforms like LinkedIn, Twitter, and Facebook to share information about your company, publications, or events you’re participating in. By engaging in relevant discussions, you can also connect with potential investors.

Build relationships: When meeting investors, focus on building long-term relationships rather than just seeking a quick investment. Show interest in their work and inquire about their experiences and insights. By being genuinely interested and responsive, you can create a positive relationship that may lead to future collaborations.

Utilize existing contacts: Take a look at your existing network and see if there are any individuals who can introduce you to investors. Getting a recommendation from someone who already has an established relationship with the investor can increase your chances of getting noticed.

Be active in the industry community: By engaging in the industry community, you can demonstrate your commitment and expertise in your field. Participate in discussions, write blog posts, or join panel discussions to build your reputation and visibility. This, in turn, can attract investors to you and your company.

By employing these strategies for contacts and networking, you can enhance your opportunities to find investors and secure