The Internet has opened lots of possibilities for businesses. More and more business are turning to the Internet and making it a part of their marketing. We now see thousands of websites promoting products and services. Still lots of small business enterprises disregard local search marketing as a marketing tool when they create their websites for products. Here are a few things you need to know about this type of marketing.

Advertising in yellow pages costs a lot of money. For a small business who wants to make the most out of their advertising budgets, research suggests information seekers, prospects and shoppers are turning to the Internet to source products locally instead of the more traditional advertising sources like yellow pages. In fact, a recent study showed that in the United States more than 800 million searches were made in one month while 30 billion local searches are estimated to be made in 2009. Another significant fact was that as a result of these local searches, over 40% of the people ended up visiting a local business. This is a great opportunity for small business. It allows the business to target local prospects with their product or service. The development in search engine marketing combined with consumer behavior have changed the way small businesses can reach out to their local market.

You can hire professionals to handle search marketing for your business, many businessmen might be turned off at making changes to their current business marketing strategies or simply have difficulty understanding the processes involved in local search engine marketing. Fortunately, there are specialists and professionals who you can hire to help you.

The three major players in the world of search engines are Google, Yahoo and MSN. These three have 70% of the market for local searches. This type of marketing is aimed towards improving a website visibility and popularity in these three. It is very important to keep these three search engines in mind when improving the business’s keyword ranking, and its link popularity.

There are smaller local search engines that are not as common as the big three. However, these can be an alternative to local search marketing if your business is playing in a highly competitive keyword field especially if you are using ppc, with much lower costs per click compared to the larger search engines.