The move towards developing a strong online presence is vital to business growth in the current market, to attract customers in the global marketplace. Many businesses assume that simply jumping into the development of a great social marketing strategy with the help of a talented web marketing firm is all it takes. In truth, there are several important steps that need to be taken in order to launch an effective online marketing strategy.

Great website marketing doesn’t just happen because you launch a website. Your website might look great, but chances are, no one will be finding it if you’re not marketing it. Your business will not automatically appear as a top listing in Google, even if you are the best at what you do or offer the largest inventory of products and services online shoppers want. With so much competition for the attention of online shoppers, business owners must build a strong foundation for web marketing in order to get noticed online.

A good website becomes a great sales tool and a foundation for effective web marketing when traffic and results are precisely monitored and the website is all it can be. A great website does not just peddle merchandise or services; a great website gives back. Offering free advice, tips, tricks and ideas to your website visitors not only establishes you as an expert in your field, but gives visitors a sense that they have found the perfect source for what they need. A great website is user-friendly and informative because the longer visitors stay on your site, the more likely they are to eventually make a purchase from you. These visits need to be tracked and monitored by a service like Google Analytics, which is a basic necessity for good web marketing. Remember: what gets measured is more easily improved upon!

Another basic foundation to good web marketing is building a strong client base from the very start. This is accomplished by touching base with existing and prospective customers in your database, and ensuring you have a strong call-to-action around signing up or registering on your website. Retailers can collect email addresses from visitors to their brick and mortar stores as well. Once you have those contacts, it’s a great opportunity to reach out to them with special offers and promotions in your store and particularly on your website. It’s an easy way to draw paying customers to your site!

Before launching into a social media strategy, there is another important basic web marketing foundation that must be covered. Search engine optimization, or SEO, is an effective way to draw visitors to your website and enhance your web marketing. Enlisting the assistance of a professional SEO company to ‘optimise your website’, which is an ongoing process of technical improvements on the site, and also building links and ‘credibility’ online for your brand. Creating informative and interesting articles is one element of SEO that can keep your website looking fresh in the eyes of Google. When proper key words are loaded into these articles, that will also help. SEO is not an at-home job; it really does require in-depth knowledge of the industry tricks and skills; however, you can play your part by speaking to an SEO consultant and coming up with a strategy together.

Another great basic marketing tool that offers similar results is the utilization of Google AdWords, which is an effective way to get noticed with small, affordable ads appealing to particular demographics or groups who like products like yours. AdWords are the paid ads on Google Search, and it’s a great way of testing how effective Search Engine Marketing can be for your business.

Before jumping into a comprehensive social media strategy, it is important that business owners do not jump ahead of themselves and neglect a few vital web marketing steps that build the foundation for an effective strategy. Building a great website, developing a client base and getting noticed where people are actually looking for a product or service like yours using SEO and AdWords starts your online marketing strategy on the right foot!