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Understanding the Nuance: Data Quality vs. Data Integrity

by Eddie on Nov 5, 2023 Technology • No Comments • data integrity, data quality, martech

In the digital era, data is the lifeblood of organizations, fueling decision-making and strategic planning. Two critical concepts in data management are often discussed in tandem but differ in definition and scope: data quality and data integrity. While they share →

The Imperative of Focused Data in Modern Marketing Success: Leveraging Expert Insights

by David Pombar on Nov 1, 2023 Sales - Marketing • No Comments • analytics, data, Marketing, martech

In the dynamic world of modern marketing, the emphasis on data has reached an unprecedented level. The key to success in this data-rich environment is not just in its accumulation but in its focused application. This blog post explores the →