No matter what you’re marketing online, article marketing should be one of the key components in your marketing arsenal. Writing articles does a number of things for you, and I’m not just talking about building backlinks to your website. If you’re only using article marketing to generate backlinks, you’re missing about 90% of the good you can get from articles.

Articles help to establish your authority in your market. This can be incredibly helpful, especially if you’re a network marketer. Every article that you write and that is published increases your level of exposure and gains you more credibility online. When people start hearing about you, they can see your work and know that you’re not just another one of those fly-by-night snake oil sales people, trying to squeeze some cash out of every body.

Articles are a great way to build your reputation, but you can also use them in other ways. For instance, you can use the articles you’ve written to create an ebook.

Now, I know what you’re thinking to yourself, “I can’t write a book!”

Well, you don’t have to. An eBook doesn’t have to be some great philosophical look at life and business. It can just be a collection of tips and advice around one subject, preferably a subject that your prospects will be interested in.

Here’s how you can turn your articles into an ebook:

Step #1 – Find a subject to write about

Do your research first. It doesn’t help anyone, including yourself, to write an eBook about a topic that no one cares about. Get in your niche and see what topics people ask a lot of questions about. You don’t have to be an expert when you start your project either. You weren’t an expert on 18th century whaling ships before you wrote that senior paper in high school, were you? Of course not. You did your research and then wrote your paper.

The same goes for your articles and your ebook. Research the topic, then start writing.

Step #2 – Write the articles

An article doesn’t have to be a huge endeavor. 500-700 words is about all it takes for a good, meaty article that will grab your prospect’s attention. You don’t have to go in to huge detail about the article topic, so make sure your topic isn’t too broad. Remember, you’re going to be writing several articles on your chosen topic, so make each one laser-focused on one area.

Step #3 – Compile your articles

This is the easy part. Once you’ve written all your articles (a good number for a short, concise eBook is 5 – 10 articles) just string them together into a book format. You can write a bit of a closing and intro for each article, just to make your eBook easier to read, but that’s entirely up to you. You’ve done most of the work already, take a little time to make your eBook stand out.

Step #4 – Publish and Profit

You’ve put your eBook together, put it in PDF format for easy downloads, and now you’re ready to start giving it to people. Put up a link on your website. Better yet, give the eBook away as a free gift for signing up to your email newsletter.

You do have an email newsletter don’t you? You should!

Start marketing YOUR eBook instead of someone else’s and you’ll do even more to build your reputation online and grow your network marketing business.

I’ve given you a small glimpse into marketing your network marketing business online using articles. Writing articles can be one of the most powerful tools in your marketing toolbox that can bring your more links, more branding, build your reputation, and create a massive following of people that LOVE your content.